What types of content perform best on Pinterest for US audiences, and why?

Pinterest is a visual discovery platform that's incredibly popular in the United States, with over 86 million active users as of 2023. Understanding the types of content that resonate with US audiences is crucial for successful Pinterest marketing. Here are the top-performing content types and the reasons behind their success: Vertical Pins: Pins with a 2:3 aspect ratio (600x900 pixels) perform best as they're optimized for mobile viewing, which accounts for 85% of Pinterest usage in the US. Rich Pins: These automatically sync information from your website and perform better because they provide more context. For US businesses, product, recipe, and article Rich Pins are particularly effective. Video Pins: Short-form video content (15 seconds to 1 minute) is increasingly popular, with Pinterest reporting a 240% year-over-year increase in video uploads. US users engage more with how-to videos, product demonstrations, and lifestyle content. Infographics: These perform well because they provide value through easily digestible information. US pinners often save and share infographics related to health, finance, and DIY topics. Seasonal and Trending Content: Pins that align with current US holidays, events, or trends see higher engagement. For example, Fourth of July recipes or Black Friday shopping guides. Why these content types perform well: Visual Appeal: Pinterest is inherently visual, and US users are drawn to high-quality, aesthetically pleasing images and videos. Inspirational Value: Content that inspires action or provides ideas (e.g., DIY projects, recipes, fashion looks) performs well because 98% of US Pinners report trying new things they find on the platform. Practical Information: US users often turn to Pinterest for problem-solving content. Pins that offer clear, actionable advice or step-by-step instructions tend to perform better. Mobile Optimization: With the majority of US Pinterest users accessing the platform via mobile devices, content optimized for mobile viewing naturally performs better. SEO-Friendly: Pinterest functions as a visual search engine. Content with relevant keywords in titles, descriptions, and text overlay performs better in search results. To maximize performance on Pinterest for US audiences, focus on creating visually striking, mobile-optimized content that provides clear value, whether through inspiration, information, or practical advice. Align your content with current trends and seasons, and always optimize for Pinterest's search functionality to increase visibility and engagement.

What are some innovative ways for US brands to use Pinterest boards for storytelling and customer engagement?

Pinterest boards offer a unique canvas for US brands to tell their stories and engage customers in creative ways. Here are some innovative approaches to leverage Pinterest for brand storytelling and customer engagement: Create themed storytelling boards: Develop boards that narrate your brand's journey, values, or behind-the-scenes processes. For example, a sustainable fashion brand could create a board showcasing its eco-friendly manufacturing process from start to finish. Collaborate with influencers: Partner with US-based Pinterest influencers to co-create boards that align with your brand message. This approach can significantly expand your reach and add authenticity to your storytelling. Showcase user-generated content: Create boards featuring customer photos, reviews, or testimonials. This not only engages your existing customers but also builds trust with potential ones. According to Stackla, 79% of people say user-generated content highly impacts their purchasing decisions. Implement interactive quizzes: Use a series of pins to create a quiz that guides users to personalized product recommendations, enhancing engagement and providing value to your audience. Develop seasonal or trending boards: Align your brand story with current US events, holidays, or trends. For instance, create boards for Black Friday deals, Fourth of July celebrations, or popular TV show themes that resonate with your target audience. Create 'Before and After' boards: Showcase transformations related to your products or services. This is particularly effective for home decor, beauty, fitness, or DIY brands. Utilize video pins: Incorporate short, engaging videos into your boards to bring your brand story to life. According to Pinterest, video pins have a 2.7x higher conversion rate than static pins. Develop 'How-To' boards: Create educational content that demonstrates how to use your products or services. This adds value for customers and positions your brand as an industry expert. Implement augmented reality (AR) pins: If applicable to your product line, use Pinterest's AR try-on feature to allow customers to virtually experience your products, enhancing engagement and reducing purchase hesitation. Create localized content boards: Develop boards that cater to different regions within the US, showcasing how your brand fits into local cultures and lifestyles. Remember, the key to successful Pinterest marketing is consistency and authenticity. Regularly update your boards with fresh, high-quality content that truly represents your brand's voice and values. By implementing these innovative strategies, US brands can create compelling narratives that resonate with their target audience and drive meaningful engagement on Pinterest. Strategy Engagement Potential Implementation Difficulty Themed Storytelling Boards High Medium Influencer Collaborations Very High Medium-High User-Generated Content High Low-Medium Interactive Quizzes Very High High Seasonal/Trending Boards High Low By leveraging these innovative approaches, brands can create a more immersive and interactive experience for their audience on Pinterest, fostering stronger connections and driving customer engagement.

