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ÁREA
Somos una agencia de comunicación y relaciones públicas con una sólida vocación internacional. Más de 25 años de experiencia en comunicación nos permiten aprovechar nuestra herencia y liderazgo para alcanzar un objetivo concreto: aportar valor real y relevancia a proyectos y marcas. Proponemos escenarios visuales y narrativos para conseguir que nuestros clientes conecten con su audiencia, construyendo un concepto creativo consistente y una estrategia de contenido coherente con la marca. Esto nos permite dar forma a diseños, acciones y mensajes que se adaptan a entornos digitales y analógicos, garantizando a nuestros clientes su impacto y posicionamiento. La confianza depositada por más de 100 marcas y clientes desde nuestro origen es nuestra carta de presentación más valiosa.
25 people in their team
Speaks Catalan, English, French, Italian, Spanish
17 projects in their portfolioWorks remotely across the globe
Sortlist member since 2021
Founded in 1995
4.97/5
Services
18 services offered by ÁREA
Description La comunicación externa es una pieza fundamental en la estrategia de cualquier organización. Todas las empresas o instituciones necesitan comunicarse con sus distintos stakeholders (consumidores, prensa, líderes de opinión, influencers, proveedores, accionistas, etc). En ÁREA desarrollamos estrategias de comunicación relevantes para provocar impacto real, engagement y generar una cultura de marca identificable.Skills in Public Relations (PR) (6) cultura de marcaComunicaciónConceptualizaciónEstrategiaEngagementnarrativaWorks in Public Relations (PR) (16) Reviews in Public Relations (PR) (2) Caroline GruensfelderAlessia MilanClients in Public Relations (PR) (16) TACTICSMarketing & Advertising | internationalASTOROthers | nationalPolo Ralph LaurenClothing & Accessories | internationalMARCOLINClothing & Accessories | international
Learn more about Public Relations (PR)Description Más allá de la creación del concepto, conectamos la marca con la realidad omnichannel, la humanizamos y generamos experiencias en torno a ella y su audiencia.Skills in Branding & Positioning (7) Rebrandingnarrativacultura de marcabranding marketingMarcaPosicionamientoRebrandingWorks in Branding & Positioning (9) Clients in Branding & Positioning (9) CALVIN KLEINClothing & Accessories | internationalASOSClothing & Accessories | internationalASTOROthers | nationalTod's GroupClothing & Accessories | international
Learn more about Branding & PositioningDescription Analizamos cada uno de tus canales de comunicación y planteamos fortalezas y debilidades para ayudarte a construir una nueva estrategia más sólida.Skills in Digital Strategy (8) Digital StrategyEstrategia digitalAnálisisinvestigaciónConsultoríaasesoramientoComunicaciónEstrategiaWorks in Digital Strategy (5) Clients in Digital Strategy (5) ASOSClothing & Accessories | internationalCALVIN KLEINClothing & Accessories | internationalTACTICSMarketing & Advertising | internationalGrupo ZegnaClothing & Accessories | international
Learn more about Digital StrategyDescription La creación de un discurso creativo y un diálogo consistente nos ayuda a transmitir la personalidad de la marca y trasladar sus valores a su audiencia. Analizamos cada uno de tus canales de comunicación y planteamos fortalezas y debilidades para ayudarte a construir una nueva estrategia más sólida.Skills in Content Strategy (11) Curación de ContenidosnarrativaConsultoríaEstrategia digitalEstrategiaContenidoStrategic MarketingDigital StrategyContent CreationCopywriting+1Works in Content Strategy (4) Clients in Content Strategy (4) ASOSClothing & Accessories | internationalCALVIN KLEINClothing & Accessories | internationalTACTICSMarketing & Advertising | internationalPolo Ralph LaurenClothing & Accessories | international
