What are the key elements that make a slogan memorable and effective in Switzerland?

In Switzerland, where multilingualism and cultural diversity are paramount, creating a memorable and effective slogan requires a nuanced approach. Here are the key elements that make slogans stand out in the Swiss market: Brevity and Simplicity: Swiss consumers appreciate concise communication. A short, simple slogan is easier to remember and repeat. For example, Swiss brand Ricola's slogan 'Who invented it? The Swiss!' is brief yet impactful. Multilingual Appeal: Given Switzerland's four national languages, slogans that work across German, French, Italian, and Romansh have a significant advantage. They should either be easily translatable or have a universal appeal. Cultural Relevance: Slogans that resonate with Swiss values such as precision, quality, and reliability tend to be more effective. For instance, the Swiss watchmaker Patek Philippe's slogan 'You never actually own a Patek Philippe. You merely look after it for the next generation.' aligns perfectly with Swiss ideals of longevity and craftsmanship. Emotional Connection: Slogans that evoke positive emotions or aspirations are more likely to be remembered. They should tap into the Swiss sense of pride, innovation, or connection to nature. Unique Selling Proposition (USP): Effective slogans often highlight what makes a brand or product unique. In the competitive Swiss market, this differentiation is crucial. Rhythm and Sound: Slogans with a pleasant rhythm or sound are more memorable. This is particularly important in a multilingual country where phonetic appeal can transcend language barriers. Brand Alignment: The slogan should accurately reflect the brand's identity and values. Consistency between the slogan and overall brand messaging is key in building trust with Swiss consumers. Timelessness: While trends come and go, a slogan that can stand the test of time is particularly valuable in Switzerland, where tradition and longevity are highly regarded. According to a 2024 study by the Swiss Advertising Research Foundation, slogans that incorporated at least three of these elements saw a 35% higher recall rate among Swiss consumers compared to those that didn't. To illustrate these points, let's look at a comparison of effective slogans in the Swiss market: Brand Slogan Key Elements Swisscom 'Ready?' Brevity, Multilingual Appeal, Emotional Connection Swiss International Air Lines 'Made of Switzerland' Cultural Relevance, Brand Alignment, Emotional Connection Victorinox 'Companion for Life' USP, Timelessness, Cultural Relevance In conclusion, a memorable and effective slogan in Switzerland combines linguistic versatility, cultural sensitivity, and brand authenticity while maintaining simplicity and emotional resonance. By focusing on these key elements, slogan design companies can create powerful, lasting impressions in the Swiss market.

How can Swiss companies balance creativity and clarity in slogan design?

Balancing creativity with clarity in slogan design is crucial for Swiss companies aiming to make a lasting impact in a multilingual and diverse market. Here's how to strike that perfect balance: Understand your audience: Research your target Swiss demographic thoroughly. Consider linguistic preferences (German, French, Italian, or Romansh) and cultural nuances to ensure your slogan resonates across language regions. Keep it simple: In a country known for precision, simplicity is key. Aim for slogans with 3-7 words that capture your brand's essence succinctly. For example, Swisscom's 'ready?' is brilliantly concise yet thought-provoking. Use wordplay judiciously: While clever wordplay can be engaging, ensure it translates well across Switzerland's languages. The chocolate brand Toblerone's 'Be more triangle' campaign cleverly plays on the product's shape while remaining clear and translatable. Incorporate Swiss values: Reflect values like quality, reliability, and innovation that resonate with Swiss consumers. Swatch's 'Time is what you make of it' embodies both creativity and Swiss precision. Test for clarity: Conduct surveys or focus groups across different Swiss regions to ensure your slogan is universally understood and appealing. Balance emotion and function: Combine an emotional appeal with a clear value proposition. Credit Suisse's former slogan 'The power of collaboration' effectively blends a sense of partnership with their service offering. Consider visual integration: Think about how your slogan will pair with visual elements, especially important in a design-conscious country like Switzerland. Ensure the slogan complements your logo and overall brand identity. Remember, in Switzerland, where multilingualism is the norm, your slogan might need to work in multiple languages. According to a 2020 study by the Swiss Federal Statistical Office, 68% of the population regularly use more than one language. This multilingual environment presents both a challenge and an opportunity for creative yet clear slogan design. By focusing on these principles, Swiss companies can create slogans that are both creatively compelling and crystal clear, effectively communicating their brand message across linguistic and cultural boundaries.

Welche aufkommenden Trends prägen die Zukunft des Slogan-Designs im digitalen Zeitalter in der Schweiz?

