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It is always a challenge to convey a message to a broad audience. Edutainment and gamification are useful techniques to accomplish this kind of market reach. It made a lot of sense to develop a virtual reality game that educates the player on the new sorting guidelines. And doing this in the world of the Smurfs would be the icing on the cake. We called on the knowledge and expertise of AlterEyes to guide us through this process. Their creativity and solid technical know-how resulted in an experience appreciated by young and old. AlterEyes really smurfed it!
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