Top Pinterest Marketing Agencies in the United States

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All Pinterest Marketing Consultants in the United States

Good Kids
5
(5 reviews)
We Build Brands Better. Come Play With Us.
Recommended
Hi 👋🏼 We're Good Kids.  We're an an independent agency based in Los Angeles, NYC & Toronto. We create evocative campaigns that connect with audiences. Our powerful marketing strategy & outstanding advertising take our clients further than ever. Want to see where we can take you?  ✨ We help small brands become big and big brands become giant. 🏆 Our award-winning strategy is on engagement, awareness & authenticity, underlining what's important. We create evocative campaigns that connects with audiences In meaningful ways. We humanize, amplify & relate. This converts, moves the dial and makes it shareable. In Short: We Build Your Reputation & get you results. We’re very good at: 🧠 Marketing Strategy 💥 Creative Production 📱 Social Media Management 💻 Digital Marketing 🤝 Pr & Partnerships 🎪 Pop Up Events 💰 Paid Advertising & SEO - In a world where you can be anything; don’t be boring.  We'll give 'em something to talk about!
Looking for work in Pinterest Marketing
Located in Los Angeles, United States (+1)
From €1,000 for Pinterest Marketing
Worked in Marketing & Advertising (+5)
Speaks English, French(+1)
11-50 members
Galactic Fed
4.9
(3 reviews)
Marketing that triples your revenue, not costs.
Recommended
Top awarded
Galactic Fed is a growth marketing agency built from the data, AI, and growth hacking techniques that launched Silicon Valley’s most iconic brands. Our approach was pioneered by a team of mathematicians and software engineers, and since 2017, Galactic Fed has helped over 600 companies grow. We build digital strategies to supercharge your user acquisition and revenue, including paid media, SEO, content, website creation, email and LinkedIn prospecting, organic social, and more.
Looking for work in Pinterest Marketing
Located in Chicago, United States
From €3,000 for Pinterest Marketing
Worked in E-commerce (+7)
Speaks English
51-200 members
Aqua Design Works
5
(4 reviews)
Designing Digital Success, One Creative Pixel at a Time.
We are your partner in digital success. From creative website design, branding to result oriented digital marketing solutions, we help businesses elevate their online presence and connect with their audience effectively. Let’s create, expand, and grow together. At Aqua Design Works , creativity knows no bounds. We are a team of passionate professionals dedicated to helping businesses grow, stand out, and succeed in the digital world. Whether you’re a startup finding your footing or an established brand aiming to reach new heights, we’re here to transform your ideas into impactful digital solutions. Our approach is simple: we listen to your needs, understand your goals, and deliver results that not only meet but exceed expectations. From designing stunning websites and crafting memorable brand identities to running strategic marketing campaigns, we handle every aspect with precision, creativity, and care. What We Offer We provide a comprehensive range of services to ensure your business thrives in every aspect: Digital Marketing: Search Engine Optimization (SEO) Social Media Marketing (SMM) Paid Marketing (PPC) SMS & Email Marketing Website Design & Development: Custom Website Design UI/UX Design Landing Page Design Development on platforms like Wix, WordPress, Squarespace, and PHP Branding: Logo Design Package and Brochure Design Pitch Deck Creation Content Creation: Website Copywriting Blog Writing eBook Writing E-Commerce Development: BigCommerce Shopify WooCommerce We’re not just about delivering services; we’re about creating experiences. With a mix of expertise, innovation, and a personalized approach, Aqua Design Works ensures your brand gets the recognition it deserves. Why Choose Us? We’re more than just a digital agency—we’re your partners in success. Our goal is to make your business shine in today’s competitive landscape by combining strategy, technology, and creativity. Let’s build something extraordinary together. Connect with us today , and let’s start your journey to digital greatness!
Looking for work in Pinterest Marketing
Located in Chicago, United States
From €1,000 for Pinterest Marketing
Worked in Restaurants (+3)
Speaks English
11-50 members
Bird Marketing
5
(17 reviews)
Digital Mastery, Delivered by Bird 🏆
Highly recommended
Top awarded
Bird, a globally acclaimed, multi-award-winning digital marketing agency, with prestigious offices in London, New York, and Dubai. Renowned for our exceptional expertise in the realms of Digital Marketing , we specialize in delivering cutting-edge web design , search engine optimization (SEO) , pay-per-click (PPC) advertising, and social media management . Services Web Design: Crafting bespoke, visually stunning, and user-friendly websites that resonate with your brand's identity. SEO: Implementing cutting-edge strategies to boost your online visibility, drive traffic, and ensure long-term growth. Digital Marketing: A comprehensive suite of services including PPC, Social Media Marketing, and Email Campaigns, tailored to maximize your digital impact. E-Commerce Solutions: Integrating innovative technologies to create seamless, high-converting online stores. Branding & Creative Services: Building unique brand identities that stand out in today’s competitive market. Why Choose Bird Marketing? Award-Winning Excellence: Recognized globally for our innovative solutions and results-driven approach. Expert Team: A blend of seasoned professionals from various corners of the globe, bringing diverse insights and skills. Proven Results: A track record of elevating businesses to new heights with our tailored strategies. Bird Marketing: Your Partner for Digital Excellence Connect with us to explore how we can elevate your digital presence and drive your business forward.