Als erfahrener Experte für Slogan-Design in der Schweiz kann ich Ihnen versichern, dass das digitale Zeitalter die Art und Weise, wie wir Slogans entwerfen und einsetzen, erheblich verändert. Hier sind einige wichtige Trends, die die Zukunft des Slogan-Designs in der Schweiz und weltweit prägen: Mehrsprachige und kulturell angepasste Slogans: In einem mehrsprachigen Land wie der Schweiz wird es immer wichtiger, Slogans zu entwickeln, die in Deutsch, Französisch, Italienisch und Englisch gleichermaßen effektiv sind. Dies erfordert kreative Lösungen und ein tiefes Verständnis für kulturelle Nuancen. Voice-Search-Optimierung: Mit der zunehmenden Verbreitung von Sprachassistenten müssen Slogans auch für die mündliche Suche optimiert werden. Einfache, einprägsame Phrasen, die leicht auszusprechen sind, gewinnen an Bedeutung. Micro-Slogans für Social Media: Kurze, prägnante Slogans, die sich für Hashtags und Social-Media-Beiträge eignen, werden immer beliebter. Diese Micro-Slogans müssen in wenigen Sekunden eine Botschaft vermitteln. Personalisierung und Dynamik: Dank KI und Datenanalyse können Slogans in Echtzeit an individuelle Nutzer oder Zielgruppen angepasst werden. Dies ermöglicht eine höhere Relevanz und Wirksamkeit in digitalen Kampagnen. Interaktive Slogans: Mit der Weiterentwicklung von Augmented Reality (AR) und Virtual Reality (VR) entstehen Möglichkeiten für interaktive Slogans, die Nutzer aktiv einbinden und zu einem Teil der Markenerfahrung machen. Nachhaltigkeit und soziale Verantwortung: In der Schweiz, wo Umweltbewusstsein hoch im Kurs steht, integrieren immer mehr Slogans Themen wie Nachhaltigkeit und soziale Verantwortung, um die Werte der Marke zu kommunizieren. Emotionale Intelligenz: Slogans, die auf emotionale Intelligenz setzen und echte menschliche Verbindungen ansprechen, gewinnen an Bedeutung in einer zunehmend digitalisierten Welt. Diese Trends zeigen, dass Slogan-Design im digitalen Zeitalter weit über das bloße Erschaffen eines einprägsamen Satzes hinausgeht. Es erfordert ein tiefes Verständnis für digitale Plattformen, Nutzerverhalten und kulturelle Kontexte. Schweizer Unternehmen, die diese Trends geschickt in ihre Markenkommunikation integrieren, werden in der digitalen Landschaft einen Wettbewerbsvorteil haben. Laut einer Studie der Schweizer Marketinggesellschaft aus dem Jahr 2024 haben Unternehmen, die ihre Slogans an diese digitalen Trends angepasst haben, eine um 32% höhere Markenbekanntheit und eine um 27% höhere Kundenbindungsrate erzielt. Dies unterstreicht die Wichtigkeit, mit den aktuellen Entwicklungen Schritt zu halten und innovative Ansätze im Slogan-Design zu verfolgen.

Top Slogan Design Companies in Switzerland

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Top Featured Slogan Design Companies

Kochan & Partner GmbH
4.9
(3 reviews)
Branding & Design für Mittelstand & B2B | Top-15 CD/CI Ranking | Seit über 40 Jahren
Recommended
Top awarded
Strategisches Branding und Corporate Design für BtB und Mittelstand Strategie schafft Zukunft. Design schafft das Wow. Gemeinsam schaffen wir authentische Marken. Wir sind eine inhabergeführte Markenagentur aus München mit über 40 Jahren Erfahrung in Markenberatung und Corporate Design. Wir gehören schon ewig zu den Top 15 der besten Markenagenturen Deutschlands und sind spezialisiert auf strategisches Branding und kreative Markenkommunikation für mittelständische und inhabergeführte Unternehmen.
Looking for work in Slogan Design
Located in Munich, Germany
From €8,000 for Slogan Design
Worked in Industrial Goods & Services (+7)
Speaks German, English
11-50 members
Hula Hoop
5
(6 reviews)
Agence des nouvelles cultures !
Recommended
Top awarded
AGENCE INTERNATIONALE DE STRATÉGIE DE MARQUE Hula Hoop est une agence internationale de stratégie de marque multi-primée. Un véritable laboratoire stratégique et créatif référent où se croisent tous les métiers de conseil, marketing, design, publicité, digital, influence et social media. 70+ talents organisés ensemble pour répondre aux enjeux de transformation de l’époque, ouverts à toutes les entreprises et collectivités en recherche d’idées et d’innovation. AGENCE DES NOUVELLES CULTURES Hula Hoop est une agence connectée à son environnement, actrice de la culture, des cultures. Nos équipes partout dans nos agences créent et déploient avec plaisir des marques qui résonnent avec leur époque. Des marques qui portent de l’attention à leurs interlocuteurs, qui ne se moquent pas des gens, qui s’engagent avec une vision haute de la création et de la responsabilité qu’implique la prise de parole publique. Ce sont par ailleurs les conditions naturelles de la performance dans nos métiers. NOS SECTEURS PRIVILÉGIÉS : > Retail > Food & Drinks > Lifestyle > Tourisme RÉSEAU D'AGENCES : > Lyon > Paris > Nantes > Montréal > Genève > Bruxelles NOS CLIENTS : Bricomarché, Loxam, Promocash, Vorwerk, Euromaster, Tommee Tippee, TomTom, Felco, Bacardi, Cointreau, Palladium, Athena, Made in Design, Mobalpa, Socoo'c, Sanijura, Animalis, Canson, Orchestra, Tamboor, Tefal, Elior, Costa, Champion Petfoods, Bandai Namco, Square Enix, GL events, Occitanie, Paris tourisme, Finistère 360, Val d'Isère, Tignes, 3 Vallées, Figaro Emploi, Ministère de l'intérieur, Métropole de Lyon, Ratpdev, TPG de Genève, Transdev, Cooltra, Zity, Worldskills, Première Vision ... NOS EXPERTISES > Stratégie de marque > Design > Publicité > Digital > Social Média > Influence > Performance CHIFFRES CLÉS : 70+ talents 8,5 M€ de CA 300+ marques accompagnées 5x Champions de la croissance (Les Echos) 15+ Prix ces deux dernières années.
Looking for work in Slogan Design
Located in Lancy, Switzerland (+3)
From €1,000 for Slogan Design
Worked in E-commerce (+16)
Speaks English, French(+1)
51-200 members

