BluePixel makes usability the center of their work, and they absolutely nailed our project as a result.
In Aerocharter, our main goal was to provide a solid user experience on our new website. Being a company that offers a lot of services, we needed to help our clients understand our range of offerings as easily as possible. BluePixel helped us build the websites of two of our companies from the ground up and also developed marketing collateral for one of our brands. The main focus of the project was on streamlining UI/UX so that our customers can navigate and select their desired options as easily as possible.
We launched the website successfully at the end of the project, and our IT department has run everything from there. I don’t have any specific metrics on its performance, but what I can say is that our owners and directors were very happy with the finished result of the project.
Many of our customers have also reported feeling totally comfortable with navigating the website and finding all of the resources they needed there. We have been able to transmit the sense of security and reliability to our customers through the site, which is everything we ever hoped to be able to do.
From the beginning, they spent a lot of time trying to understand our needs and the market in which we were operating. They helped us pull the types of layouts and style choices that we liked from other places on the web and suggested a lot of good ideas for ways to improve the design.
I have a marketing and design background, so I was able to work closely with their team throughout the project. We used WhatsApp every day to discuss small developments in the day-to-day, and we used a dummy version of the website to help organize the work and plan our next steps throughout the project. We held meetings over calls, and they were always responsive to whatever questions and requests that we had.
Their UX/UI experience really sets them apart from any other companies in their industry. Some developers put UX second and maybe get to it as an afterthought, but BluePixel makes usability the center of their work, and they absolutely nailed our project as a result.