AGC Marketing

Social media & content creation: Brands have the opportunity to connect with their online audience on a more humanised and emotional level through content, in particular on social media. By interacting with people where they’re already browsing, such as Facebook, Instagram, Pinterest, Linked In, Twitter and YouTube, we can create and maintain lasting relationships, as well respond to positive and/or negative feedback fast to constantly improve products, services and marketing strategies. The key to our success in this area is understanding your business, competition and target audience, to then create unique engaging content, exploring relevant topics.AGCM services provide content creation, social media management, media monitoring, scheduling, 24/7 message responses and reporting. Website management & SEO (Search Engine Optimisation): One of the first stages of choosing a brand is research, which is primarily conducted in our contemporary society through internet search engines, such as Google. However, to rank high enough on these platforms to be noticed we must consider SEO. SEO stands for Search Engine Optimisation and is an essential strategy brands need to utilise to appear on the first page of Google searches. AGCM provides businesses with SEO management, which includes website content creation, key word integration and critical back-of-house adjustments.

Pay-per-click ads (Facebook, Instagram & Google Ads) With population majority, including your target audience, spending a large portion of time conducting google searches and browsing social media, we create ads on these platforms to integrate your brand messaging directly into the relevant lives of potential clients you couldn’t reach before, increasing awareness, customer base and sales. Showcasing customised graphics in your Facebook ads, we use a combination of geolocation, demographic, physiographic, online behaviour and interest segmentation targeting to ensure the right audience is reached, and action is taken, at the lowest cost per click, to increase sales, website views, engagement and impressions. Strategies such as lookalike audiences and lead prospecting variations are used to reach new clients, combined with remarketing tactics, to reach those who have previously engaged with specific pages of your website to keep your brand fresh in the minds of your audience. Google ads use similar segmentation strategies combined with keyword search phrases, to define and connect with desired audiences where they are searching. Google ads allow you to accelerate your business to the first page of Google searches faster than any other strategy.