The 10 Best Outdoor Advertising Companies in Cape Town - 2024 Reviews
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Top Outdoor Advertising Companies in Cape Town

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Outdoor AdvertisingSouth AfricaCape Town
8 providers

All Outdoor Advertising Agencies in Cape Town

  • Brandright

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    5
    (11 reviews)

    Imagine marketing that actually works

    Welcome to Brandright. Since 2016 we’ve unlocked over 160 brands, of which 94% experienced a dramatic turnaround in their overall marketing activity and ROI within the first year alone. Brandright (formally Watson Ferguson Marketing Consultancy) was founded to launch and refine businesses through a collection of tried and tested marketing services, purpose-built for established SME’s, funded start-ups, mid-sized corporates, and specialist niche companies. Our replete product suite gives you everything you need but with greater value for money and quicker turnaround times when compared to competitors. Brandright comprises a passionate team of marketers and creatives, each person with deep specialised knowledge and expertise. Having worked at several big advertising agencies servicing many global blue-chip brands, our team has all the gained experience to push your brand forward. We’re immensely proud of the work we’ve developed for all our clients. We’ve conceptualized and launched new brands and we’ve helped others redefine themselves. We’ve run bold above-the-line campaigns, hard-working in-store campaigns and performance driven digital campaigns. Take a look at what we’ve done for others and envisage what we can do for you. Taking companies from good to great is what we do because we love to see our clients thrive. Our ambition is to create positive change that delivers real results for brands we’re invested in. If you win, we win. Why not get in touch so we can discuss your specific marketing challenges and ambitions? Just imagine the possibilities if Brandright could get your brand right too.
    3 works in Outdoor Advertising
    Located in Cape Town, South Africa
    From €1,000 for Outdoor Advertising
    Worked in Banking & Financials (+11)
    Speaks English
    11-50 members

  • MADE Agency

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    (0 review)
    Full service integrated agency geared to help businesses reach digitally savvy, socially driven consumers who have become hard to engage through traditional advertising thinking. 
    Looking for work in Outdoor Advertising
    Located in Cape Town, South Africa
    From €10,000 for Outdoor Advertising
    Worked in Sports (+1)
    Speaks English
    11-50 members

  • M&C Saatchi Abel

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    (0 review)
    We are a federation of entrepreneurs who like and believe in one another. We gravitate around a single rallying call: to grow our client’s business through powerful ideas. Their trust is our most important asset. Our colours are specifically Black and White. It’s how we are. Clear, unambiguous, honest and measurable. We respect and live transformation. We respect and trust each other. We fight hard for great work. We despise politics and strongly advocate leaving egos at the door.
    Looking for work in Outdoor Advertising
    Located in Cape Town, South Africa
    From €1,000 for Outdoor Advertising
    Worked in Automotive (+5)
    Speaks English, Afrikaans
    1-10 members

  • Etsy

    (0 review)

    Keep Commerce Human

    Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. Etsy Inc. employees – whether a team member of Etsy, Reverb, Depop, or Elo7 – tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. Founded in 2005, Etsy is headquartered in Brooklyn, NY with additional offices in Dublin and Mexico City. As of March 31, 2023, our marketplaces connect 7.9 million active sellers – 80% of whom are women – and 95.5 million active buyers in nearly every country in the world. In 2022, we facilitated over $13 billion in transactions, created nearly 3.4 million jobs, and generated ~$3.6 billion in income to U.S. households.
    Looking for work in Outdoor Advertising
    Located in Cape Town, South Africa (+1)
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Liquorice

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    (0 review)

    Digital innovation for brands.

    Liquorice is one of Africa's leading digital marketing agencies specialising in a range of services from web, mobile, social media, CRM, content creation and search engine marketing.
    Looking for work in Outdoor Advertising
    Located in Cape Town, South Africa
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • Butterfly Creative Concepts

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    (0 review)

    Adapt. Move Forward. Thrive.

    Top awarded
    Butterfly Creative Concepts is a marketing agency with offices in Cape Town and Mossel Bay, headquartered in Mossel Bay, and servicing clients all over South Africa and beyond. “CHANGE ISN’T JUST ONE THING, JUST ONE TIME, JUST ONE BIG REVELATION. CHANGE OCCURS IN STAGES, AND PHASES, WHICH EACH ADD DEPTH, COLOUR, CHARACTER, AND CREATE A MULTI DIMENSIONAL, MULTI-FACETED BRAND” Our passion is to come up with creative ideas which we turn into meaningful marketing messages that will transform your brand or business and help it grow. Our Vision is to transform your brand or business into a name people know, trust and can relate to. They should feel the same each time they interact with you. Our focus is to make sure our clients’ needs are met with creative, innovative solutions that will drive brand awareness and offer return on investment. And our aim is to provide excellent service, every step of the way, from the first interaction we have, to the final ‘product’ we deliver.
    Looking for work in Outdoor Advertising
    Located in Mossel Bay, South Africa
    From €250 for Outdoor Advertising
    Works in multiple industries
    Speaks English, Afrikaans
    1-10 members

  • Globecreative

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    (0 review)

    Empowering Purpose, Pioneering Compounded Brand Growth: Your New Future Starts Here.

