Adperical

Adperical runs performance-first advertising across Meta, Google, TikTok, and programmatic. Our methodology is data-driven and scientific: we agree the business outcome and how it’ll be measured before launch, set up proper tracking (pixels, Conversions API, server-side events), run structured creative and audience tests, and use incrementality methods to prove what actually drove sales. Expect full transparency — media at platform cost with a separate, itemized fee — and reporting tied to revenue and cost-per-result, not vanity metrics. For retail and FMCG brands, we can target real buyers and measure in-store sales lift through our Retail Data Network.

Adperical designs and builds fast, mobile-first websites and e-commerce stores — integrated with tracking, targeting, and measurement from day one. Our methodology: plan UX and information architecture, build clean, SEO-ready, server-rendered code, then wire in pixels, Conversions API, e-commerce events, and analytics. Expect a site that loads fast, ranks, converts, and feeds clean audience and conversion data back into your advertising. Ideal for brands that want their website working as part of the growth engine, not in isolation.

Adperical manages social media end to end: strategy, monthly content calendars, creative and short-form video, publishing, and community management. Our methodology ties content to goals — we plan around campaigns and seasons, post consistently, and review performance every month. Expect a consistent, on-brand presence, audience growth, and reporting on what actually drives engagement and enquiries (not just follower counts). Social works best alongside paid ads, where your best organic content becomes high-performing ad creative.

Adperical grows organic visibility through technical SEO, on-page and content optimization, and local SEO. Our methodology starts with a technical audit (crawlability, speed, indexing, structured data), maps keywords to pages, optimizes content, and builds local signals (Google Business Profile, citations). Expect transparent reporting on rankings, organic traffic, and the leads and sales it produces — plus AI-search-ready content, so you’re cited by ChatGPT, Gemini, and Google AI, not just ranked in classic results.

Adperical runs influencer and creator marketing as a measurable channel. Our methodology: select creators on audience fit and performance data (not follower count), brief and manage them, secure usage rights, and amplify the best content as whitelisted / Spark ads. Expect native creator content and UGC you can reuse, plus reporting on reach, engagement, traffic, and conversions against clear goals — not vanity reach. Pairs naturally with our paid advertising and social media services.