Optima Design
Wij bouwen merken waar mensen in geloven.
Wij bouwen merken waar mensen in geloven. Sinds 1995 werkt Optima samen met organisaties om merken te creëren die vertrouwen wekken, geloofwaardigheid opbouwen en meetbare groei realiseren. Gevestigd in de historische stad Lincoln, werken we samen met bedrijven in het Verenigd Koninkrijk en over de hele wereld, waarbij we merkstrategie, grafisch ontwerp, websiteontwerp en -ontwikkeling, SEO en digitale marketing onder één dak samenbrengen. Elke organisatie is anders, daarom begint elk project met luisteren. We nemen de tijd om uw ambities, uw publiek en de uitdagingen waarmee u wordt geconfronteerd te begrijpen, voordat we oplossingen ontwikkelen die gericht zijn op uw doelen, niet op aannames. Door strategisch denken, creativiteit en technische expertise te combineren, creëren we verbonden merkervaringen die de reputatie versterken, het publiek betrekken en duurzame resultaten opleveren. In de afgelopen drie decennia hebben we samengewerkt met ambitieuze lokale bedrijven, nationale organisaties, liefdadigheidsinstellingen, internationale NGO's en overheidsinstanties, en hebben we langdurige partnerschappen opgebouwd op basis van vertrouwen, samenwerking en meetbaar succes. Of we nu een nieuw merk creëren, een goed presterende website ontwikkelen, de zichtbaarheid in zoekmachines verbeteren of geïntegreerde marketingcampagnes leveren, alles wat we doen wordt gedreven door één simpele overtuiging: goed werk begint met het begrijpen van uw organisatie en eindigt met resultaten die een echt verschil maken. 28 mensen in hun team
Spreekt Engels
12 projecten in hun portfolioWerkt op afstand over de hele wereld
Sortlist lid sinds 2022
Opgericht in 1995
6 awards gewonnenNog geen reviewsWees de eerste om er een te schrijven
Diensten
27 diensten aangeboden door Optima Design
Beschrijving A strong brand is more than a logo. It's how people recognise you, understand what you stand for and decide whether they trust you. The strongest brands are built on clarity, consistency and a clear sense of purpose, creating meaningful connections that last. At Optima, we help organisations define what makes them different and how they should be positioned in the minds of their audience. Whether you're creating a new brand, evolving an established one or repositioning your organisation for the future, we develop the strategy, messaging and visual identity that provide a strong foundation for growth. Every organisation has its own story, ambitions and challenges. We take the time to understand what drives your business before creating a brand that feels authentic, communicates with confidence and works consistently across every touchpoint. The result is a brand that's distinctive, memorable and built to be believed in.Projecten in Branding & Positionering (6) Klanten in Branding & Positionering (4) University of LincolnOnderwijs | regionalAmberley Labels LtdWijn & Sterke Dranken | nationalLincolnshire County CouncilOverheid | regionalBatemans BreweryDranken | national
Meer informatie over Branding & PositioneringBeschrijving Your visual identity is more than a logo. It's how your organisation is recognised, remembered and understood across every interaction. A strong graphic identity creates consistency, builds trust and gives people confidence in your brand, wherever they encounter it. At Optima, we create distinctive visual identities that reflect who you are and what you stand for. From logos, colour palettes and typography to imagery, iconography and brand guidelines, every element is carefully considered to create a cohesive identity that works across print, digital and environmental applications. Whether you're launching a new organisation, refreshing an established brand or evolving your identity for the future, we create visual systems that are flexible, memorable and built to last. Every graphic identity is developed with your audience, your ambitions and your wider brand strategy in mind. The result is a visual identity that communicates with clarity, strengthens recognition and provides a consistent foundation for every touchpoint, helping your organisation stand out for all the right reasons.Skills in Grafische Identiteit (22) Grafisch OntwerpBrand DesignMerk IdentiteitBedrijfsidentiteitCorporate Identiteit OntwerpCorporate BrandingCreatief OntwerpLogo OntwerpVisuele IdentiteitBedrijfsontwerp+12Projecten in Grafische Identiteit (5) Klanten in Grafische Identiteit (4) Uncle Henry'sVoedsel | nationalHutchinsons - OmniaLandbouw | nationalLincoln MuseumNon-profit | localFoodcleanIndustriële Goederen en Diensten | national
Meer informatie over Grafische IdentiteitBeschrijving Great digital experiences don't happen by accident. They are carefully designed around the people using them. By combining ergonomics, user interface (UI) design and user experience (UX) design, we create intuitive, accessible and engaging digital experiences that help users achieve their goals with confidence. At Optima, we put your users at the heart of every project. We take the time to understand how people interact with your website, application or digital product, using research, insight and best practice to shape experiences that are simple to navigate, visually engaging and easy to use. From user journeys, wireframes and interface design to accessibility, usability testing and interaction design, every decision is made with the end user in mind. Good UX is good for business. A well-designed digital experience encourages engagement, improves accessibility, increases conversions and builds trust in your organisation. By combining UX, UI, web development and SEO, we create digital experiences that not only look great but perform seamlessly across every device and deliver meaningful results for both your users and your organisation.Skills in Ergonomie (UX / UI) (20) Ergonomie UX/UIUser Experience OptimizationUX OptimalisatieUX DesignUser ExperienceGebruikersonderzoekergonomie ux uiInteraction DesignUI Ontwerpui ux+10Projecten in Ergonomie (UX / UI) (3) Klanten in Ergonomie (UX / UI) (3) World Trade OrganizationOverheid | internationalBatemans BreweryDranken | nationalWorld Stroke OrganizationOverheid | international
