Purplewood Limited

Dacca, Bangladesh

Purplewood (PW) is a brand marketing, behavior change communications & social-marketing consultancy. Setup in 2007, it currently operates out of Dhaka, Bangladesh. PW’s core team has worked together for 17 years and comprises vast experience and expertise in research, branding & marketing and creative arts. The team has country experience in Bangladesh, Afghanistan, Uzbekistan and Kenya. At the global level, the agency is affiliated with Weber Shandwick and McCann Health. CLIENTS The agency’s past and present clients or partners include UNICEF, United Nations Foundation, Global Alliance for Clean Cookstoves, AVC/USAID, SNV, Practical Action, Islamic Relief (Kenya), GIZ, BRAC, Social Marketing Company, Bangladesh-CCP etc. PW has also worked on brands like Ericsson (Bangladesh), New Zealand Dairy, Pan Pacific Hotels etc. SERVICES Purplewood provides a range of services to public and private sectors, NGO partners and development organizations. This includes research, planning and implementation functions for development and commercial projects. A mid-sized SBCC agency, Purplewood has unique, qualitative research capabilities and field-networks – insights from which, often cater to its projects. Forward integration is achieved in the form of PR, policy-advocacy, field-activation, community-mobilization and capacity-building functions. Purplewood is able to develop/provide: Knowledge & insights into consumers, markets, supply-chain and the nature of their interaction Qualitative market understanding, consumer behavior and segmentation strategies; insight mining for specific segments, identifying key attitudes, sentiments, practices Devising effective social and behavior change communications (SBCC) strategies based on evidence and insight Strategies for market initiation, development and segmentation Brand strategy development with positioning, personality and visual guidelines Copywriting, graphic design, illustration, photography, animation, outdoor Media planning, media buying and monitoring Rural marketing, community mobilization, field activation, event management However, Purplewood maintains a fluid resource-base and hierarchy, where academicians, technical experts and consultants can be integrated into project teams. This means, the organization is able to take up new challenges, work on unique situations and come up with innovative, trailblazing solutions.

11 personnes dans leur équipe

Parle Anglais, Bengali

11 projets dans leur portefeuille

Travaille à distance à travers le monde

Membre Sortlist depuis 2017

Fondée en 2007

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Services

15 services offerts par Purplewood Limited

Description
Aucune description n'est fournie pour ce service.
Compétences en Relations publiques (RP) (8)
Press ConferenceMedia RelationsContent DevelopmentMedia MonitoringPress Release CopywritingMedia DistributionSpokesperson CoachingMedia Relations, Content Marketing, Content creation, Communication Advice, Copywriting, Crisis Communication, Change Communication, Internal/External Communication, Customer Cases, Media Training, Social Media Management, Commercial Mailings, Newsletters
Projets en Relations publiques (RP) (10)
Clients en Relations publiques (RP) (10)
Clean Cooking AllianceSans but lucratif | international
Global Clean Cooking AllianceSans but lucratif | international
UNICEFConseil en management | international
USAIDSans but lucratif | international
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Description
Aucune description n'est fournie pour ce service.
Compétences en Publicité (11)
Social MarketingGraphic DesignSocial Media MarketingBrandingBrand PositioningLayoutPhotographyMedia BuyingBrand ActivationBranded Content+1
Projets en Publicité (3)
Clients en Publicité (3)
UNICEFSans but lucratif | international
Clean Cooking AllianceSans but lucratif | international
IFCBanque et Finance | international
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Description
PW conducts audience research, deriving insights and ideas from these interactions - to end up with a strategic, extendable branding platform and positioning.
Compétences en Image de marque & branding (8)
Branded ContentCommunication & Brand StrategyBrand StrategyBrand IdentityCorporate BrandingRebrandingBrand ActivationBrand Positioning
Projet en Image de marque & branding (1)
Client en Image de marque & branding (1)
Clean Cooking AllianceSans but lucratif | international
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Description
Aucune description n'est fournie pour ce service.
Projets en Stratégie de contenu (3)
Clients en Stratégie de contenu (3)
GACCSans but lucratif | international
Clean Cooking AllianceSans but lucratif | international
Clean Cooking AllianceSans but lucratif | international
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Description
Aucune description n'est fournie pour ce service.
Compétences en Réseaux sociaux (1)
Social Media Marketing
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Description
Aucune description n'est fournie pour ce service.
Compétences en Stratégie digitale (1)
Media Monitoring
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Description
Aucune description n'est fournie pour ce service.
Compétences en Application mobile (1)
CSS Development
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Description
Aucune description n'est fournie pour ce service.
Compétences en Design & graphisme (1)
Illustration
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Description
Aucune description n'est fournie pour ce service.
En savoir plus sur Publicité Extérieure
Description
Aucune description n'est fournie pour ce service.
Compétences en Marketing (1)
Facebook Marketing
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