Looking for work in Pinterest Marketing
Located in Dubai, United Arab Emirates (+4)
From €1,000 for Pinterest Marketing
Worked in Insurance (+24)
Speaks English
11-50 members
DigiTroopers
4.9
(12 reviews)
The Digital Revolution
Highly recommended
DigiTroopers is the best digital marketing agency that provides you with the desired results in digital marketing services to assist your results-oriented online success. We are providing all digital marketing services for small businesses, digital marketing services for real estate, digital marketing services for healthcare, digital marketing services for startups, digital marketing services for restaurants, and digital marketing services for e-commerce businesses, & we will promote any businesses that you have. We have all digital media solutions to grow your business. Our Digital Marketing Services Include: Website Development Social Media Marketing (SMM) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Google Ads or pay-per-click advertising (PPC) Content Marketing Email Marketing ECommerce Management
Looking for work in Pinterest Marketing
Located in Los Angeles, United States (+1)
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English
201-500 members
Ranked On 1
5
(4 reviews)
Recommended
Are you ready to elevate your brand and leave your competition in the dust? At Ranked On 1, we turn the spotlight on your business with innovative strategies that truly resonate. We dive deep into your brand's unique story, crafting SEO plans that don’t just push you up the rankings but attract the right customers. Our SEO strategies dig deep into your niche, unearthing opportunities that others overlook. We weave narratives that not only inform but also inspire, turning your message into a magnetic force. Plus, our social media campaigns are designed to create buzz and drive engagement. Let’s transform your online presence into a vibrant hub that not only attracts attention but also fosters lasting connections and drives genuine growth!
Looking for work in Pinterest Marketing
Located in Kansas City, United States
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English
201-500 members
BEAR MY BRAND
5
(3 reviews)
Get Everything Done
BEAR MY BRAND is the leading digital platform that provides one window solution for any business or startup. We are ambitious to help clients maximize business profit with a wide range of solution-oriented services. Our aim is to create a difference by enabling clients to Get Everything Done effectively and efficiently. We keep our customers at the top priority and are committed to ensuring integrity and discretion. We are a customer-oriented platform that provides exceptional services at affordable rates.
Looking for work in Pinterest Marketing
Located in Weston, United States
From €1,000 for Pinterest Marketing
Worked in Pharmaceuticals & Biotech
Speaks English, Bengali(+1)
11-50 members
Tara Lynn Media
(0 review)
Customizable Marketing Packages | Social Media • Websites • Marketing • SEO • Google Ads • Design
We are passionate about growing your business through strategic social media management, website design & development, and other digital marketing services. Social Media • Websites • SEO • Google Ads • Design • Marketing
Looking for work in Pinterest Marketing
Located in Katy, United States
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English
1-10 members
Serviceplan Group
5
(1 review)
Top awarded
Die Serviceplan Group ist die größte inhabergeführte, partnergeführte und am breitesten aufgestellte Agenturgruppe Europas. Im Jahr 1970 als klassische Werbeagentur gegründet, vereint die Serviceplan Group seit jeher alle Kommunikationdisziplinen unter einem Dach: Ob Markenstrateg:innen, Kreative, Experience-Designer:innen, Marketingtechnologie-Expert:innen, CRM-Expert:innen, Data Scientists, Marktforscher:innen, PR-Berater:innen oder Sales-Profis bei der Serviceplan Group ziehen alle an einem Strang, im House of Communication, dem einzigen komplett integriert aufgestellten Agenturmodell in Deutschland. Das präzise Zusammenspiel der Vielzahl von Spezialagenturen in Sachen Strategy & Consulting, Creative & Content, Platform & Technology sowie Media & Data macht die Serviceplan Group zur führenden Agenturgruppe für innovative Kommunikation. Was uns alle verbindet, ist die Leidenschaft, faszinierende Marken aufzubauen und zu coachen. Marken, die wirtschaftlich erfolgreich sind und Emotionen im Kopf der Verbraucher:innen auslösen — BEST BRANDS eben. Der Weg dorthin führt über innovative Kommunikation. Das bedeutet, neue Wege ins Herz der Verbraucher:innen zu finden: kreativ, medial & technologisch. Diesen Anspruch, Marken zu BEST BRANDS zu machen, leben wir täglich im House of Communication.
Looking for work in Pinterest Marketing
Located in Berlin, Germany (+17)
From €1,000 for Pinterest Marketing