Meer informatie over Ergonomie (UX / UI)Beschrijving Your website is often the first impression people have of your organisation. It should do more than look good. It should communicate your brand, create a seamless user experience and encourage people to take the next step with confidence. At Optima, we design and develop websites that balance creativity with performance. Every website is tailored to your organisation, your audience and your objectives, combining engaging design, intuitive navigation, accessibility and robust development to create an experience that works for both users and search engines. Whether it's a brochure website, ecommerce platform or bespoke web application, we build solutions that are secure, scalable and easy to manage. From discovery and planning through to design, development and launch, we work closely with you to ensure every website reflects your brand and supports your wider business goals. By bringing together strategy, design, development, SEO and digital marketing under one roof, we create websites that strengthen your online presence, build trust and deliver measurable results long after launch.Projecten in Website Creatie (5) Klanten in Website Creatie (4) World Trade OrganizationOverheid | internationalBatemans BreweryDranken | nationalFoodcleanIndustriële Goederen en Diensten | nationalWorld Stroke OrganizationOverheid | international
Meer informatie over Website CreatieBeschrijving Design shapes the way people experience your brand. Every brochure, website graphic, exhibition stand, social media campaign or annual report is an opportunity to communicate who you are and reinforce what you stand for. Our designers create clear, engaging and effective visual communications that support your wider brand and business objectives. From printed literature and packaging to digital campaigns, corporate publications, advertising and environmental graphics, we produce creative work that combines strategic thinking with exceptional attention to detail. We work closely with our clients throughout every project, ensuring every piece of design is purposeful, consistent and aligned with the wider brand. The result is creative that not only captures attention but communicates clearly, builds trust and leaves people with confidence in your organisation.Skills in Ontwerp (20) Grafisch OntwerpBanner AdvertisingBillboard DesignBrand DesignCreatief OntwerpGrafische ReclameGraphic Chart Designlogo grafisch ontwerpAdvertising Banners DesignBranding Grafisch Ontwerp+10Projecten in Ontwerp (8) Klanten in Ontwerp (4) Samworth BrothersVoedsel | nationalUncle Henry'sVoedsel | nationalHutchinsons - OmniaLandbouw | nationalLincoln MuseumNon-profit | local
Meer informatie over OntwerpBeschrijving Successful digital marketing starts with a clear strategy. Without one, it's easy to invest time and budget into activity that looks busy but delivers little impact. At Optima, we help organisations make informed decisions, aligning digital activity with business objectives to create a clear path for sustainable growth. We work with you to understand your organisation, your audience, your competitors and the opportunities within your market. Using data, insight and experience, we develop digital strategies that prioritise the activity that will have the greatest impact, whether that's improving your website, strengthening your brand, increasing search visibility or delivering integrated marketing campaigns. Our strategies are practical, measurable and designed to evolve as your organisation grows. Rather than recommending every available channel, we focus on the right mix of activity to help you reach the right people, make better decisions and achieve meaningful, long-term results.Skills in Digital Strategy (21) Digitale StrategieMarketing StrategieOnline Game DevelopmentWeb StrategieMedia StrategieSocial Media GroeiDigitale ConsultingDigitaal MarketingadviesDigitale CampagneDigitaal Marketing+11Projecten in Digital Strategy (4) Klanten in Digital Strategy (4) World Trade OrganizationOverheid | internationalBatemans BreweryDranken | nationalFoodcleanIndustriële Goederen en Diensten | nationalInternational Diabetes Federation (IDF)Non-profit | international
Meer informatie over Digital StrategyBeschrijving A successful ecommerce website does more than process orders. It creates a seamless shopping experience, helps customers find the right products and turns visitors into loyal customers. From the first click to the final checkout, every interaction should build confidence in your brand and make buying easy. At Optima, we design and develop ecommerce websites that combine outstanding user experience with strong technical performance and search visibility. Whether you're launching a new online store or improving an existing one, we create scalable ecommerce solutions that are easy to manage, optimised for every device and built to support long-term growth. Alongside development, our ecommerce SEO strategies improve product and category visibility, strengthen technical foundations and help more customers discover your business through both traditional and AI-driven search. Every ecommerce project is shaped around your products, your customers and your commercial objectives. By bringing together web development, SEO and digital marketing under one roof, we create online stores that not only look great but attract the right audience, increase conversions and support sustainable business growth.Skills in E-commerce (22) E-commerceE-Commerce AdviesE-Commerce OntwikkelingE-Commerce HostingShopify OntwerpShopify OntwikkelingE-Commerce SEOE-commerce Web OntwikkelingWooCommerce IntegratieE-commerce+12
