SOW COMMUNICATIONS, Lusaka | Sortlist
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SOW COMMUNICATIONS

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Lusaka, Zambia
B2B and B2C Client Agency, specializing in marketing, online advertising and communications.
We are, primarily, a digital marketing agency and school of digital marketing based in Lusaka. We are experts at developing online identities for brands, services, and products. We provide digitally and sales driven, integrated, locally relevant brand positioning online. Using all forms of digital media such as websites, blogs, social media and email marketing platforms, we promote our clients as successful and exciting industry leaders in their target market. We are a fully integrated marketing agency. From start to finish – Give us your idea and we will put in into action with all and every tool available in our arsenal. We hire only the best in their field. With us, you will benefit from the most professional and talented team of consultants for all your projects. Design and structure integrated marketing campaigns (offline and online) Design and produce all digital assets (websites, blogs, newsletters, logos, images) Use above-the-line marketing channels where relevant (radio, television, print, outdoor and digital) Manage and produce radio campaigns Conduct crowdfunding campaigns Create advert content & communications materials, including graphic design Elaborate and manage campaigns for social media, email, SMS Create WET campaigns, activations, promotions, and giveaway campaigns Conduct market research, public relations, and presentations Provide web analytics and reports Communications – NGO’s, Private, Business & Corporate General Communications Services: -Conception of company or organization communications strategies -Search for donor funding, fund raising, organization of funding raising events and crowdfunding -Research, drafting of documents and editing -Creation of company profiles -Writing for the web- drafting, editing, and compilation of information content for websites -Setting up of Knowledge and Information Management Systems -Project Management -Capacity building and recruitment of consultants -Marketing strategies -Market research Private, business, corporate and NGO’S We offer the following: Research* To plan communication programs, carry out research into the attitudes and perceptions of the target audience. Commission surveys or contact members of the target audience to discuss their views. Monitor forums, social media sites, product review sites and the press to assess attitudes about the company and its competitors. Advice* Review the research, taking into account both positive and negative attitudes toward the company. Prepare reports for the management team and other marketing professionals with recommendations on building a more positive attitude. Set up media interviews with senior executives or encourage executives to comment on issues in the press. Prepare presentations and papers for executives who are speaking at conferences. Press Relations, Crisis communication* Provide the media with information about the company and its products. Prepare news releases when the company launches products or upgrades existing ones. Issue a release if the company wins a significant contract or improves its market position. Write news releases about company changes, such as the appointment of senior executives, the latest financial results, a major capital investment program or a significant event such as a merger or acquisition. Arrange news conferences to make important announcements and deal with inquiries from the media. If the company appoints a public relations consultancy to handle media relations, the SOW communications team meets with consultancy executives and briefs them on developments. Publications, Media * Writing marketing communications material, plan content and write copy for publications such as product brochures, sales leaflets, corporate brochures, annual reports for shareholders, newsletters and customer magazines. Write case studies and product guides for the sales force. Write content for website pages and scripts for presentations and videos. Gather information, work closely with colleagues such as product and marketing managers, designers and website managers. Confer with any external marketing agencies that the company appoints. Social Media* CRM NGOs are supposedly believed to be well-placed to succeed in the social media world. NGOs are working day in and out for the good of the world, they have so many stories to be shared. When people come across their work, they get inspired, and at times these people also join or support NGOs’ causes. Their activities are of great interest to a large number of people and they invoke considerable interest and commitment among their followers. Despite the appeal of their messages, why is it so difficult for most of the NGOs to reach out to a prospective audience? The answer could be any of the following challenges faced by the NGOs: Staff shortage and…..  Lack of Time  Budget restraints  Lack of training on new digital strategies and tactics  Producing new engaging content  Producing Enough Content  Producing a Variety of Content  Inability to Measure Content Effectiveness  Lack of Integration across Marketing  Proving ROI internally  Inability to Collect Information from SMEs NGO – DIGITAL BRIDGING A digital strategy provides NGOs’ campaigns and projects with guidance and insight to ensure that all of their work is aligned with the overall goals of the organization. They benefit from focused campaigns and tactics that achieve measurable results. The danger of not creating a comprehensive digital strategy is that NGOs will end up focusing simply on a myriad of tactics that are not directly aligned with the organizational goals. While there are a wide variety of goals which can be achieved using a good digital strategy, some most common goals might include:  Increase donations and the cost per acquisition of each donor  Increase membership and member retention  Increase awareness and positive sentiment of an issue  Increase volunteers and corporate and individual partners/sponsors  Increase legislative activity around an issue
5 mensen in hun team
Spreekt Engels, Frans
Werkt op afstand over de hele wereld
Sortlist lid sinds 2017
Opgericht in 2013
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Diensten