Worked in Telecommunications (+15)
Speaks German, Arabic(+9)
5001-10000 members
US verified PayPal account
(0 review)
Buy Verified PayPal Accounts PayPal accounts are an international payment system.
How to buy verified PayPal accounts (personal & business) Accounts in 2025 In today's digital world, having a verified PayPal account is essential. It offers security, convenience, and trust for online transactions. Are you looking to buy verified PayPal accounts? Smmallservice is here to help. They provide reliable and secure accounts that you can trust. Verified PayPal accounts from Smmallservice come with many benefits. These accounts are ready to use, saving you time and effort. You can quickly start receiving and making payments without hassle. Plus, having a verified account increases your credibility in the online world. Smmallservice ensures their accounts are genuine and safe. So, you can have peace of mind knowing you are getting a quality service. Ready to learn more? Let's dive into the details. If you want to more information just contact now here ➥ 24 Hours Reply/Contact ➤ Telegram:@Smmallservice ➤ WhatsApp: +1 (402) 249-1125 ➤ Skype:Smmallservice ➤ Email: smmallservice0@gmail.com https://smmallservice.com/product/buy-verified-paypal-accounts/ Introduction To Verified Paypal Accounts Verified Paypal accounts offer many benefits. These accounts have fewer limits. They are more secure. Users can send and receive more money. Trusted by many businesses. Also, verified accounts help build trust with buyers and sellers. Online transactions need trust. Verified Paypal accounts help in building this trust. These accounts are safe. They reduce the risk of fraud. Many online stores prefer verified accounts. They ensure smooth transactions. Better security for both parties. This is why verified accounts are essential. Why Choose Smmallservice Smmallservice has a strong reputation. Many customers trust them. They have been in business for years. This means they have lots of experience. 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Looking for work in Pinterest Marketing
Located in Los Angeles, United States
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English, Arabic(+4)
1-10 members
Creative Nobody
(0 review)
Custom web design and development
Welcome to Creative Nobody, a web development agency that's dedicated to helping businesses succeed in the digital age. Our team of experienced designers, developers, and marketers work together to create customized web solutions that drive real results. From website creation and e-commerce development to search engine optimization (SEO) and social media management, we offer a comprehensive range of services designed to help you establish a strong online presence and achieve your business goals. We believe that a website should be more than just a pretty face - it should be a powerful tool that helps you connect with your audience, build your brand, and drive sales. That's why we take a holistic approach to web development, combining technical expertise with creative vision to create websites that are both beautiful and functional. Our team of experts will work closely with you to develop a customized web strategy that aligns with your business goals and objectives. We'll handle every aspect of your web project, from concept to launch, and provide ongoing maintenance and support to ensure your website continues to perform at its best. At Creative Nobody, we're passionate about helping businesses succeed online. We're committed to delivering exceptional results and exceeding our clients' expectations. Contact us today to learn more about our web development services and how we can help you achieve your business goals." Which one do you like the most? Or would you like me to make any adjustments? Also, I can suggest some additional ideas to make your company description more appealing: Emphasize your unique selling proposition (USP) and what sets you apart from other web development agencies Highlight your team's expertise and experience in web development Mention any notable clients or projects you've worked on Emphasize the importance of ongoing maintenance and support for websites Offer a free consultation or audit to potential clients
Looking for work in Pinterest Marketing
Located in Sheridan, United States
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English, Lithuanian(+1)
1-10 members
Global Ranking Solution
(0 review)
Your True Official Pal
Global Ranking Solution is a young and dynamic Digital Marketing Agency, which believes in 100% client satisfaction. Global Ranking Solution values its customers’ trust, time, and money and hence prefers quality over quantity. It tries to maintain this by consistently delivering result-oriented services with utmost passion and sincerity. The company believes in building long term relationships with its clients. Its ambition is to strive and partner with its clients and jointly attain target customer attention.
Looking for work in Pinterest Marketing
Located in Dallas, United States
From €400 for Pinterest Marketing
Works in multiple industries
Speaks English
1-10 members
Aprisity Technologies
(0 review)
Think | Execute | Innovate A GOOGLE PARTNER COMPANY