Meer informatie over E-commerceBeschrijving Packaging is often the first physical interaction someone has with your brand. It needs to do more than protect a product. It should capture attention, communicate quality and create a memorable experience that encourages people to choose your product over the competition. At Optima, we create packaging that combines creativity with commercial thinking. Whether you're launching a new product, refreshing an existing range or extending your brand into new markets, we design packaging that reflects your identity, communicates clearly and stands out both on the shelf and online. Every design considers your audience, your product and the practical requirements of production, ensuring it performs as well as it looks. From concept development and artwork through to print-ready production, we work closely with you to create packaging that is distinctive, consistent and built around your wider brand. The result is packaging that strengthens recognition, builds trust and helps your products make a lasting impression where it matters most.Skills in Packaging (18) Grafische VerpakkingPackaginggrafische verpakkingVerpakkingsetikettenFarmaceutische verpakkingVoedselverpakkingCreatieve verpakkingAangepaste verpakkingRetailverpakkingProductverpakking+8Project in Packaging (1) Klant in Packaging (1) Uncle Henry'sVoedsel | national
Meer informatie over PackagingBeschrijving Search is constantly evolving, but the goal remains the same: helping the right people find your organisation at the right time. A successful SEO strategy is about more than improving rankings. It's about increasing visibility, building authority and creating sustainable growth across both traditional and AI-driven search. At Optima, we combine technical expertise, content strategy and data-driven insight to help organisations improve their online presence. From technical audits and on-page optimisation to local SEO, ecommerce SEO, content development and digital PR, every recommendation is built around your business objectives and designed to deliver long-term value, not short-term gains. We focus on creating strong technical foundations, producing helpful content and building the authority needed to compete in an increasingly competitive search landscape. Through clear reporting, measurable outcomes and continuous optimisation, we help organisations increase qualified traffic, strengthen their online presence and turn visibility into meaningful business growth.Skills in SEO (21) Local SEOSEO AuditSeo AnalyseSEO OptimalisatieSEO StrategieGoogle SEOInternet Marketing SEOOnline SEOorganische zoekmachine optimalisatieorganische zoektocht+11Projecten in SEO (3) Klanten in SEO (3) Batemans BreweryDranken | nationalFoodcleanIndustriële Goederen en Diensten | nationalInternational Diabetes Federation (IDF)Non-profit | international
Meer informatie over SEOBeschrijving The right message, shown to the right audience at the right time, can transform business growth. Effective online advertising isn't about spending more. It's about making every pound work harder by reaching the people most likely to engage, enquire and convert. At Optima, we plan, manage and optimise paid advertising campaigns across platforms including Google Ads, Microsoft Advertising, Meta, LinkedIn and other leading digital channels. Every campaign is built around your objectives, whether that's generating leads, increasing online sales, raising brand awareness or driving qualified traffic to your website. Our approach combines audience insight, compelling creative, data-driven optimisation and continuous performance monitoring to maximise return on investment. We don't believe in set-and-forget campaigns. We continually refine targeting, messaging and budgets to improve results over time, providing clear reporting and measurable outcomes. By integrating online advertising with your wider brand, website, SEO and digital marketing strategy, we create campaigns that deliver meaningful results and support long-term business growth.Skills in Online Advertising (20) Online AdvertisingMarketing DisplayGoogle AdsDigitale ReclameDisplay AdvertisingAdvertentie DisplaysAdwordsDigitale AdvertentieDigitale Media Reclamegoogle advertising+10Projecten in Online Advertising (3) Klanten in Online Advertising (3) Hutchinsons - OmniaLandbouw | nationalBatemans BreweryDranken | nationalInternational Diabetes Federation (IDF)Non-profit | international
Meer informatie over Online Advertising
Team
28 leden in Optima Design's team
VerhaalFounded in 1995, Optima is an independent creative agency specialising in brand, graphic design, websites, SEO and digital marketing. From our home in the historic Duke of Wellington pub, our team of 28 people work side by side under one roof, bringing together a broad mix of creative, digital, technical and strategic.
Prijzen
Optima Design heeft 6 awards gewonnen
Cyber Essentials Accredited2026-02-01Cyber Security
The Drum's Customer Care - Ranked 43rd2012-03-01
Design Week and Drum Top 100 design agency2009-05-01
Design Week and Drum Top 100 design agency2012-03-01
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