    YOUR GROWTH PARTNER FOR CORPORATE SUCCESS: Seamless Global Solutions: Skip the excess. Embrace efficiency. With Globecreative, experience a global reach without the sprawling offices or high overheads. Serving clients everywhere, we offer 24/7 service, eliminating lengthy boardroom sessions with swift online briefings, project management, presentations, and proofing. Purpose-Driven Brand Strategies: With Globecreative at your side, unlock the power of a brand rooted in purpose and distinction. In a rapidly evolving market, we champion the courage to stand apart, and the vision to lead so others may follow. It's time to transcend fleeting trends and hollow trademarks. Crafting Tomorrow's Brands Today: Future-forward brands resonate, connect, and create lasting impressions. They weave impactful narratives and create meaningful interactions at every juncture. Let Globecreative guide your brand to forge emotional bonds and drive positive change in the lives of your audience.
    4 works in Outdoor Advertising
    Located in Johannesburg, South Africa
    Budget on request
    Worked in Retail (+8)
    Speaks English, Afrikaans
    1-10 members

  • WEB ARTIST® - Digital Marketing Agency

    (0 review)

    Your Partner In Digital Marketing

    WEB ARTIST® - Digital Marketing Agency WEB ARTIST® takes pride in having worked with and advised many Business Start-Ups, Entrepreneurs, and Established Businesses Globally on their Strategic Marketing Initiatives. We welcome the opportunity to offer your Business the chance to build a successful Marketing Strategy to better dominate your Market Segment quickly and effectively. Sometimes taking a Birds-eye view on your Brand and getting a Third-party opinion is hard to do, but effective. Once you've established how your Company is perceived out there in the great void of Competitive Brands, Adverse Cultures, Beliefs, and Ideologies setting your Marketing Objectives to move forward should yield a positive outcome. Any Brand is ideally a promise, committing to offer a Product or Service where the Consumer ultimately benefits. By committing to Service Excellence and Product Quality, nicely wrapped with consistent Brand Communication, your Brand will establish the foundation of Consumer loyalty and strengthen your Corporate Identity in the midst of your Target Audience, to ultimately drive Revenue successfully to your Business. Our team of highly experienced Brand Advisors will take the time to sit down with you and your Team to understand both your target audience and the Brand we need to promote, and together we work out how to best take your product or service to your market, effectively. Take that leap into the unknown and move forward to that next daring Business Adventure with a Company that has the expertise and your best interests at heart. #WEBARTIST #MARKETING #WEBDESIGN #MARKETLEADER #BUILDYOURBRAND #DIGITALMARKETINGAGENCY
    Looking for work in Outdoor Advertising
    Unknown location
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members

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Garden Day SA & UK

Garden Day SA & UK

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Frequently Asked Questions.

Cape Town's outdoor advertising landscape is evolving rapidly, embracing innovative techniques to create more interactive and engaging experiences for passersby. Here are some cutting-edge approaches being used in the Mother City:

  1. Augmented Reality (AR) Integration: Many outdoor ads in Cape Town now feature QR codes or AR markers that, when scanned with a smartphone, bring static billboards to life. For example, an ad for Table Mountain might allow users to experience a virtual cable car ride.
  2. Interactive Digital Screens: Touch-sensitive digital billboards are appearing in high-traffic areas like the V&A Waterfront. These allow pedestrians to interact with the ad, perhaps playing a game or customizing a product in real-time.
  3. Motion Sensors and Reactive Displays: Some billboards in busy areas like Long Street use motion sensors to detect passersby, changing content or lighting up as people approach, creating a surprise element that captures attention.
  4. Social Media Integration: Outdoor ads often encourage real-time social media interaction. For instance, a campaign might display live tweets or Instagram posts using a specific hashtag on digital billboards around the city.
  5. Environmental Interaction: Cape Town's unique climate is being leveraged for creative ads. For example, some billboards change their message based on the weather, like promoting sunscreen on hot days or umbrellas when it's raining.
  6. Gamification: Some outdoor campaigns in areas like the Cape Town Station incorporate game elements, allowing passersby to play on their phones and see results displayed on the big screen.
  7. 3D and Holographic Displays: Although still emerging, 3D billboards and holographic displays are starting to appear in premium locations like the Cape Town International Airport, creating eye-catching, futuristic ad experiences.

These interactive techniques are particularly effective in Cape Town due to the city's tech-savvy population and its status as a tourist hub. By creating memorable, shareable experiences, these ads not only engage the immediate audience but also have the potential to go viral on social media, extending their reach far beyond the physical location.

However, it's important to note that while these techniques are exciting, they should be used judiciously. The most successful outdoor advertising campaigns in Cape Town still rely on strong, relevant messaging that resonates with the local audience, whether it's addressing local issues, celebrating the city's culture, or tapping into the vibrant spirit of Capetonians.

