Insighten
Insighten provide a range of marketing performance and analytics services, specialising in crafting bespoke measurement models ensuring media spend is invested in the most effective channels and attributed accordingly.
We believe that measurement and technology should be at the core of every marketing initiative, and we aim to combine media data to business results, attributing individual sales to marketing exposure using person level-data.
We analyse brand's marketing strategy, media tactics and performance using a combination of analytics tools and robust attribution models to identify the best allocation of investment across a variety of marketing channels including but not limited to - owned channels, online and offline paid media, PR and activations. Our approach to each brand and our recommended solutions are always bespoke and tailor-fit to each brand.Our team has extensive experience servicing national and international brands in the telco, banking, consumer, travel and media sector.
We have successfully delivered holistic marketing strategies combined with unified measurement and attribution solutions, driving ~$100m incremental business benefits for our clients, significantly improving their ability to drive media spend effectiveness and creative optimisation.
For brands that do not have an existing media partner to assist with buying advertising we can recommend the media mix and serve as an extension to your Marketing team providing strategic media planning and buying services.
6 personas en su equipo
Habla Inglés
Trabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2020
Fundado en 2017
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- Sede centralLevel 35, Tower One Barangaroo, International Towers Sydney, 100 Barangaroo Ave, Barangaroo NSW 2000, Australia