All Slogan Design Agencies in Switzerland

Hula Hoop
5
(6 reviews)
Agence des nouvelles cultures !
Recommended
Top awarded
AGENCE INTERNATIONALE DE STRATÉGIE DE MARQUE Hula Hoop est une agence internationale de stratégie de marque multi-primée. Un véritable laboratoire stratégique et créatif référent où se croisent tous les métiers de conseil, marketing, design, publicité, digital, influence et social media. 70+ talents organisés ensemble pour répondre aux enjeux de transformation de l’époque, ouverts à toutes les entreprises et collectivités en recherche d’idées et d’innovation. AGENCE DES NOUVELLES CULTURES Hula Hoop est une agence connectée à son environnement, actrice de la culture, des cultures. Nos équipes partout dans nos agences créent et déploient avec plaisir des marques qui résonnent avec leur époque. Des marques qui portent de l’attention à leurs interlocuteurs, qui ne se moquent pas des gens, qui s’engagent avec une vision haute de la création et de la responsabilité qu’implique la prise de parole publique. Ce sont par ailleurs les conditions naturelles de la performance dans nos métiers. NOS SECTEURS PRIVILÉGIÉS : > Retail > Food & Drinks > Lifestyle > Tourisme RÉSEAU D'AGENCES : > Lyon > Paris > Nantes > Montréal > Genève > Bruxelles NOS CLIENTS : Bricomarché, Loxam, Promocash, Vorwerk, Euromaster, Tommee Tippee, TomTom, Felco, Bacardi, Cointreau, Palladium, Athena, Made in Design, Mobalpa, Socoo'c, Sanijura, Animalis, Canson, Orchestra, Tamboor, Tefal, Elior, Costa, Champion Petfoods, Bandai Namco, Square Enix, GL events, Occitanie, Paris tourisme, Finistère 360, Val d'Isère, Tignes, 3 Vallées, Figaro Emploi, Ministère de l'intérieur, Métropole de Lyon, Ratpdev, TPG de Genève, Transdev, Cooltra, Zity, Worldskills, Première Vision ... NOS EXPERTISES > Stratégie de marque > Design > Publicité > Digital > Social Média > Influence > Performance CHIFFRES CLÉS : 70+ talents 8,5 M€ de CA 300+ marques accompagnées 5x Champions de la croissance (Les Echos) 15+ Prix ces deux dernières années.
Looking for work in Slogan Design
Located in Lancy, Switzerland (+3)
From €1,000 for Slogan Design
Worked in E-commerce (+16)
Speaks English, French(+1)
51-200 members
All-In Factory™
5
(10 reviews)
Exceptional Design Experiences
🌐 Europe-based, serving clients globally 🔒Verified | 🔰Certified | 🇬🇧 We are experts at blending art and science, crafting brands and digital solutions that have a lasting impact . Our skilled team designs distinctive branding and apps your clients will LOVE. At All-In Factory, we craft digital masterpieces that resonate with your brand’s essence . From immersive design and intuitive UX/UI to sophisticated editorial and graphic design, we deliver premium experiences that captivate and inspire. Our expertise also spans app development, mobile solutions, and showcase websites. We are proud to have collaborated with prestigious brands like Fiat, Point S, Desigual, and AirFranc e, reflecting our commitment to excellence and high-quality results. 💡 Why All-In Factory? We cater to those who seek excellence and innovation . With a meticulous eye for detail, we create designs and digital solutions that are more than functional—they're unforgettable. Our immersive designs engage the senses, our UX/UI delivers beautiful experiences, and our development team ensures every project is executed to the highest standards. 💎 What We Offer: Immersive Design : Engaging, sensory-driven experiences that redefine how users interact with your brand. Branding and Naming : Crafting strong identities and impactful names that resonate with your values. UX/UI Excellence : Beautiful, intuitive designs that elevate your digital presence. Graphic & Editorial Design : Visuals that tell your story and leave a lasting impression. App Development: Mobile and web applications built for performance, scalability, and beauty. Web Creation: Showcase and corporate websites tailored to reflect your unique identity and fully optimized for SEO. 🔧 Our Technical Arsenal: General : PHP, Java, Python, Ruby on Rails, JavaScript Front-end : React, Angular Mobile : Xamarin, Ionic, Flutter, React Native, Swift, Kotlin Hosting Services : AWS, Microsoft Azure, Google Cloud, Heroku AI Integrations : OpenAI, ChatGPT, Llama, Gemini and beyond. CMS Expertise : WordPress, Shopify, Webflow, Wix, Magento Elevate Your Digital Identity Let’s create something extraordinary together. 📅 Consultation: calendly.com/allinfactory/30min 📧 Contact: contact@allinfactory.com 🌐 Website: www.allinfactory.com 🔗 LinkedIn: www.linkedin.com/company/all-in-factory/ 📸 Instagram: www.instagram.com/all.in.factory/ ..................................................................................... ..................................................................................... 🇫🇷 All-In Factory transforme l’art numérique en expériences uniques. Experts dans l’alliance entre créativité et précision technique, nous imaginons des marques et des solutions digitales qui marquent durablement . Notre équipe crée des identités visuelles distinctives et des applications qui séduisent et fidélisent vos clients. Chez All-In Factory, nous façonnons des projets numériques sur mesure, en harmonie avec l’essence de votre marque. Du design immersif et UX/UI intuitif à la conception graphique et éditoriale haut de gamme , nous livrons des expériences premium qui captivent et inspirent. Notre expertise couvre également le développement d’applications, de solutions mobiles et de sites vitrines. Nous sommes fiers d’accompagner des marques prestigieuses telles que Fiat, Stobag, Point S, Desigual ou AirFrance, témoignant de notre savoir-faire et de notre quête d’excellence. 💡 Pourquoi choisir All-In Factory ? Parce que l’ excellence est notre priorité . Nous concevons des designs et des solutions digitales qui ne se contentent pas d’être fonctionnels : ils sont mémorables. Nos designs immersifs éveillent les sens, nos interfaces UX/UI offrent des expériences fluides et élégantes, et notre équipe garantit une réalisation impeccable , jusque dans les moindres détails. 💎 Nos services : Design immersif : Des expériences interactives et sensorielles qui redéfinissent la relation entre votre marque et vos utilisateurs. Branding et Naming : Création d’identités fortes et de noms uniques qui résonnent avec vos valeurs. UX/UI fluide et intuitif : Des interfaces pensées pour offrir une navigation élégante et sans effort. Design graphique et éditoriale : Des visuels puissants qui racontent votre histoire avec impact. Développement d’applications : Applications mobiles et web performantes, évolutives et esthétiques. Création de sites internet : Sites vitrine et corporate, optimisés pour refléter votre identité et garantir une visibilité maximale grâce au SEO. 🔧 Notre Arsenal Technique : Général : PHP, Java, Python, Ruby on Rails, JavaScript Front-end : React, Angular Mobile : Xamarin, Ionic, Flutter, React Native, Swift, Kotlin Hébergement : AWS, Microsoft Azure, Google Cloud, Heroku Intégrations IA : OpenAI, ChatGPT, Llama, Gemini et au-delà. Expertise CMS : WordPress, Shopify, Webflow, Wix, Magento Transformez votre identité digitale Faites le choix d’un partenaire qui place votre ambition au cœur de ses créations. 📅 Consultation : calendly.com/allinfactory/30min 📧 Contact : contact@allinfactory.com 🌐 Site web : www.allinfactory.com 🔗 LinkedIn : www.linkedin.com/company/all-in-factory/ 📸 Instagram : www.instagram.com/all.in.factory/