Aprisity Technologies is a Global IT Services, Digital Marketing, & Business Consulting Company dedicated to empowering businesses of all sizes with innovative and result-focused business solutions. As a leader in Digital Transformation, we bridge the gap between today's technology challenges and tomorrow's opportunities, helping our clients reimagine their potential with scalable and flexible IT solutions. Our expert team of professionals works tirelessly to design, develop, and deploy solutions that drive growth and efficiency. From custom software development and digital transformation to data analytics, cloud hosting services, and human resource outsourcing (RPO), we provide comprehensive solutions tailored to meet diverse business needs. Their key services include: Digital Transformation & Strategic Marketing We specialize in digital strategy, brand positioning, customer targeting, e-commerce strategy, digital advertising, social media marketing, lead generation, and influencer marketing. These services are designed to enhance visibility and maximize ROI through multichannel marketing strategies. Product Development & Engineering Our capabilities include custom software development, prototyping, MVP development, microservices architecture, full-stack web and application engineering, and API development and integration to create seamless and scalable solutions. Human Resources & RPO Services We offer talent acquisition, recruitment, screening, onboarding, HR consulting, performance management, training and development, and virtual assistance, ensuring businesses have the resources to grow sustainably. Graphic & Video Production From brand identity and visual design to UI/UX design, motion graphics, and animation, we bring ideas to life with compelling visuals and user experiences. Cloud & DevOps Our cloud services include cloud infrastructure, managed services, DevOps automation, optimization, SecOps solutions, cloud migration, management, and website hosting services, enabling efficiency and reliability. Data & Analytics We empower decision-making through data engineering, strategy, business intelligence, predictive analytics, machine learning, and AI solutions, driving growth and innovation. Blockchain Solutions We provide end-to-end blockchain application development, non-custodial crypto wallets, exchange platforms, NFT, and DeFi solutions, helping clients harness the potential of blockchain technology. As a trusted partner to global industry leaders and ambitious startups, Aprisity Technologies is recognized for IT excellence, digital innovation, and delivering impactful results. Our approach combines enterprise-grade solutions, business intelligence, and cloud-native applications to meet the demands of the modern business ecosystem. At Aprisity Technologies, we don't just create solutions—we transform visions into reality.
Looking for work in Pinterest Marketing
Located in Arona, United States
From €5,000 for Pinterest Marketing
Works in multiple industries
Speaks English, Chinese(+1)
51-200 members
Anas Tech Services
(0 review)
Your Business Success is Our Business
Looking for work in Pinterest Marketing
Located in Monrovia, United States
From €100 for Pinterest Marketing
Works in multiple industries
Speaks English
11-50 members
The Big Loud
(0 review)
Loud and Clear
The Big Loud (TBL) is a premier digital marketing and creative agency dedicated to empowering businesses across the Middle East and North America. Specializing in a comprehensive suite of services—including social media marketing, media buying, content creation, moderation, branding, copywriting, and website and app development—TBL crafts tailored strategies that amplify brand presence and drive measurable results. With a commitment to integrity and community upliftment, TBL collaborates with clients to deliver innovative solutions that resonate with target audiences and foster business growth.
Looking for work in Pinterest Marketing
Located in Cairo Governorate Desert, Egypt (+2)
From €40,000 for Pinterest Marketing
Works in multiple industries
Speaks English, Arabic(+2)
11-50 members
Webtroniq Solutions
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Located in Sussex County, United States (+1)
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English, Hindi
51-200 members
Tech Spada
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From €500 for Pinterest Marketing
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11-50 members
Juno Digital Development
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Juno Digital Development is a leading provider of web development and digital marketing services to a wide variety of companies from Fortune 500 companies to start-ups. We are experts in bringing the highest ROI traffic to our clients' websites. We are experts in SEO. We can manage your PPC/Ad Buy marketing to increase from 200-800% the ROAS of your marketing budget. We are also expert developers and have expertise in HTML, CSS, JavaScript, PHP, Java, Ruby on Rails, Magento, WordPress, and Drupal.
Looking for work in Pinterest Marketing
Located in Westchase, United States
From €1,000 for Pinterest Marketing
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Speaks English
1-10 members
Hunter Digital
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Looking for work in Pinterest Marketing
Located in New York, United States
From €1,000 for Pinterest Marketing
Works in multiple industries
Speaks English
1-10 members
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1-10 members

