FRIENDSHIP
Unboring Life
Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else.
Fighting boring advertising with creativity since 2013.
We strive to end foie gradvertising.
Low quality advertising has been scrammed down our throats for years.
Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags.
If you want the attention of your customer, you gotta earn it.
Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better.
When you keep that in mind, your brand and advertising will be useful and relevant in today’s society.
The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world.
Those who improve our society, in all ways possible.
Those who give back, will get the return.
Those who lead, will leave their competitors behind.
That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people.
Let’s create the advertising we deserve.
Let’s create advertising that makes people happy and makes companies grow.
“Your closest friends unbore your life everyday.
That’s what brands should do too.”
15 personas en su equipo
Habla Inglés, Neerlandés, Francés
17 proyectos en su portfolio1 colaboración iniciada en Sortlist
Trabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2015
Fundado en 2013
1 premio recibido4.72/5
Servicios
15 servicios ofrecidos por FRIENDSHIP
Descripción People hate advertising and that’s completely normal. Here’s why. (relax, it’s only a 5 min. read) It’s been like that since decades. Unlike other branches in the entertainment industry (music, gaming, movies, series, shows…) advertising does not add anything satisfying or fulfilling to our lives. It does not fill a need or a craving. Your brand, product or service might do that, but the advertising mostly doesn’t. If advertising doesn't make our life better, funnier or more interesting, nobody should watch it, nor react to it and certainly not buy it. No f*cks must be given. We need advertising that makes our life better, funnier or more interesting. We need useful advertising. Here’s how we do that: With literally all media at our disposal. Whether it’s a 360 campaign, a contemporary brand activation or a social media campaign, we approach every briefing with the same unboring life attitude, but without ever losing sight of the campaign goals and what your audience really wants to see. We don’t create advertising for the sake of advertising, but for the people. When brands realize they can have a huge and positive impact on society, they can ensure their future. Obviously, every brand wants to make an impact on their customers, but it’s not easy to do the effort. We are here to do the effort. We can show you how. As a creative company in the idea economy, we know that doing the effort is the key to move forward, increase sales on short term and in the long run. So dear marketeers. Don’t spend your shitloads of valuable dollars on shoving your stuff down people’s throats. No more foie gradvertising. Instead, invest your valuable marketing dollars in valuable projects, people and campaigns, that help build a fun and positive world of prosperity, solidarity and equality for all. If you do that, the consumer of today and the consumer of the future will thank you and your brand with years of loyalty. Words are cheap. You have to try it to find out. It’s like a cooking book, full of recipes. You have to try it to taste it. You have to do the effort first. If you don’t get into the kitchen and experiment, you are just licking the pages of a cooking book. Trust us, we tried it. Not the best licking experience.(30) Habilidades en Publicidad Marketing socialEstrategia digitalestrategia de medios socialesCampaña digitalPublicidadAnuncio de TVPublicidad en vídeoDesarrollo reactServicio completoPublicidad Digital+20(16) proyectos en Publicidad (4) Reseñas en Publicidad Kristoff Coolenmark van aelstEsa-Pekka NykänenWim Segers(4) Clientes en Publicidad Friendship IncMarketing y publicidad | internationalC&A EuropeRopa y accesorios | internationalFriskCatering | internationalNikon CorporationElectrónica de consumo | international
Más información sobre PublicidadDescripción The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.(15) Habilidades en Estrategia de contenidos Estrategia de comunicaciónContenido webMarketing de contenidosDesarrollo de contenidosCreación de contenidosEstrategia de contenidosRedacción de contenidoDesarrollo de contenidosEstrategia de comunicaciónCopywriting+5(9) proyectos en Estrategia de contenidos (3) Reseñas en Estrategia de contenidos Ruud TiebosChristian Van LooyDave Brosens(4) Clientes en Estrategia de contenidos Friendship IncMarketing y publicidad | internationalC&A EuropeRopa y accesorios | internationalFriskCatering | internationalNikon CorporationElectrónica de consumo | international
Más información sobre Estrategia de contenidosDescripción We have created commercials and films for brands all over the world. Classic tv-commercials, viral ad campaigns or explanimation videos have no secrets for us. We are always looking out for new styles, new techniques and surprising ways to make videos and films with stopping power.(9) Habilidades en Producción vídeo producción cinematográficaanuncio de tvProducción cinematográficaAnuncio de TVproducción cinematográficaanuncio de tvVideo producción para redes socialesVideo corporativosVideo corporativos(10) proyectos en Producción vídeo Reseña en Producción vídeo (1) Ariane Gehring(4) Clientes en Producción vídeo Friendship IncMarketing y publicidad | internationalC&A EuropeRopa y accesorios | internationalFriskCatering | internationalNikon CorporationElectrónica de consumo | international
Más información sobre Producción vídeoDescripción No hay ninguna descripción para este servicio.
