Open Strategy Partners GmbH
Tech Marketers for Tech Companies.
Your Tech is Complex. Your Message Shouldn’t Be. Open Strategy Partners helps B2B and open source tech companies align marketing strategy and content with your vision and technical truth to generate leads, win customers, and gain advocates. We are content strategy experts and technology marketers. We have the experience and insight to: Create SEO-ready content aligned with your vision, strategy, (and brilliance!). Bring fact-based technical truth into your sales assets and marketing content. Communicate the right message, the right way, to the right audience—in your voice. Our services include: Content Strategy: The fastest time-to-aha! Gain insights you can't get on your own, based on structured, consultative, result-oriented processes, methodologies, and analytical frameworks with repeatable outcomes. Our awesome and empathetic strategic workshops produce valuable deliverables like the OSP Value Map, brand- and product positioning, competitive analysis, audience, personas, customer journeys, and more. Content and Campaign Planning: Build on your strategic foundation with ongoing, regular publishing plans to enable your inbound content marketing: goals, SEO, topic authority and keyword strategy, content architecture, content and social media plans. Content Production: Tell your stories. Our expert team produces relevant, impactful content in your voice: accurate, easy to consume, and SEO-ready, all based on your strategic foundation and structured, modular, repeatable writing, editing, and review processes: product and landing pages, blogs, guides, case studies, audio, social media, presentations, RFP responses. Writer Enablement: This is the way. Workshops, content reviews and coaching, custom templates, and brand values, voice, and tone guides further improve our collaboration or enable you to embark on your own expert content journey. Why OSP: Expand your marcomms bandwidth. We’re the helping hands who free up your time for the rest of your job. New marketing materials faster. Zero-to-first-content faster than you can hire and train new staff. The skill mix you need, for a simple retainer price —strategy, SEO, editorial, media. Optimize your utilization rates, planning, and budget. High-quality, consistent, strategically relevant content done right. 5/5
Servicios
6 servicios ofrecidos por Open Strategy Partners GmbH
Descripción Marketing and Content Strategy in B2B Tech: Our strategy work is based on structured, result-oriented processes, methodologies, and analytical frameworks with repeatable outcomes. Our insightful workshops and strategic work lead to aha moments, deeper understanding, enablement and traction. We start with a deep technical analysis of your product or service, called a value map. From that foundation, we work with you to develop your brand- and product positioning, competitive analysis, target audience and personas, topic authority and keyword strategy, blogging strategy, and social media strategy -- depending on your needs.(6) Habilidades en Estrategia de contenidos StorytellingEstrategia de contenido socialEstrategia de bloggingContenidos multilingüesDefinición del público destinatariocontenido web
Más información sobre Estrategia de contenidosDescripción Marketing and Content Strategy in B2B Tech: Our strategy work is based on structured, result-oriented processes, methodologies, and analytical frameworks with repeatable outcomes. Our insightful workshops and strategic work lead to aha moments, deeper understanding, enablement and traction. We start with a deep technical analysis of your product or service, called a value map. From that foundation, we work with you to develop your brand- and product positioning, competitive analysis, target audience and personas, topic authority and keyword strategy, blogging strategy, and social media strategy -- depending on your needs.(5) Habilidades en Marketing Marketing B2BMarketing internacionalMarketing estratégicoConsultoría de marketingServicios de marketing
Más información sobre MarketingDescripción B2B Content Writing and Copywriting: Our content writing and production services are based on your strategic foundation. We use structured, modular, repeatable writing, editing, and review processes carried out by expert technologist communicators. We deliver high-quality, consistent, relevant, impactful content assets in your voice: technically accurate, compelling, easy to consume, and SEO-ready.(11) Habilidades en Copywriting Redacción de artículoGeneración de contenidosCopywriting digitalRedacción editorialMarketing de contenidosCopywriting para sitio webRedacciónDesarrollo de contenidosContenidos en línearedacción de textos+1
Más información sobre CopywritingDescripción Branding & Positioning in B2B Tech: The OSP value map methodology provides a foundation of technical truth, which is crucial for building a compelling product positioning strategy and value proposition. The value map methodology creates a strong value proposition by connecting features to the challenges it resolves and the resulting benefits. Positioning is then derived from this, free of hyperbole and based on technical truth, creating a strong, compelling, and accurate positioning.(8) Habilidades en Branding y posicionamiento de marca Contenido de marcaHistoria de marcaMarca B2BMarca narrativaposicionamientoDefinición del grupo destinatarioPosicionamiento B2BMessaging
Más información sobre Branding y posicionamiento de marcaDescripción Search Engine Optimization (SEO) Services: We start by conducting a thorough SEO Audit, analyzing your brand positioning, and creating an OSP value map (a deep technical analysis of your product's features, challenges, and benefits). Based on that work, we design a topic cluster model, keyword strategy, and content plan for you. From there, we create SEO-ready, keyword-optimized, compelling content that helps establish your brand as an authority in your field.(15) Habilidades en SEO SEO localSEO copywritingSEO on pageAnálisis SEOSEO técnicoOptimización de metadatosSEO en líneaTráfico orgánicoOptimización de motores de búsquedaPosicionamiento en buscadores+5
Más información sobre SEODescripción Social Media Strategy and Weekly Social Message Posting: Our social media strategy involves deep audience research, goal-setting, brand voice and tone, and topic strategy. We then set up our tooling to capture the latest news and content from your audience's favorite watering holes. We use all of this to develop a weekly set of relevant and compelling social messages in your brand's voice and tone.(11) Habilidades en Redes Sociales Marketing en linkedinCrecimiento en redes socialesGestión de redes socialesMarketing de Redes SocialesEstrategia en linkedinEstrategia de twitterPlaneación de Redes SocialesRedes sociales B2BServicios de redes socialesestrategia de medios sociales+1
Más información sobre Redes Sociales
Equipo
15 miembros en el equipo de Open Strategy Partners GmbH
HistoriaOur mission is to create strategies and accurate, compelling communications that support business goals while applying empathy to create clarity and build trust.
We are human-centric and inclusive.
We enthusiastically share our knowledge and experiences.
We communicate to connect with others and help all of us grow.
Reseñas
1 reseña para Open Strategy Partners GmbH
5/5
(1 reseñas)
BH
Bernd HepbergerCEO en MASSIVE ART WebServices GmbH
The Value Map forced us to be super clear and focused. Until that event, we kept repeating arguments that were kind of weak. OSP pushed us to be more precise — they forced us to make bolder statements, be more confident, and position ourselves more clearly. We gave lots of input, OSP provided the methodology and a really structured process from the beginning. It was quicker than I feared it would be. I feel very good about the Value Map. Everything around it was super, super helpful for us, a real eye-opener.
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Contacto
Datos de contacto de Open Strategy Partners GmbH
Detalles
- Sede centralCologne, Germany