14 diensten aangeboden door SOW COMMUNICATIONS

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  • Beschrijving
    We are, primarily, a digital marketing agency and school of digital marketing based in Lusaka. We are experts at developing online identities for brands, services, and products. We provide digitally and sales driven, integrated, locally relevant brand positioning online. Using all forms of digital media such as websites, blogs, social media and email marketing platforms, we promote our clients as successful and exciting industry leaders in their target market.
    Skills in Digital Strategy (6)
    Social Media StrategyIntegrated StrategySearch MarketingDigital StrategyE-business StrategyCRM Consulting

    Meer informatie over Digital Strategy


  • Beschrijving
    We are a fully integrated marketing agency. From start to finish – Give us your idea and we will put in into action with all and every tool available in our arsenal. We hire only the best in their field. With us, you will benefit from the most professional and talented team of consultants for all your projects.

    Design and structure integrated marketing campaigns (offline and online)
    Design and produce all digital assets (websites, blogs, newsletters, logos, images)
    Use above-the-line marketing channels where relevant (radio, television, print, outdoor and digital)
    Manage and produce radio campaigns
    Conduct crowdfunding campaigns
    Create advert content & communications materials, including graphic design
    Elaborate and manage campaigns for social media, email, SMS
    Create WET campaigns, activations, promotions, and giveaway campaigns
    Conduct market research, public relations, and presentations
    Provide web analytics and reports
    Skills in Online Advertising (19)
    Google AdsSEMSEOGoogle AdWordsSearch AdvertisingDisplay AdvertisingSocial AdvertisingSocial Network AdvertisingFacebook MarketingTargeted Email Marketing+9

    Meer informatie over Online Advertising


  • Beschrijving
    We are a fully integrated marketing agency. From start to finish – Give us your idea and we will put in into action with all and every tool available in our arsenal. We hire only the best in their field. With us, you will benefit from the most professional and talented team of consultants for all your projects.

    Design and structure integrated marketing campaigns (offline and online)
    Design and produce all digital assets (websites, blogs, newsletters, logos, images)
    Use above-the-line marketing channels where relevant (radio, television, print, outdoor and digital)
    Manage and produce radio campaigns
    Conduct crowdfunding campaigns
    Create advert content & communications materials, including graphic design
    Elaborate and manage campaigns for social media, email, SMS
    Create WET campaigns, activations, promotions, and giveaway campaigns
    Conduct market research, public relations, and presentations
    Provide web analytics and reports
    Skills in Branding & Positionering (2)
    Above The Line Advertising - All MediaBrand Positioning

    Meer informatie over Branding & Positionering


  • Beschrijving
    Website development; management
    Developing UX/UI; Managing digital assets
    Email marketing/Analytics
    Search engine optimization
    Social media promotions and dissemination
    Creative writing/Copywriting/Editing/Content optimization
    Online Press releases/Newsletters/Articles
    Copy writing and blogging for the web (internal or external sites)
    Online Communication Strategies
    Online Communication Campaigns
    Online Multimedia Presentations
    Online Newsletters/Company Profile/Brochures
    Online reputation management (ORM)
    Skills in Ontwerp (14)
    social advertisingAdvertisingBrochureStationery Designdesignbrandingcommercial advertisingsocial media campaignSite Internet MultilingueSite Vitrine+4

    Meer informatie over Ontwerp


  • Beschrijving
    Online advertising as the cornerstone of brand visibility and client acquisition.
    Skills in Reclame (2)
    Digital advertisingDisplay Advertising

    Meer informatie over Reclame


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Social media (1)
    Facebook Marketing

    Meer informatie over Social media


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in SEO (1)
    Marketing Strategie

    Meer informatie over SEO


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Public Relations (PR) (1)
    Crisis Communication

    Meer informatie over Public Relations (PR)


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Copywriting (1)
    Project Management

    Meer informatie over Copywriting


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Website Creatie (1)
    Website Redesign

    Meer informatie over Website Creatie

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Team

5 leden in SOW COMMUNICATIONS's team

SOW COMMUNICATIONS cover
VerhaalOur core team comprises of a UX/UI designer, a graphic designer, a communication officer and a brand strategist. Additionally, we call on our extensive network of Zambian and international professionals for the following services: Web Design IT and Network CRM experts SEO consultants Translators & Interpreters
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http://www.sowcommunications.com

  • HoofdkantoorLusaka, Zambia