(30) Habilidades en Branding y posicionamiento de marca Diseño de marcaAnuncio de marcaMarca de lujoDesarrollo del logotipodesarrollo del logotipoDiseñoMarca de empresaBranding y posicionamiento de marcaDiseño gráficoDiseño de identidad de marca+20(8) proyectos en Branding y posicionamiento de marca Reseña en Branding y posicionamiento de marca (1) Alex Helsen(4) Clientes en Branding y posicionamiento de marca Friendship IncMarketing y publicidad | internationalC&A EuropeRopa y accesorios | internationalNikon CorporationElectrónica de consumo | internationalMAAS Global, WhimTransporte | international
Más información sobre Branding y posicionamiento de marcaDescripción No hay ninguna descripción para este servicio.
(23) Habilidades en Estrategia digital Publicidad DigitalCampaña digitalPlanificación estratégicamarketing estratégicoMarketing estratégicoMarketing localEstrategia digitalCampaña digitalMarketing estratégicoEstrategia de contenidos+13(4) proyectos en Estrategia digital (4) Clientes en Estrategia digital Friendship IncMarketing y publicidad | internationalFriskCatering | internationalMAAS Global, WhimTransporte | internationalMeDirect.beBanca y finanzas | national
Más información sobre Estrategia digitalDescripción We believe online advertising is the broadest medium there is today. Every tv-campaign, outdoor campaign, print ad, installation or guerilla ad, can be an online advertising campaign. Depending on your needs we can create your online ad campaign, from a to z.(13) Habilidades en Publicidad Online Publicidad DigitalCampaña digitalPublicidad de contenidosContenido webMarketing de contenidosCampañas en redes socialesDiseño de redes socialesanuncio en líneaMarketing de Redes SocialesCampaña de publicidad+3(4) proyectos en Publicidad Online (4) Clientes en Publicidad Online Friendship IncMarketing y publicidad | internationalC&A EuropeRopa y accesorios | internationalMAAS Global, WhimTransporte | internationalMeDirect.beBanca y finanzas | national
Más información sobre Publicidad OnlineDescripción We were there when social media was born and we saw it making its first steps. Now it’s a full grown teenager and almost going off to college. Not every brand needs to have a 24/7 presence on every platform known to man, but every brand needs to have at least some presence on social media. And that's where we come in. We can provide you with a relevant content plan for a one-time campaign or a complete strategy that is adaptable and built to last. But without ever losing sight of the fact that we’re making advertising for the people; people don’t want to be treated like idiots and will settle for nothing less than unboring content. And if you want to stay relevant longer than just one campaign and want people to genuinely care about your brand, you’ll need to give your community something that makes them come back. Good community management is what makes the difference here between people trashing your brand (and telling their friends about it) and consumers embracing it (and also telling their friends about it!) Social media ROI? We love social media sales. Why else would you advertise? You want sales right? Here’s a first tip: Your social media channel is like a shopping window. An interactive one. People scroll through their social media, like they stroll through a shopping street. They are window shopping, wherever they are. If your audience sees something they like, they will go in and maybe even buy. All you need to do is make sure that your ‘window’ is appealing, relevant and made to sell. Know to grow. Our social media approach also includes extensive analysis and campaign monitoring. Context here is key as raw numbers rarely tell the whole story and can mean different things depending on your campaign goals.(17) Habilidades en Redes Sociales Marketing socialMarketing de Redes SocialesAnálisis de las redes socialesCreación de contenidosEstrategia de contenidosestrategia de medios socialesPublicidad en redes socialesGestión comunitariaCreación de contenidosEstrategia de contenidos+7(9) proyectos en Redes Sociales (4) Clientes en Redes Sociales Friendship IncMarketing y publicidad | internationalC&A EuropeRopa y accesorios | internationalFriskCatering | internationalMAAS Global, WhimTransporte | international
Más información sobre Redes SocialesDescripción No hay ninguna descripción para este servicio.