Looking for work in Slogan Design
Located in Basel, Switzerland (+2)
From €200 for Slogan Design
Worked in Hospitals & Healthcare (+16)
Speaks English, French(+2)
1-10 members
VALMAX
5
(9 reviews)
BRANDING | DESIGN | DEVELOPMENT 🔑
Top awarded
VALMAX creates digital solutions that work for your business. We focus on building practical and effective branding, design, and development strategies tailored to your needs. 🔐 We don’t just deliver projects, we build partnerships. Our work is designed to not only look great but also to drive measurable business results like increased sales and customer engagement. Our expertise: Branding Web Design UI/UX Design Website Development E-commerce Solutions MVP for Startups 🌐 We’ve successfully partnered with clients in the USA, UK, Europe, UAE, and Saudi Arabia, covering industries like Fintech, DeFi, SaaS, Gaming, and Real Estate. Ready to boost your business? Let’s chat about how we can work together. 📩 Contact us at: hello@valmax.agency
Looking for work in Slogan Design
Located in Zürich, Switzerland (+1)
From €1,000 for Slogan Design
Worked in Industrial Goods & Services (+16)
Speaks English, German(+2)
11-50 members
GRIP Agency AG
(0 review)
Brand Value ist die Währung des 21. Jahrhunderts.
Top awarded
GRIP ist die 2003 gegründete, inhabergeführte Kommunikationsagentur im Herzen von Zürich, die sich seit 2019 mit einem erweiterten Leistungsangebot GRIP nennt. Das Leistungsangebot kommt aus einem Haus und umfasst Strategieentwicklung, Campaigning, Branding, PR & Corporate Communications, Content Creation, Social Media Management, Websites und Search Engine Marketing.
Looking for work in Slogan Design
Located in Zürich, Switzerland
From €1,000 for Slogan Design
Worked in Marketing & Advertising (+5)
Speaks German, English(+2)
11-50 members
NONAME Agency SA
5
(3 reviews)
We don’t have a name we work on yours!
Recommended
🚀 Agence Créative | 📸 Studio Photo | 🎥 Studio Vidéo | 🎵 Studio Musique ✨ Donner vie à vos idées Chez NONAME Agency, nous transformons vos idées en solutions créatives percutantes. De la stratégie de marque à la production complète de contenu digital, nous nous concentrons sur la réussite de votre marque. Nous n'avons pas de nom: nous travaillons sur le vôtre 🦄 🚀Creative Agency | 📸 Photo Studio | 🎥 Video Studio | 🎵 Music Studio ✨ Bringing Your Vision to Life. At NONAME Agency, we specialize in transforming ideas into impactful creative solutions. From branding to full-scale digital content production, we focus on your brand's success. We don’t have a name: we work on yours 🦄
Looking for work in Slogan Design
Located in Geneva, Switzerland
From €100 for Slogan Design
Worked in Travel & Leisure (+5)
Speaks English, French(+1)
11-50 members
ORBIS Production
5
(85 reviews)
International Full-Service Multi-Award-Winning Film and Video Production Company. Creative Agency.
Highly recommended
Top awarded
ORBIS Production – Multi-Award-Winning International Film & Video Production Company ORBIS Production is a premier full-service film and video production company with an in-house creative communication agency, specializing in high-end commercials, corporate films, branded content, and photography. With over 16 years of experience in the global market, we deliver top-tier marketing communication solutions that strengthen brand identity, elevate storytelling, and create a powerful competitive edge. Why ORBIS Production? ✅ Multi-Award-Winning Excellence – Recognized for outstanding achievements in film and media production. ✅ Sustainable & Future-Forward – We integrate eco-conscious practices into every stage of production. ✅ Global Reach, Local Expertise – Headquartered in Milan, with offices in Rome, Vienna, Zurich, Paris, Ljubljana, London, Munich, Dubai, and Los Angeles, ensuring seamless execution worldwide. ✅ End-to-End Production – From concept development to final delivery, we guarantee impeccable quality and creative impact. Our Core Expertise 🎬 High-End Video Production – TV & online commercials, corporate films, documentaries, branded content. 🔥 Creative Strategy & Brand Development – Crafting compelling narratives and visual identities. 📸 Commercial & Fashion Photography – Editorial, advertising, and corporate photoshoots across Europe. 🚁 Aerial Cinematography – Licensed drone operations for stunning aerial perspectives. At ORBIS Production, we bring bold creative ideas to life, ensuring every project resonates with its audience and drives brand success. 📍 Discover more about our work: 🌍 Website | Italy | France | Austria | Slovenia | UAE | Switzerland https://orbispro.it/en https://orbispro.ch https://orbispro.fr/en https://orbispro.at/en https://orbispro.si/en https://orbispro.ae https://orbispro.de https://orbispro.com 📖 Read our Case Studies & News at ORBIS Magazine – https://orbismagazine.com 🚀 Let’s create something extraordinary together!
Looking for work in Slogan Design
Located in Zürich, Switzerland (+7)
From €10,000 for Slogan Design
Worked in Media (+11)
Speaks English, Arabic(+11)
51-200 members
Les DIGIVORES
4.8
(2 reviews)
Agence digitale pour humains connectés
L'agence de marketing & communication Les DIGIVORES aide les entreprises, les organisations et les startups qui souhaitent maîtriser leur image de marque, augmenter leur notoriété et développe leur chiffre d'affaire dans la culture digitale. Nous sommes passionnés par l'innovation digitale et déterminés à aider nos clients à réussir en ligne. Nous sommes une équipe de spécialistes expérimentés en communication, marketing digital, UX/UI design, et en développement web qui adoptent une approche stratégique pour chaque projet. Nous engageons nos clients à travailler en étroite collaboration avec nos experts afin de comprendre leurs besoins et leurs objectifs, afin de fournir des solutions sur mesure qui génèrent des résultats mesurables.
Looking for work in Slogan Design
Located in Geneva, Switzerland
From €1,000 for Slogan Design
Worked in Others (+11)
Speaks French, English(+1)
11-50 members
EWM SA
(0 review)
Your Partner in Digital Innovation
At EWM, we excel in the convergence of digital innovation and market success. As a Swiss-born agency with core expertise in branding, web design, development, and digital marketing, we specialize in creating distinctive digital experiences that deeply resonate with your target audience. Our approach is rooted in a blend of human-centric design and advanced technology, ensuring that every solution we craft is not only ingenious and user-friendly, but also economically viable and sustainable. Serving a diverse clientele from SMEs to global brands and NGOs, we are committed to deeply understanding your unique needs and the preferences of your audience. With EWM, your brand is poised to make a significant impact in the digital world, standing out with clarity and purpose.
Looking for work in Slogan Design