Cape Town, known for its stunning natural beauty and commitment to sustainability, is seeing a significant shift towards eco-friendly outdoor advertising practices. Outdoor advertising companies in the Mother City are increasingly adopting innovative materials and technologies to create more sustainable advertisements. Here are some of the cutting-edge approaches being used:

  1. Recycled and Biodegradable Materials:
    • Many billboards and posters are now printed on recycled paper or biodegradable materials.
    • Some companies are experimenting with biodegradable plastics made from plant-based sources for banner advertisements.
  2. Solar-Powered Digital Displays:
    • Digital billboards and bus shelter displays are being equipped with solar panels to reduce energy consumption.
    • These displays often use energy-efficient LED technology, further reducing their carbon footprint.
  3. Green Ink Technologies:
    • Water-based and vegetable-based inks are replacing traditional petroleum-based inks.
    • UV-cured inks, which require less energy to dry and produce fewer volatile organic compounds (VOCs), are gaining popularity.
  4. Living Billboards:
    • Some innovative campaigns in Cape Town have featured 'living billboards' made with real plants or moss, which not only create a unique visual impact but also help purify the air.
  5. Smart Lighting Systems:
    • Outdoor advertisements are being fitted with motion sensors and smart lighting systems that adjust brightness based on ambient light conditions, saving energy during daylight hours.
  6. Augmented Reality (AR) Integration:
    • By incorporating AR elements into outdoor ads, companies can create interactive experiences without the need for additional physical materials.
  7. Upcycled Materials:
    • Some creative agencies in Cape Town are repurposing waste materials like plastic bottles or discarded fabrics to create unique outdoor installations.

These innovations are not only reducing the environmental impact of outdoor advertising but are also often creating more engaging and memorable campaigns. For instance, a recent study by the Outdoor Advertising Association of South Africa (OAASA) found that eco-friendly advertisements in Cape Town received 22% more positive engagement from viewers compared to traditional formats.

It's worth noting that the City of Cape Town has been supportive of these sustainable initiatives, often offering incentives for companies that adopt green advertising practices. This aligns with the city's broader sustainability goals and its reputation as an eco-conscious destination.

As technology continues to evolve and environmental concerns remain at the forefront, we can expect to see even more innovative and sustainable outdoor advertising solutions in Cape Town in the coming years. Advertisers and agencies that embrace these green technologies are likely to benefit from improved brand perception and increased audience engagement.

Outdoor advertising agencies in Cape Town must be adept at adapting their strategies to the unique seasonal and weather patterns of the Mother City. Here's how they typically adjust their approaches:

1. Seasonal Considerations:
  • Summer (December-February): Agencies focus on beach and outdoor lifestyle-related advertisements, targeting tourists and locals enjoying the warm weather. They might use UV-reactive inks or materials that become more vibrant in sunlight.
  • Winter (June-August): Campaigns shift towards indoor activities, comfort products, and winter tourism. Weatherproof materials are crucial during the rainy season.
  • Spring (September-November): Advertising often highlights local events like the Cape Town Flower Show, using vibrant colors to match the blooming scenery.
  • Autumn (March-May): Campaigns may focus on the wine harvest season and outdoor activities in the cooler weather.
2. Weather-Specific Adaptations:
  • Wind Resistance: Cape Town is known for its strong winds, particularly the 'Cape Doctor'. Agencies use sturdy materials and secure mounting techniques to ensure billboards and banners can withstand these conditions.
  • Rain Protection: During the wet winter months, agencies employ water-resistant materials and may incorporate creative elements that only appear or change when wet.
  • Sun Exposure: UV-resistant inks and materials are used to prevent fading in the intense summer sun.
3. Technological Adaptations:

Smart billboards are increasingly being used in Cape Town, allowing for real-time content changes based on weather conditions. For example:

  • Displaying sunscreen ads on particularly sunny days
  • Promoting indoor activities or restaurants during rainy weather
  • Adjusting brightness levels based on ambient light conditions
4. Location-Based Strategies:

Agencies consider micro-climates within Cape Town when planning campaigns:

  • Coastal areas: Focus on wind and salt-spray resistant materials
  • City Bowl: Adjust for the 'heat island' effect in summer
  • Table Mountain area: Account for sudden weather changes and fog
5. Event-Driven Campaigns:

Agencies align their strategies with seasonal events, such as:

  • Cape Town Cycle Tour (March): Outdoor ads targeting fitness enthusiasts
  • Kirstenbosch Summer Sunset Concerts (November-April): Music and lifestyle-related outdoor advertising
  • Cape Town International Jazz Festival (March/April): Cultural and entertainment-focused campaigns

By adapting to Cape Town's unique seasonal and weather patterns, outdoor advertising agencies ensure their campaigns remain effective, relevant, and engaging throughout the year. This approach not only maximizes the impact of advertisements but also demonstrates a deep understanding of the local environment and consumer behavior.