Combine creativity, responsibility, and good humour, and you have Fabiana Santana. Fabiana is an international marketer, coach, and a gifted communicator who infuses fresh ideas and strategy into just about everything. Fabiana helps businesses and individuals to define what to focus on to ensure sustainable growth.
With over 15 years in marketing, digital and public relations, with real-life, in-the-trenches business experience in South America, the USA, South Africa, the Middle East and Indonesia, her view is radically different. She 'glocalizes' creative solutions, by adapting her global vision to the local culture, getting the best of both, and delivering guidance to implement necessary changes to the company's marketing strategy. In parallel, Fabiana provides coaching to keep the team on track for success.
Although being a proudly Brazilian, Fabiana is also half Italian, but considers herself a citizen of the world due to her passion for different cultures. Today she lives in Qatar, working on a project literally under construction and supporting other clients across the globe.
• +15 years of professional experience in the Marketing, Digital and Customer Services departments in recognised brands such as Levi's, Harvey Nichols, Zara, Aldo, Mizuno among others; • Expert in market assessment and local adaptation of global marketing programs as well as branding development; • Successful track record in selecting, coaching, motivating and leading high-performance teams focused on surpassing results.
Specialities: Marketing Strategy, Social Media, Digital Transformation, Brand Management, Advertising and People Management.