Learn more about Content StrategyDescription Establecemos patrones que ayuden a codificar y crear acciones digitales que permitan a la marca posicionar sus mensajes y conectar con su público objetivo.Skills in Social Media (9) planning de contenidosSocial Media DesignSocial Media CampaignContent DevelopmentContent StrategySocial Media AnalysisSocial Media BrandingStrategic PlanningContent curationWorks in Social Media (12) Clients in Social Media (12) FurlaClothing & Accessories | internationalASOSClothing & Accessories | internationalTIFFANY & COLuxury Goods & Jewelry | internationalPolo Ralph LaurenClothing & Accessories | international
Learn more about Social MediaDescription Entender la nueva forma de relacionarnos nos ha permitido adaptarnos al cambio de paradigma y evolucionar con él, ofreciendo alternativas que mejoran la experiencia con el consumidor.Skills in Event (7) marketing campaignpr eventsmedia prEvent ProductionMedia PlanningBTLMedia RelationsWorks in Event (12) Clients in Event (12) &Other StoriesClothing & Accessories | internationalFayClothing & Accessories | internationalCOSClothing & Accessories | internationalFurlaClothing & Accessories | international
Learn more about EventDescription Traducimos las ideas y conceptos de la marca en lenguajes visuales que permitan acercar su visión y objetivos a su audiencia, generando relaciones de valor.Skills in Graphic Design (9) Brand DevelopmentGraphic DesignIdentity DesignVisual DesignDiseño gráficoImagen de marcaDesarrollo de marcabrand imagebranding graphic designWork in Graphic Design (1) Client in Graphic Design (1) CALVIN KLEINClothing & Accessories | international
Learn more about Graphic DesignDescription Definimos la estrategia de publicidad y medios realizando una segmentación eficaz que ayude a alcanzar a los usuarios afines a la marca, optimizando así la inversión. El resultado, recogido en informes de seguimiento, nos permite idear campañas de gran impacto.Skills in Media Planning (6) Digital AdvertisingcampañasDigital Media MarketingPublicidadDigital CampaignMedia PlanningWorks in Media Planning (2) Clients in Media Planning (2) TIFFANY & COLuxury Goods & Jewelry | internationalRizzoliPublishing | international
Learn more about Media PlanningDescription No description provided for this service.
Learn more about Ergonomy (UX/UI)Description No description provided for this service.
Works in Email Marketing (2) Clients in Email Marketing (2) ASOSClothing & Accessories | internationalTIFFANY & COLuxury Goods & Jewelry | international
Learn more about Email Marketing
Team
25 members in ÁREA's team
Awards
ÁREA was awarded 0 times
Reviews
9 reviews for ÁREA
4.97/5
(9 reviews)
IF
Irene Framisdirectora de comunicación. at Brownie
SectorClothing & Accessories
Team201 - 500
What was the objective behind your collaboration?Dar a conocer nuestra marca en el mercado mexicano principalmente a través de la relación con influencers adecuadas, eventos/acciones especiales y relación con la prensa.
What did you enjoy the most during your collaboration?Obviamente con el trabajo bien hecho pero destacaría la buena relación entre ambas partes. Desde un primer momento tuve claro que Área tenía que ser la Agencia que nos acompañara en nuestra nueva etapa en el mercado mexicano y después de casi un año lo reafirmo. Son parte de nuestro equipo y los consideramos parte de nuestra familia Brownie.
Irene Framis recommends this agency
SP
Sofia PeterssonGlobal PR Specialist at & Other Stories
What was the objective behind your collaboration?AREA are taking care of all our local operative PR and collaborations with influencers
What did you enjoy the most during your collaboration?Their high level of communications, the feeling of trust and always with a smile on their faces!
Sofia Petersson recommends this agency
SB
Selda BensusanVP of Brand Communication at Pomellato
AreaCG is absolutely amazing! They truly understand Pomellato’s DNA and core values. Our account representatives are extremely pleasant to work with; they always are proactive, understand our needs, organized and are a great representation of the brand. Their work is always thorough and completed in a timely manner. AreaCG is such a pleasure to work with and we are extremely happy to have them as our agency!
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Contact
Contact details of ÁREA
Details
https://www.areacg.com/
- HeadquarterMadrid, Spain
- Mexico City, CDMX, Mexico
- Lisbon, Portugal