Located in Geneva, Switzerland
From €500 for Slogan Design
Works in multiple industries
Speaks English, French(+1)
11-50 members
SUPERO
(0 review)
SUPER CRÉATIF. SUPER COOL. SUPER SUISSE. SUPERO. L’équipe, qui a fait du superlatif sa signature, est contemporaine et créative. A cela, il faut ajouter la Swiss Style touch qu’elle maîtrise à la perfection. SUPERO ne se lasse pas de cette esthétique 100% helvétique qui allie simplicité et spontanéité à une composition très structurée. SUPERO c’est donc totalement urbain et résolument intemporel, fort juste et si férocement décalé. C’est si précis et tellement indéfinissable. C’est SUPERO! ON A TOUS QUELQUE CHOSE DE SUPERO EN NOUS. SUPERO a été fondé en 2008 par Jennifer Sunier et Samuel Perroud, après une virée — culturelle et professionnelle — entre Paris et Berlin. Dans leur portfolio, l’on retrouve notamment des travaux pour le TPR — Théâtre populaire romand, la Nuit de la Photo, QG — centre d’art contemporain, l’identité visuelle du Musée d’art et d’histoire de Neuchâtel ou la communication pour IBA Basel 2020. Du local au plus international, SUPERO c’est ça aussi. DRIVE GERMAN. KISS FRENCH. DRINK SCOTCH. DESIGN SUPERO. Identités visuelles Affiches Livres Brochures Catalogues Clips et films d’animation Direction artistique Site internet Signalétique Packaging Textes Slogans Naming de produits Contenus de médias sociaux … …IN CASE OF EMERGENCY CALL TEAM SUPERO.
Looking for work in Slogan Design
Located in Neuchâtel, Switzerland (+1)
From €1,000 for Slogan Design
Works in multiple industries
Speaks English, French(+1)
1-10 members
greg.design – Grafikdesigner Bern
(0 review)
greg.design for experiences
Swiss digital design studio: design consulting for agencies, SMEs, and Startups – get your personal visual identity package! Let's get to know us!
Looking for work in Slogan Design
Located in Bern, Switzerland
From €1,000 for Slogan Design
Works in multiple industries
Speaks English, German
1-10 members
Pic-objectif
(0 review)
Révolutionnez votre présence en ligne
Chez Pic-objectif, nous sommes spécialisés dans le marketing digital et la création de contenu, aidant les entreprises à construire une présence en ligne puissante et impactante. Notre méthodologie repose sur une approche stratégique et créative, garantissant que chaque contenu sert un objectif marketing précis. Nous commençons par une compréhension approfondie de votre marque, de vos objectifs et de votre environnement de marché. Une analyse détaillée des concurrents et des audiences cibles nous permet d’établir une feuille de route marketing claire. Nous produisons ensuite des vidéos de haute qualité, des photographies et des créations graphiques pour mettre en valeur votre marque. Nos contenus incluent des stories pour les réseaux sociaux, des vidéos promotionnelles et des vidéos illustratives adaptées à différentes plateformes. Nous concevons des campagnes publicitaires performantes en utilisant Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads et TikTok Ads. En exploitant l’A/B testing, la segmentation d’audience et le suivi des performances, nous maximisons l’efficacité et le retour sur investissement. Notre expertise s’étend également à la gestion des réseaux sociaux, à la planification stratégique de contenu et à l’engagement communautaire, permettant aux marques d’accroître leur visibilité et leur fidélisation client. Nos clients peuvent s’attendre à des stratégies digitales sur mesure, à la création de contenus professionnels et à des campagnes publicitaires basées sur les données pour générer des résultats concrets. Avec Pic-objectif, le marketing digital ne se limite pas à être visible, mais à se démarquer et à créer un véritable impact.
Looking for work in Slogan Design
Located in Courtételle, Switzerland
From €200 for Slogan Design
Works in multiple industries
Speaks English, French(+2)
1-10 members
My Monkey Buzz Marketing Agency
5
(1 review)
Elevating Brands with a Magic Marketing Touch! Your Growth, Our Mission
My Monkey Buzz SA is a Marketing and communications consulting agency. We're redefining the landscape of marketing agency with a blend of strategy, creativity, innovation, and cost-efficiency. Our passion for marketing excellence is matched only by our commitment to delivering 'magic' – unique, impactful solutions tailored to each client's needs. From small local businesses to larger enterprises, we empower our clients with cutting-edge marketing strategies that drive growth and success. Join us on a journey to transform your business with marketing solutions that are not just effective, but truly magical.
Looking for work in Slogan Design
Located in Lutry, Switzerland
From €1,000 for Slogan Design
Worked in Real Estate
Speaks English, French(+1)
11-50 members
Hi - Agence de publicité créative et média
4.9
(34 reviews)
Agence de publicité créative et média indépendante - Human above all
Highly recommended
Ce qui au départ ressemblait au projet de 2 copains, s’est transformé très vite en une aventure entrepreneuriale réunissant aujourd’hui une vingtaine d’humains. Une somme de talents dédiés à votre structure, dont le seul objectif est de prendre soin de votre marque (et de vos équipes). 2 bureaux : - Lille (Bureau France 🇫🇷) - Nyon (Bureau Suisse🇨🇭) 3 entités qui animent les projets : Direction marketing externalisée Plateforme de marque / Expérience immersive en entreprise, audit / Plan Marketing et stratégie de communication / Marque employeur Studio création et production Branding / Identité visuelle / Production de contenus (shooting, tournage, 3D, Motion design) / Snack content / Reels & Shorts / Capsules créatives / Social media Agence média et performance digitale Plan média / Régie publicitaire / Diffusion des contenus (affichage, TV, cinéma, radio, social media ads, SEA, display….) Notre volonté ; vous offrir l'expérience la plus complète et authentique possible. Human Above All
Looking for work in Slogan Design
Located in Lille, France
From €1,000 for Slogan Design
Worked in Others (+27)
Speaks French, English
11-50 members
Avesta Solutions
(0 review)
Artisans de votre réputation
Avesta Solutions est une agence de communication dynamique basée à Genève, spécialisée dans les relations publiques et la création visuelle. Forts d'une expertise reconnue et d'une passion pour raconter des histoires marquantes, nous aidons les entreprises et les événements à établir une présence forte et authentique sur le marché. Chez Avesta, nous croyons en la fusion de la créativité traditionnelle et des innovations numériques pour offrir des solutions sur mesure à nos clients.
Looking for work in Slogan Design
Located in Geneva, Switzerland
From €150 for Slogan Design
Worked in Real Estate
Speaks English, French
1-10 members
akeeze
(0 review)
Simplifiez-vous la com'
Agence de communication spécialisée dans le conseil stratégique, la conception-rédaction et le marketing digital, akeeze propose ses services tant aux entreprises qu'aux autres agences.
Looking for work in Slogan Design
Located in Geneva, Switzerland (+1)
From €99 for Slogan Design
Works in multiple industries
Speaks English, French
1-10 members

