Collective Design Agency

Wat was het doel van de samenwerking?To support Van Phu’s brand debut in Ho Chi Minh City by defining a clear creative direction, building a cohesive visual language system, and translating it into key OOH assets for rollout.

Wat vond je het leukst tijdens de samenwerking?CDA’s working style was structured, calm, and highly collaborative. They listened carefully, asked the right questions, and translated feedback into practical iterations quickly, while protecting the core direction and maintaining a high level of craft.

Zijn er verbeterpunten?No major areas for improvement at this time. We were satisfied with both the process and the quality of delivery.

Wat was het doel van de samenwerking?The objective was to enhance the usability and design of our internal digital editing platforms, which support real estate media post-production. We wanted to streamline workflows, improve the user experience, and ensure a consistent, scalable visual system.

Wat vond je het leukst tijdens de samenwerking?We especially enjoyed the energy and professionalism of the team at Collective Design Agency. They were thoughtful, collaborative, and truly embedded themselves as part of our team. Their attention to detail, responsiveness, and ability to translate feedback into actionable design improvements made the process smooth and enjoyable.

Zijn er verbeterpunten?There were no significant issues during the collaboration; therefore, we did not have any suggestions for improvement at this time.

Wat was het doel van de samenwerking?To rename and rebrand xEra, creating a strategic and scalable brand identity system in preparation for market expansion.

Wat vond je het leukst tijdens de samenwerking?CDA was quick to respond and very helpful in guiding us through understanding our own branding, especially since this was our first time developing a brand. We asked for options for naming our brand, and CDA’s brainstorming process was both creative and collaborative--one of their suggestions is now our official brand name. Overall, a great agency if you’re looking for strong value for money, professionalism, and excellent work ethics.

Zijn er verbeterpunten?As one of the reviews here mentioned, more frequent check-ins during the early stages of a project would be helpful. In our case, since this was our first time developing a brand, we sometimes felt hesitant about our ideas or unsure how they would come to life. Regular early-stage check-ins from CDA could provide reassurance and opportunities for refinement. That said, every member of the project team carried out their role well.