The Vale Co.
Servicios
4 servicios ofrecidos por The Vale Co.
Descripción We build Google Ads call-generation systems for service businesses and B2B companies in Nairobi and across Kenya. While most agencies optimise for website traffic, we optimise for the only metric that drives revenue for service businesses: phone calls from people ready to book. Our campaigns are built around how Nairobi customers actually search; with urgency, from mobile, and ready to call. We use call-first campaign architecture, high-intent keyword targeting, geographic precision targeting, and peak-demand ad scheduling to capture buyers at the exact moment they need your service. Verified results: 608 direct phone calls in 90 days for a Nairobi emergency towing company at $0.12 per click. 455 verified call conversions in 66 days for an industrial lifting and logistics company at $0.21 per click. 286 emergency calls in 3 weeks at Ksh 18 per call, 87% below the Kenya market average. Every result is backed by Google Ads dashboard screenshots. Google Ads Search Certified. Conversion Optimisation Certified.(4) Habilidades en Publicidad Online Digital AdvertisingPerformance MarketingSearch Engine AdvertisingROI Optimization(4) proyectos en Publicidad Online (4) Clientes en Publicidad Online Elite Towing CompanyAutomoción | localElite Lifting & Logistics KenyaConstrucción | nationalElites Towing ServicesTransporte | localWater Heaters Supplies & Interiors KenyaE-commerce | national
Más información sobre Publicidad OnlineDescripción We help Nairobi service businesses grow revenue through structured Google Ads performance systems, not generic campaigns that burn budget on traffic that never converts. Growth, for our clients, is measured in calls answered, jobs booked, and revenue generated, not impressions. Our approach: identify the highest-intent searches in your market, eliminate wasteful clicks through search term pruning and negative keyword management, and build campaigns that scale efficiently as the account matures. Clicks doubled for our towing client over 90 days while cost per click held flat at $0.12. E-commerce conversions grew 133% while cost per acquisition dropped 21%, without increasing total ad budget. We serve service businesses (emergency services, construction, logistics, healthcare, professional services) and e-commerce brands in Kenya and East Africa. Google Ads Search Certified. Conversion Optimisation Certified.(5) Habilidades en Growth Marketing Lead GenerationConversion Rate OptimizationCustomer AcquisitionB2B Lead GenerationCTR Optimisation(4) proyectos en Growth Marketing Reseña en Growth Marketing (1) Jones K.(4) Clientes en Growth Marketing Elite Towing CompanyAutomoción | localElite Lifting & Logistics KenyaConstrucción | nationalElites Towing ServicesTransporte | localWater Heaters Supplies & Interiors KenyaE-commerce | national
Más información sobre Growth MarketingDescripción Before running a single ad, most Nairobi businesses need a clear Google Ads strategy and a clean account foundation. We audit existing campaigns to find wasted spend, structural problems, and missed conversion opportunities, then build or rebuild the account around what actually drives revenue for your specific business type and market. For service businesses: call-first structure, high-intent local keyword strategy, geographic targeting mapped to your service area, and conversion tracking that shows exactly which ads generate calls. For e-commerce brands: Shopping campaign architecture, product feed quality, ROAS targeting, and clean attribution so you know your true cost per sale. Clients who start with a strategy-first approach see faster results with less wasted spend. Based in Nairobi. Serving Kenya and East Africa. Google Ads Search Certified. Conversion Optimisation Certified.(5) Habilidades en Estrategia digital Search Engine MarketingDigital AnalyticsDigital ConsultingDigital Marketing StrategyTraffic Acquisition(3) proyectos en Estrategia digital (3) Clientes en Estrategia digital Elite Towing CompanyAutomoción | localElite Lifting & Logistics KenyaConstrucción | nationalWater Heaters Supplies & Interiors KenyaE-commerce | national
Más información sobre Estrategia digitalDescripción For Kenyan e-commerce stores, Google Shopping and Search campaigns are only as good as the account structure and product feed behind them. Fragmented campaigns, poor feed quality, and weak conversion tracking are the three most common reasons e-commerce Google Ads underperform in the Kenyan market. We restructure Shopping campaigns, optimise product feeds for title relevance and attribute completeness, and implement targeting that prioritises conversion value over impression share. Result: a Kenyan home improvement retailer saw conversions increase 133% from 73 to 170 while cost per acquisition dropped 21% from $0.79 to $0.62, no increase in ad spend required. We serve e-commerce brands across Kenya and East Africa selling via Shopify, WooCommerce, and local platforms. Google Ads Search Certified. Conversion Optimisation Certified.(7) Habilidades en E-commerce Google ShoppingEcommerce AnalyticsRevenue TrackingShopify MarketingeCommerce ConsultingeCommerce MarketingWooCommerceTrabajo en E-commerce (1) Cliente en E-commerce (1) Water Heaters Supplies & Interiors KenyaE-commerce | national
Más información sobre E-commerce
Equipo
1 miembro en el equipo de The Vale Co.
Premios
The Vale Co. fue galardonado 2 veces
Reseñas
1 reseña para The Vale Co.
¿Cuál era el objetivo de la colaboración?To implement targeted Google Ads that generate high-quality inbound leads for our Nairobi service business. As a local service provider, we struggled with inconsistent lead flow&poor visibility among high-intent Kenyan customers. We collaborated and built an optimized paid search strategy that systematically captured local search traffic, lowered our overall cost-per-acquisition (CPA), and established a predictable pipeline of booked appointments to successfully scale our operations in Nairobi.
¿Qué es lo que más has disfrutado durante la colaboración?What stood out most was their highly data-driven approach to local lead generation. They did not just launch generic Google Ads campaigns; they deeply understood the Nairobi service market dynamics. Their proactive communication, transparent weekly data reporting, and rapid optimization loops gave us full visibility into our ad spend. It was refreshing to work with an agency in Kenya that prioritizes actual business revenue and booked appointments over vanity metrics like impressions or clicks.
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- Sede centralSunton kasarani, Nairobi, Kenya
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