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Customer reviews about Slogan Design Companies in Switzerland

Marketing Director, Consumer GoodsRetail | Geneva, CH

Collaborating with a renowned Slogan Design Agency in Switzerland transformed our marketing strategy. Based in Geneva, the agency’s strategic approach in slogan development resonated with our audience, increasing our brand recall significantly. Their professionalism and deep understanding of branding are commendable.

Brand Manager, International CommerceCommerce | Basel, CH

We approached one of the leading Slogan Design Companies in Basel to help redefine our corporate identity. The result was a concise, catchy, and relevant slogan that has been pivotal in our new advertising campaigns. Their focus on aligning the slogan with our business goals was remarkable.

CEO, Tech InnovatorsTechnology | Zurich, CH

As a Zurich-based startup, we sought a creative touch from a top-notch Slogan Design Company in Switzerland. The team delivered beyond expectations, crafting a slogan that perfectly encapsulates our brand and values. Their expertise in creating memorable and impactful slogans was evident from the start.

Insights from Our Expert: Slogan Design Agencies in Switzerland - Crafting Compelling Messages

In Switzerland, known for its precision and creativity, slogan design agencies play a pivotal role in branding strategies. With a pool of 229 projects and 31 client reviews, these agencies not only reflect the country's linguistic diversity but also its innovative approaches to marketing communication.

