Affinity Culture

Houston, United States

Having worked in the competitive Asia to America marketing world we have decided to bring our skills to our hometown. Affinity culture is a full-stack, agile marketing agency that builds your brand’s digital community to cement your online and offline brand loyalty. We build a digital brand targeted at specific launch locations in the U.S. Market utilizing: 🚀Social Media Strategy 🚀Social Media Ads 🚀Influencer Strategy 🚀Content Marketing 🚀E-Commerce Websites 🚀Pop-Up Stores More than just clickbait, our aim is to build relationships. Our strategy is to test message, design, and demographics to find segments that will not only buy into the brand but will also engage in the brand’s story, thus creating lasting and fruitful relationships. “We founded Affinity Culture as an international marketing and branding agency to help companies build brand affinity in new cultures. To accomplish this first, we learn your brand, gaining an intimate understanding. To us, marketing is about combining our knowledge of the brand with an understanding of the market to find the perfect target. From this point, we seek to build a community around the brand, both offline and online. ” ~ Marc Timberlake Bacani Director & Co-Founder "We partner with social media influencers with real reach. It is not just about numbers, their fans are more than just “followers”, they are part of a tight knit community. Let us help you introduce your product to these communities." ~Guido Falconi Head of Content & Co-Founder

4 people in their team

Speaks Chinese, English, Spanish

4 projects in their portfolio

Sortlist member since 2019

Founded in 2017

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Services

15 services offered by Affinity Culture

Description
We build an online community around your brand for a targeted launch in the U.S. and other English-speaking markets. We revamp your current branding, website, visual identity, and content for the English-speaking consumer.

1️⃣ Craft your brand message and style, specifically for the United States market.
2️⃣ Use targeted ads and content to build a community in specific locations in the U.S. market. We respond to location and user data to find the perfect product-market fit.
3️⃣ Plan launch events, including pop-up stores and shows, to make your offline brand presence a reality.
Skills in Branding & Positioning (10)
united statesOffline marketingVisual IdentityUS Market LaunchE-commerce WebsiteWebsite DesignEnglish ContentAmazon Listing creation & Optimisationinternational marketingcross-cultural
Works in Branding & Positioning (3)
Clients in Branding & Positioning (3)
CRUSH CollectionClothing & Accessories | international
TIAS GroupClothing & Accessories | international
OzmoTechnology Hardware & Equipment | international
Learn more about Branding & Positioning
Description
We use Social Media Ads and Search Engine Ads to facilitate your brand’s growth in the Western market. Our approach is data-driven and agile. We cannot, in good conscience, create a set of ads and let it run. First, we create a small test batch, review the ROT data, and adjust the campaign as necessary.

🤼 Build your brand’s community in the U.S. market
💹 Increase ROI
📧 Generate leads
📽 Create Video Ads (currently the best performing ad style on Facebook)
❤ Build brand affinity
Skills in Online Advertising (12)
Affiliate MarketingSocial Media MarketingFacebook Video MarketingFacebook AdsBing AdsSocial Media AdvertisingDisplay AdvertisingSEO/SEMGoogle AdsInstagram Ads+2
Works in Online Advertising (4)
Clients in Online Advertising (4)
TIAS GroupClothing & Accessories | international
CRUSH CollectionClothing & Accessories | international
VIPOPE-commerce | international
OzmoTechnology Hardware & Equipment | international
Learn more about Online Advertising
Description
Email still has the highest ROI for digital-marketing channels. Target customers already interested in your business with an automated email drip campaign. We optimize an automated email flow that keeps customer engaged with your brand and eager to return to your site. Everything we do is tested and optimized utilizing multiple data sources on your target customer.

Keep customers up to date on what is happening with your brand with monthly or bi-weekly newsletters. Engage loyal customers with sales, rewards, and insider news.

📧 Nurture hot leads

❤ Build brand affinity

🎯 Retarget customers
Skills in Email Marketing (3)
Marketing AutomationEmail AutomationNewsletter
Work in Email Marketing (1)
Client in Email Marketing (1)
OzmoTechnology Hardware & Equipment | international
Learn more about Email Marketing
Description
No description provided for this service.
Works in E-commerce (4)
Clients in E-commerce (4)
TIAS GroupClothing & Accessories | international
OzmoTechnology Hardware & Equipment | international
CRUSH CollectionClothing & Accessories | international
VIPOPE-commerce | international
Learn more about E-commerce
Description
No description provided for this service.
Works in Web analytics/Big data (2)
Clients in Web analytics/Big data (2)
OzmoTechnology Hardware & Equipment | international
CRUSH CollectionClothing & Accessories | international
Learn more about Web analytics/Big data
Description
No description provided for this service.
Work in Event (1)
Client in Event (1)
OzmoTechnology Hardware & Equipment | international
Learn more about Event
Description
No description provided for this service.
Skills in Website Creation (2)
Website OptimizationWebsite Redesign
Works in Website Creation (2)
Clients in Website Creation (2)
OzmoTechnology Hardware & Equipment | international
CRUSH CollectionClothing & Accessories | international
Learn more about Website Creation
Description
No description provided for this service.
Work in Content Strategy (1)
Client in Content Strategy (1)
VIPOPE-commerce | international
Learn more about Content Strategy
Description
No description provided for this service.
Skills in Social Media (5)
Facebook AdvertisingCommunity BuildingSocial Media CustomizationSocial Media MarketingFacebook Ads
Work in Social Media (1)
Client in Social Media (1)
VIPOPE-commerce | international
Learn more about Social Media
Description
No description provided for this service.
Skills in Digital Strategy (4)
Search MarketingInternational MarketingMarketing AutomationLoyalty Management
Learn more about Digital Strategy