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Customer reviews about Pinterest Marketing Agencies in the United States

CEOHome Decor | United States

Choosing this agency for our Pinterest marketing needs was the best decision we could have made. Their creative team worked closely with us to increase our engagement rates and helped us understand the importance of visual storytelling in our industry. Thanks to their strategies, we've seen a remarkable improvement in our online visibility and sales.

Brand ManagerFashion | United States

I was impressed with the depth of analysis provided by the Pinterest Marketing Consultant from this agency. They executed a detailed market analysis that identified new growth opportunities for our brand. Their tailored content approach has not only increased our following but also dramatically improved our lead generation.

VP MarketingRetail | United States

Working with this Pinterest Marketing Agency truly transformed our approach to visual marketing. Their strategies for crafting engaging pin boards increased our traffic by over 200% in just three months. The team's expertise in U.S. market trends and their ability to synchronize our content across multiple platforms was exceptional!

Insights from a U.S. Expert: Mastering Pinterest Marketing

Why Choose Pinterest Marketing?

Pinterest, increasingly recognized for its substantial influence on consumer behavior, offers a unique platform where visual appeal leads to direct action. With over 450 million active users worldwide, businesses tap into Pinterest to boost visibility, engage with target demographics, and drive traffic to their sites, making Pinterest a must-utilize tool in any marketer’s arsenal.

Accolades and Clients

Recognized Excellence in Pinterest Marketing

In the U.S., Pinterest marketing agencies have demonstrated their prowess by securing various industry awards. These accolades underscore their ability to craft visual narratives that not only captivate but convert. Whether it’s through innovative pin designs or strategic ad placements, these agencies know how to optimize content for maximum engagement and reach.

Notable Client Collaborations

U.S.-based Pinterest marketing agencies have a noteworthy track record of working with diverse clientele ranging from startups in the e-commerce realm to established brands in home decor and DIY sectors. Their expertise in crafting tailored Pinterest strategies allows businesses to enhance their digital footprint effectively.

Budgeting for Pinterest Marketing Success

Investing in a Pinterest marketing agency can vary depending on several factors including campaign scope, ad spend, and desired outcomes. For newcomers to Pinterest marketing:

Small Businesses: Starting with a modest budget, small businesses can expect initial costs for setup and basic pin creation to range from $1,000 to $5,000. This investment can kickstart your presence and grow your audience organically over time.
Mid-sized to Larger Enterprises: With a focus on extensive engagement and conversion strategies, these companies might look at budgets ranging from $10,000 to over $50,000, especially when integrating influencer collaborations and advanced analytics.

Setting a clear budget and understanding your brand's goals are critical first steps in Pinterest marketing. It ensures that the selected agency can align their efforts with your business needs for optimal results.

Choosing the Right U.S. Pinterest Marketing Expert

Given the competitive and ever-evolving nature of social media marketing, working with a proven expert in Pinterest marketing can make the difference. From crafting compelling visuals to analyzing pin performance, these specialists enhance your brand’s visibility and audience engagement in unparalleled ways. As a local expert from Sortlist in the United States, I invite you to explore the potential of Pinterest with a partnership shaped by expertise and driven by success.

Written by Karim Saadoune Sortlist Expert in the United StatesLast updated on the 22-03-2025

Latest Projects Submitted to Pinterest Marketing Consultants in the United States

Holiday Campaign for Toy Brand on PinterestMajor toy manufacturer> $30,000 | 10-2024A leading toy company is looking for advanced Pinterest marketing strategies for their Q4 holiday campaign. The project involves creating gift-guided pinboards and targeted ad placements to maximize reach and conversions during the holiday season.