(7) Habilidades en Diseño Gráfico Branding y posicionamiento de marcaRebrandingImagen corporativadiseño gráfico de logotiposPosicionamiento de marcaArte gráficoDesarrollo del logotipo(4) proyectos en Diseño Gráfico (4) Clientes en Diseño Gráfico Friendship IncMarketing y publicidad | internationalFriskCatering | internationalMAAS Global, WhimTransporte | internationalMeDirect.beBanca y finanzas | national
Más información sobre Diseño GráficoDescripción No hay ninguna descripción para este servicio.
(1) Habilidades en Animación Digital Motion design(4) proyectos en Animación Digital (4) Clientes en Animación Digital Friendship IncMarketing y publicidad | internationalFriskCatering | internationalMAAS Global, WhimTransporte | internationalMeDirect.beBanca y finanzas | national
Más información sobre Animación DigitalDescripción No hay ninguna descripción para este servicio.
(1) Habilidades en Aplicación Web Contenido web
Más información sobre Aplicación Web
Equipo
15 miembros en el equipo de FRIENDSHIP
Premios
FRIENDSHIP fue galardonado 1 vez
Grand Prix2017-05-31Outdoor
Reseñas
9 reseñas de FRIENDSHIP
4.72/5
(9 reseñas)
AH
Alex HelsenManaging Director en Choco Yoco
ServicioBranding y posicionamiento de marca
SectorCatering
Equipo1 - 10
¿Cuál era el objetivo de la colaboración?We wanted to launch a brand new product in the market with Friendship. They created the brand itself and developed all communication assets that were needed.
¿Qué es lo que más has disfrutado durante la colaboración?Watching the brand literally come to live!
Alex Helsen recomienda esta agencia
EN
Esa-Pekka NykänenDirector of Marketing and Sales en MAAS Global / Whim
ServicioPublicidad
SectorTransporte
Equipo51 - 200
¿Cuál era el objetivo de la colaboración?We launched the mobility service WHIM in Belgium and needed Friendship to develop the 360degree campaign for this Belgian Launch. Key visuals, on and offline ads, movies, social media campaigns, influencer campaigns, ...
¿Qué es lo que más has disfrutado durante la colaboración?Time was ticking all the time and Friendship never missed a deadline and was always prepared to listen to our extra demands and requests.
¿Hay algo en lo que podrían mejorar?probably, there must be but can't think of them right now.
Esa-Pekka Nykänen recomienda esta agencia
CV
Christian Van Looyvoorzitter J&L en J&L
ServicioEstrategia de contenidos
SectorSin fines de lucro
Equipo1 - 10
¿Cuál era el objetivo de la colaboración?The agency helped us with a total digital approach that was designed to reach more relevant people/prospects.
¿Qué es lo que más has disfrutado durante la colaboración?The agency understands our product/sector really well and was always very approachable and reactive.
Christian Van Looy recomienda esta agencia
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Contacto
Datos de contacto de FRIENDSHIP
Detalles
- Sede centralAntwerp, Belgium