Key Players and Their Achievements

Varied Array of Agencies

Switzerland houses a variety of slogan design agencies, from large, well-established companies to niche creatives specializing in particular market sectors. These agencies blend linguistic dexterity with keen market insights to craft slogans that resonate across multiple demographics and regions.

Clients and Prestigious Awards

Local agencies have worked with high-profile clients ranging from luxury watchmakers to international non-profits, demonstrating their ability to scale and adapt to different industry needs. Recognition through awards like the Cannes Lions in Slogan Creation highlights their capability to stand out in a competitive global market.

Budgeting Tips for Slogan Creation

Evaluating Your Budget

Your budget is a crucial factor when it comes to selecting a slogan design agency. In Switzerland, pricing can vary based on the agency’s size and reputation. Here are some guidelines based on company size:

Small Businesses and Startups

For smaller enterprises or startups, working with mid-size or specialized agencies could be more cost-effective while still providing quality service. A basic slogan creation package might range from 1,000 to 5,000 CHF.

Medium-Sized Enterprises

Larger and more complex needs could mean that mid to large agencies with a proven track record are your best bet. Comprehensive services including market research and multilingual adaptations could cost between 5,000 to 20,000 CHF.

Large Enterprises and Multinationals

For significant market players, premium agencies offering extensive services from branding to campaign management might be necessary. Budgets for holistic slogan development and implementation strategies could start from 20,000 CHF upwards, potentially reaching 100,000 CHF depending on the project's scope.

Analyzing Past Work

Reviewing an agency’s previous work is crucial. With 229 projects showcased by local agencies, prospective clients can gauge each agency's style and effectiveness, ensuring alignment with their own brand identity.

Enhance Your Brand with Swiss Precision

Switzerland continues to excel in balancing innovative design with traditional values through its slogan design agencies. Whether you are a burgeoning startup aiming for impactful entry into the market or a multinational seeking a fresh brand narrative, Switzerland offers a range of agencies capable of bringing your brand vision to life. As a local expert from Sortlist, I encourage exploring diverse agency offerings to capitalize on Swiss expertise in creating slogans that create lasting impressions.

Written by Karim Saadoune Sortlist Expert in SwitzerlandLast updated on the 26-03-2025

Latest Projects Submitted to Slogan Design Agencies in Switzerland

Strategic Slogan Development for a Financial Services ProviderMajor financial institution in Switzerland25.000€ - 35.000€ | 10-2024A financial services provider wishes to develop a powerful slogan to enhance its positioning and brand differentiation in the competitive market. The agency required for this job should have extensive experience in financial marketing and brand strategy.

Creation of a Catchy Slogan for a Consumer Electronics BrandA leading Swiss technology firm20.000€ - 30.000€ | 10-2024A prominent consumer electronics company seeks a creative agency to devise a memorable slogan that embodies innovation and quality. The ideal agency should have a proven track record in the technology sector and offer fresh, engaging branding ideas.

Development of a Brand Slogan for a New Organic Food LineStartup in the organic food industry10.000€ - 15.000€ | 10-2024This new startup requires a slogan that reflects its commitment to sustainability and healthy living. The project involves brainstorming and selecting a slogan that aligns with the brand's eco-friendly values and appeals to health-conscious consumers.

Slogan Refinement for a Luxury Watch ManufacturerRenowned Swiss watchmaker30.000€ - 40.000€ | 10-2024An established Swiss watch brand is looking for an agency to refine its existing slogan to enhance brand prestige and global appeal. The agency must demonstrate strong capabilities in luxury branding and international marketing strategies.

Innovative Slogan Creation for a Renewable Energy FirmEmerging leader in renewable energy15.000€ - 25.000€ | 10-2024A dynamic and innovative renewable energy company is in search of a slogan that communicates the effectiveness and environmental benefits of their products. The slogan should convey innovation and reliability, appealing to a global market.

Discover what other have done.

Get inspired by what our companies have done for other companies.

Brand identity for a luxury chocolate brand

Frequently Asked Questions.

In Switzerland, where multilingualism and cultural diversity are paramount, creating a memorable and effective slogan requires a nuanced approach. Here are the key elements that make slogans stand out in the Swiss market:

Brevity and Simplicity: Swiss consumers appreciate concise communication. A short, simple slogan is easier to remember and repeat. For example, Swiss brand Ricola's slogan 'Who invented it? The Swiss!' is brief yet impactful.
Multilingual Appeal: Given Switzerland's four national languages, slogans that work across German, French, Italian, and Romansh have a significant advantage. They should either be easily translatable or have a universal appeal.
Cultural Relevance: Slogans that resonate with Swiss values such as precision, quality, and reliability tend to be more effective. For instance, the Swiss watchmaker Patek Philippe's slogan 'You never actually own a Patek Philippe. You merely look after it for the next generation.' aligns perfectly with Swiss ideals of longevity and craftsmanship.
Emotional Connection: Slogans that evoke positive emotions or aspirations are more likely to be remembered. They should tap into the Swiss sense of pride, innovation, or connection to nature.
Unique Selling Proposition (USP): Effective slogans often highlight what makes a brand or product unique. In the competitive Swiss market, this differentiation is crucial.
Rhythm and Sound: Slogans with a pleasant rhythm or sound are more memorable. This is particularly important in a multilingual country where phonetic appeal can transcend language barriers.
Brand Alignment: The slogan should accurately reflect the brand's identity and values. Consistency between the slogan and overall brand messaging is key in building trust with Swiss consumers.
Timelessness: While trends come and go, a slogan that can stand the test of time is particularly valuable in Switzerland, where tradition and longevity are highly regarded.

According to a 2024 study by the Swiss Advertising Research Foundation, slogans that incorporated at least three of these elements saw a 35% higher recall rate among Swiss consumers compared to those that didn't.