Organic Crafts E-commerce Pinterest BoostOrganic craft supplies e-commerce site$3,000 - $10,000 | 10-2024Seeking a Pinterest expert to help an e-commerce site specializing in organic craft materials improve their organic and paid pin performance. The goal is enhanced engagement and increased traffic to the website, focusing on sustainability.

Revamping Pinterest presence for a fashion startupEmerging fashion brand$10,000 - $20,000 | 10-2024A fast-growing startup in the fashion industry aiming to expand their digital footprint through a comprehensive Pinterest strategy, including content creation and ad campaigns. Seeking a Pinterest specialist with proven success in similar sectors.

Pinterest Strategy Overhaul for Wedding PlannersHigh-end wedding planners$8,000 - $20,000 | 10-2024A luxury wedding planning service needs a professional agency to revise and execute a new Pinterest strategy aimed at brides-to-be. The project includes pin design, creative strategy, and tracking engagement rates to boost consultations.

Pinterest Marketing for New Kitchenware LineHome goods retailer$5,000 - $15,000 | 10-2024A well-established retailer in the home goods sector looking to launch a new line of kitchen products seeks Pinterest marketing expertise to increase brand awareness and drive sales online through engaging pinboards and shopping ads.

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Frequently Asked Questions.

Pinterest is a visual discovery platform that's incredibly popular in the United States, with over 86 million active users as of 2023. Understanding the types of content that resonate with US audiences is crucial for successful Pinterest marketing. Here are the top-performing content types and the reasons behind their success:

Vertical Pins: Pins with a 2:3 aspect ratio (600x900 pixels) perform best as they're optimized for mobile viewing, which accounts for 85% of Pinterest usage in the US.
Rich Pins: These automatically sync information from your website and perform better because they provide more context. For US businesses, product, recipe, and article Rich Pins are particularly effective.
Video Pins: Short-form video content (15 seconds to 1 minute) is increasingly popular, with Pinterest reporting a 240% year-over-year increase in video uploads. US users engage more with how-to videos, product demonstrations, and lifestyle content.
Infographics: These perform well because they provide value through easily digestible information. US pinners often save and share infographics related to health, finance, and DIY topics.
Seasonal and Trending Content: Pins that align with current US holidays, events, or trends see higher engagement. For example, Fourth of July recipes or Black Friday shopping guides.

Why these content types perform well:

Visual Appeal: Pinterest is inherently visual, and US users are drawn to high-quality, aesthetically pleasing images and videos.
Inspirational Value: Content that inspires action or provides ideas (e.g., DIY projects, recipes, fashion looks) performs well because 98% of US Pinners report trying new things they find on the platform.
Practical Information: US users often turn to Pinterest for problem-solving content. Pins that offer clear, actionable advice or step-by-step instructions tend to perform better.
Mobile Optimization: With the majority of US Pinterest users accessing the platform via mobile devices, content optimized for mobile viewing naturally performs better.
SEO-Friendly: Pinterest functions as a visual search engine. Content with relevant keywords in titles, descriptions, and text overlay performs better in search results.

To maximize performance on Pinterest for US audiences, focus on creating visually striking, mobile-optimized content that provides clear value, whether through inspiration, information, or practical advice. Align your content with current trends and seasons, and always optimize for Pinterest's search functionality to increase visibility and engagement.

Pinterest boards offer a unique canvas for US brands to tell their stories and engage customers in creative ways. Here are some innovative approaches to leverage Pinterest for brand storytelling and customer engagement:

