B2B Growth LinkedIn focused agency

Tallinn, Estland

LinkedIn-bureau voor B2B-bedrijfspagina’s en executiveprofielen.

Een LinkedIn-bedrijfspagina waarop niemand reageert, kost een B2B-bedrijf meer dan het lijkt: kandidaten, kopers en partners bekijken de pagina voordat ze reageren, solliciteren of afspreken. B2B Growth is een bureau uit Tallinn, Estland, dat uitsluitend op LinkedIn werkt. Van stille bedrijfspagina’s actieve pagina’s maken is onze belangrijkste taak. Zo ziet een typische samenwerking eruit: - Een LinkedIn-strategie en contentpijlers die zijn opgebouwd rond uw doelen: employer branding, vertrouwen in sales of het betreden van een nieuwe markt. - Ongeveer acht posts per maand op de bedrijfspagina en één carrousel, geschreven op basis van korte interviews met uw leiders en uw bedrijfsnieuws, twee tot drie weken van tevoren klaar. - Optionele ghostwriting voor executives: één interview van 45 minuten per leider per maand, posts in de eigen stem van de leider en reacties die persoonlijk door de leider worden beantwoord. - Een maandelijks rapport op basis van engagement per 1.000 volgers, zodat u ziet of de juiste mensen reageren, en niet alleen hoeveel mensen de pagina volgen. Daarnaast verzorgen we LinkedIn-trainingen voor management-, sales-, HR- en marketingteams en herschrijven we de profielen van belangrijke medewerkers. Het bewijs: de Estse bedrijfspagina van een internationale retailketen waarvoor we werken, stond op de eerste plaats van 35 landenpagina’s wat betreft engagement per 1.000 volgers. Tot onze klanten behoren Lidl, Tamro, BENU, Ülemiste Keskus, Puidukoda en TalTech. De voertaal is Engels of Ests. Content kan worden geproduceerd in de taal van uw markt en wordt nagekeken door een native speaker. Opgericht in 2019. Samenwerkingen beginnen meestal met een gratis LinkedIn-audit.

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Opgericht in 2019

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Beschrijving

Most LinkedIn activity fails for one reason: nobody decided who it is for and what it should achieve. A strategy fixes that before a single post is written. What we do: 1. Define your ideal customers and everyone who influences the buying decision, by role, company size, industry and market. 2. Decide which position you want to own: the problems you solve better than others and the opinions your leaders can stand behind. 3. Turn that into messages for each audience and a small set of content pillars. 4. Plan how the company page, your leaders' profiles and your employees work together, so the same story reaches people from several directions. 5. Choose formats and rhythm, and set success measures beyond likes: engagement per 1,000 followers, profile visits from target roles and conversations started. 6. Deliver a 90-day content plan that your team or ours can execute from day one. Our experience: we have built more than 30 LinkedIn strategies in over 15 industries and 12 countries, and optimised more than 1,000 LinkedIn profiles. The most common gap we see is that companies know who buys from them but have never written down which industries, roles and problems they want to be known for. Without that, content speaks to nobody in particular. The strategy also gives leadership, marketing, sales and HR one shared answer to the question of what LinkedIn is for.

Skills in Content Strategy (4)

Branded Content

Social Media Copywriting

Content Strategie

Digitale Strategie

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Beschrijving

Your LinkedIn company page is where buyers, candidates and partners check you before they reply, apply or sign. For most B2B companies it is the weakest part of their presence: irregular posts, company news nobody reacts to and no clear audience. We run company pages as a strategic channel, not a posting schedule. How we work: 1. Audience and goals. We map who the page must reach: decision-makers, the people who influence the buying decision, future employees and partners. Then we define what each of them should think of you. 2. Strategy and content pillars. Clear topics that connect your expertise with what your audience cares about, and a plan for how the company page and your leaders' profiles support each other. 3. Content production. Short interviews with your leaders and your company news become around eight posts and one carousel a month, ready two to three weeks in advance, so the rhythm never breaks in busy months. 4. Reporting and optimisation. Every month we report engagement per 1,000 followers, a measure that compares pages of any size fairly, and adjust the next month's plan. Results: the local page of an international retail chain we manage ranked first of the chain's 35 country pages in engagement per 1,000 followers, about 25% ahead of the second-best country. All 35 pages share the same brand, guidelines and products, and ours runs in one of the smaller markets in the group, so the difference comes from how the page is run. In its own market the page gets nearly twice the post engagement of the next retailer. Six months after we introduced a new strategy on a retail company page, impressions grew from 24,757 to 151,988 (6x) and engagement from 957 to 4,374 (4.6x).

Skills in Social media (3)

Sociale Marketing

Social Media Groei

social media strategie

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Beschrijving

Executive ghostwriting for founders and leaders who should be visible on LinkedIn but have no time to write. We are more than writers: we are your strategist and accountability partner. How it works: 1. Ideal audience. We map who you need to be seen by, which roles, companies and markets, and the topics where you can become the go-to voice in your field. 2. Profile. We rewrite your headline, About section and banner so a visitor understands in seconds what you do and for whom. 3. Monthly interview and weekly call. One 45-minute in-depth interview a month, plus a short weekly call to capture fresh ideas and keep the momentum. 4. Content in your voice. We write posts from your own stories and opinions, never generic AI text, and keep them two to three weeks ahead. 5. You stay in the conversation. You approve every post and reply to comments yourself, because that is where trust and relationships are built. Results: two senior leaders at a large company started with almost no LinkedIn activity. In five months, with 15 and 22 posts, they reached 39,705 and 58,297 impressions, about 2,650 views per post. Their engagement rates were 3.9% and 3.2%. Most personal profiles we see stay at 1-2%, so their posts earned two to three times more reactions per view than a typical profile. Both were invited to speak at industry events, and people came to them at conferences already knowing their content. The goal is recognised authority in your field, a stronger network of the right people and warmer sales conversations.

Skills in Copywriting (3)

Creatief Tekstschrijven

Creatieve Branding

Merk copywriting

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Beschrijving

LinkedIn works best when the company and its people speak with one voice. Most companies have employees on LinkedIn, but few use it on purpose. We help leadership, sales, HR and marketing turn LinkedIn into a shared channel. How we work: 1. Foundational training (3 hours) for all key people: what LinkedIn is today, what it can do for each role and what a strong profile looks like. 2. Implementation, not just theory: role-specific sessions for sales, HR and marketing, and profile optimisation for key people. 3. A simple weekly routine, so employees know what to share, comment on and post. 4. Brand ambassador programmes for employer branding: selected employees create content with our support, and the company page reaches far more people through them. Results: in one brand ambassador programme, yearly impressions grew from 11,450 to 1,196,774 as the number of posts went from 16 to 153. We have delivered LinkedIn trainings for teams in the Baltics, Finland, Sweden, the Netherlands, the UK, Hungary and India. Our view: a one-off training rarely changes behaviour. Training works when it is the first step of a programme with clear owners and follow-up.

Skills in Bedrijfscommunicatie (3)

Communicatie

Globale Communicatie

Bedrijfscommunicatie

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HoofdkantoorPaldiski maantee, Tallinn, Estonia