To illustrate these points, let's look at a comparison of effective slogans in the Swiss market:

Brand	Slogan	Key Elements
Swisscom	'Ready?'	Brevity, Multilingual Appeal, Emotional Connection
Swiss International Air Lines	'Made of Switzerland'	Cultural Relevance, Brand Alignment, Emotional Connection
Victorinox	'Companion for Life'	USP, Timelessness, Cultural Relevance

In conclusion, a memorable and effective slogan in Switzerland combines linguistic versatility, cultural sensitivity, and brand authenticity while maintaining simplicity and emotional resonance. By focusing on these key elements, slogan design companies can create powerful, lasting impressions in the Swiss market.

Balancing creativity with clarity in slogan design is crucial for Swiss companies aiming to make a lasting impact in a multilingual and diverse market. Here's how to strike that perfect balance:

Understand your audience: Research your target Swiss demographic thoroughly. Consider linguistic preferences (German, French, Italian, or Romansh) and cultural nuances to ensure your slogan resonates across language regions.
Keep it simple: In a country known for precision, simplicity is key. Aim for slogans with 3-7 words that capture your brand's essence succinctly. For example, Swisscom's 'ready?' is brilliantly concise yet thought-provoking.
Use wordplay judiciously: While clever wordplay can be engaging, ensure it translates well across Switzerland's languages. The chocolate brand Toblerone's 'Be more triangle' campaign cleverly plays on the product's shape while remaining clear and translatable.
Incorporate Swiss values: Reflect values like quality, reliability, and innovation that resonate with Swiss consumers. Swatch's 'Time is what you make of it' embodies both creativity and Swiss precision.
Test for clarity: Conduct surveys or focus groups across different Swiss regions to ensure your slogan is universally understood and appealing.
Balance emotion and function: Combine an emotional appeal with a clear value proposition. Credit Suisse's former slogan 'The power of collaboration' effectively blends a sense of partnership with their service offering.
Consider visual integration: Think about how your slogan will pair with visual elements, especially important in a design-conscious country like Switzerland. Ensure the slogan complements your logo and overall brand identity.

Remember, in Switzerland, where multilingualism is the norm, your slogan might need to work in multiple languages. According to a 2020 study by the Swiss Federal Statistical Office, 68% of the population regularly use more than one language. This multilingual environment presents both a challenge and an opportunity for creative yet clear slogan design.

By focusing on these principles, Swiss companies can create slogans that are both creatively compelling and crystal clear, effectively communicating their brand message across linguistic and cultural boundaries.

Als erfahrener Experte für Slogan-Design in der Schweiz kann ich Ihnen versichern, dass das digitale Zeitalter die Art und Weise, wie wir Slogans entwerfen und einsetzen, erheblich verändert. Hier sind einige wichtige Trends, die die Zukunft des Slogan-Designs in der Schweiz und weltweit prägen:

Mehrsprachige und kulturell angepasste Slogans: In einem mehrsprachigen Land wie der Schweiz wird es immer wichtiger, Slogans zu entwickeln, die in Deutsch, Französisch, Italienisch und Englisch gleichermaßen effektiv sind. Dies erfordert kreative Lösungen und ein tiefes Verständnis für kulturelle Nuancen.
Voice-Search-Optimierung: Mit der zunehmenden Verbreitung von Sprachassistenten müssen Slogans auch für die mündliche Suche optimiert werden. Einfache, einprägsame Phrasen, die leicht auszusprechen sind, gewinnen an Bedeutung.
Micro-Slogans für Social Media: Kurze, prägnante Slogans, die sich für Hashtags und Social-Media-Beiträge eignen, werden immer beliebter. Diese Micro-Slogans müssen in wenigen Sekunden eine Botschaft vermitteln.
Personalisierung und Dynamik: Dank KI und Datenanalyse können Slogans in Echtzeit an individuelle Nutzer oder Zielgruppen angepasst werden. Dies ermöglicht eine höhere Relevanz und Wirksamkeit in digitalen Kampagnen.
Interaktive Slogans: Mit der Weiterentwicklung von Augmented Reality (AR) und Virtual Reality (VR) entstehen Möglichkeiten für interaktive Slogans, die Nutzer aktiv einbinden und zu einem Teil der Markenerfahrung machen.
Nachhaltigkeit und soziale Verantwortung: In der Schweiz, wo Umweltbewusstsein hoch im Kurs steht, integrieren immer mehr Slogans Themen wie Nachhaltigkeit und soziale Verantwortung, um die Werte der Marke zu kommunizieren.
Emotionale Intelligenz: Slogans, die auf emotionale Intelligenz setzen und echte menschliche Verbindungen ansprechen, gewinnen an Bedeutung in einer zunehmend digitalisierten Welt.

Diese Trends zeigen, dass Slogan-Design im digitalen Zeitalter weit über das bloße Erschaffen eines einprägsamen Satzes hinausgeht. Es erfordert ein tiefes Verständnis für digitale Plattformen, Nutzerverhalten und kulturelle Kontexte. Schweizer Unternehmen, die diese Trends geschickt in ihre Markenkommunikation integrieren, werden in der digitalen Landschaft einen Wettbewerbsvorteil haben.

Laut einer Studie der Schweizer Marketinggesellschaft aus dem Jahr 2024 haben Unternehmen, die ihre Slogans an diese digitalen Trends angepasst haben, eine um 32% höhere Markenbekanntheit und eine um 27% höhere Kundenbindungsrate erzielt. Dies unterstreicht die Wichtigkeit, mit den aktuellen Entwicklungen Schritt zu halten und innovative Ansätze im Slogan-Design zu verfolgen.