Create themed storytelling boards: Develop boards that narrate your brand's journey, values, or behind-the-scenes processes. For example, a sustainable fashion brand could create a board showcasing its eco-friendly manufacturing process from start to finish.
Collaborate with influencers: Partner with US-based Pinterest influencers to co-create boards that align with your brand message. This approach can significantly expand your reach and add authenticity to your storytelling.
Showcase user-generated content: Create boards featuring customer photos, reviews, or testimonials. This not only engages your existing customers but also builds trust with potential ones. According to Stackla, 79% of people say user-generated content highly impacts their purchasing decisions.
Implement interactive quizzes: Use a series of pins to create a quiz that guides users to personalized product recommendations, enhancing engagement and providing value to your audience.
Develop seasonal or trending boards: Align your brand story with current US events, holidays, or trends. For instance, create boards for Black Friday deals, Fourth of July celebrations, or popular TV show themes that resonate with your target audience.
Create 'Before and After' boards: Showcase transformations related to your products or services. This is particularly effective for home decor, beauty, fitness, or DIY brands.
Utilize video pins: Incorporate short, engaging videos into your boards to bring your brand story to life. According to Pinterest, video pins have a 2.7x higher conversion rate than static pins.
Develop 'How-To' boards: Create educational content that demonstrates how to use your products or services. This adds value for customers and positions your brand as an industry expert.
Implement augmented reality (AR) pins: If applicable to your product line, use Pinterest's AR try-on feature to allow customers to virtually experience your products, enhancing engagement and reducing purchase hesitation.
Create localized content boards: Develop boards that cater to different regions within the US, showcasing how your brand fits into local cultures and lifestyles.

Remember, the key to successful Pinterest marketing is consistency and authenticity. Regularly update your boards with fresh, high-quality content that truly represents your brand's voice and values. By implementing these innovative strategies, US brands can create compelling narratives that resonate with their target audience and drive meaningful engagement on Pinterest.

Strategy	Engagement Potential	Implementation Difficulty
Themed Storytelling Boards	High	Medium
Influencer Collaborations	Very High	Medium-High
User-Generated Content	High	Low-Medium
Interactive Quizzes	Very High	High
Seasonal/Trending Boards	High	Low

By leveraging these innovative approaches, brands can create a more immersive and interactive experience for their audience on Pinterest, fostering stronger connections and driving customer engagement.

Businesses in the United States can significantly boost their e-commerce sales by strategically leveraging Pinterest's shopping features. As a platform with high purchase intent, Pinterest offers unique opportunities for brands to showcase products and convert browsers into buyers. Here are some effective strategies:

1. Optimize Product Pins

Use high-quality, visually appealing images that showcase your products in use or in context.
Write detailed, keyword-rich descriptions to improve searchability and provide valuable information to potential customers.
Ensure accurate pricing and availability information is linked to your product pins.

2. Implement Rich Pins

Rich Pins automatically sync information from your website to your pins, providing real-time pricing, availability, and product details. This feature enhances the user experience and can lead to higher conversion rates.

3. Utilize Shopping Lists

Encourage users to save your product pins to their shopping lists. This feature allows users to easily access and purchase saved items, increasing the likelihood of conversion.

4. Create Shoppable Boards

Curate themed boards that showcase your products in lifestyle contexts. This helps users envision how your products fit into their lives and can drive more engagement and sales.

5. Leverage Pinterest Catalogs

Upload your entire product catalog to Pinterest, making it easier for users to discover and purchase your full range of offerings directly through the platform.

6. Use Pinterest Tag

Implement Pinterest Tag on your website to track conversions, retarget visitors, and create lookalike audiences for more effective advertising.

7. Run Shopping Ads

Utilize Pinterest's advertising options, such as Shopping Ads, to promote your products to a targeted audience. These ads appear in users' home feeds and search results, increasing visibility and driving traffic to your e-commerce site.

8. Implement Video Pins

Create short, engaging video content that showcases your products in action. Video pins can be particularly effective for demonstrating product features and uses.

9. Offer Exclusive Deals

Create pins that highlight special offers or discounts exclusive to Pinterest users. This can incentivize purchases and create a sense of urgency.

10. Engage with Seasonal Trends

Align your product pins and boards with seasonal trends and holidays popular in the United States. Pinterest users often start planning for events months in advance, so timing your content accordingly can drive significant sales.

Pinterest Shopping Feature	Benefit for E-commerce
Product Pins	Direct link to purchase, improved visibility in search
Rich Pins	Real-time information sync, enhanced user trust
Shopping Lists	Easier path to purchase for saved items
Catalogs	Comprehensive product showcase, streamlined shopping experience
Shopping Ads	Targeted promotion, increased reach to potential customers

By implementing these strategies, businesses in the United States can effectively leverage Pinterest's shopping features to drive e-commerce sales. Remember to consistently analyze your Pinterest analytics to refine your approach and maximize your return on investment. As the platform continues to evolve its shopping capabilities, staying updated with the latest features and best practices will be crucial for maintaining a competitive edge in the U.S. e-commerce market.