Criterion Global
Crecimiento para la Nueva Economía Global.℠
Criterion Global es una agencia de medios de pago que ayuda a las empresas a crecer en mercados, canales y segmentos de clientes. Criterion Global ayuda a las empresas respaldadas por capital privado y con múltiples marcas y mercados a encontrar desperdicios, priorizar mercados y convertir los medios de pago en una palanca de crecimiento más disciplinada. 41 personas en su equipo
Habla Inglés, Japonés, Chino, Español, Coreano
1 proyecto en su carteraTrabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2014
Fundado en 2008
11 premios recibidosServicios
18 servicios ofrecidos por Criterion Global
Nombre del servicio
Nivel de experiencia
Reseñas relacionadasA partir deEquipo
41 miembros en el equipo de Criterion Global
HistoriaIn the 2008 recession, our focus on "Technology & Tenacity" in paid media services set us apart as an independent media buying agency. Today, across North America, APAC, EMEA, and LATAM, we help challenger brands acquire new customers and expand efficiently, impacting global economic growth directly.
Premios
Criterion Global fue galardonado 11 veces
Gramercy Institute, Gold, Media Buying, Private Equity2026-04-01Gold, Media Buying, Private Equity
Financial Communications Society, Silver, Media Strategy for a Financial Institution2026-04-01Silver, Media Strategy for a Financial Institution
Festival of Media APAC, SHORTLIST2023-12-01Best Campaign by an Independent Media Buying Agency
Festival of Media North America, GOLD2023-11-01Best Campaign by an Independent Media Buying Agency
Reseñas
1 reseña para Criterion Global
5/5
(1 reseñas)KP
Katherine Pokrass-AckletonSenior Global Marketing Manager en Amazon
- Servicio
- Planificación de medios
- Sector
- E-commerce
- Equipo
- 10001 - 10002
Katherine Pokrass-Ackleton recomienda esta agencia
¿Cuál era el objetivo de la colaboración?
We were introduced through a search firm that - admittedly - included Criterion Global as a "wild card" independent media agency option. The brief/objective was selecting media agency for international media buying to enhance our market presence across 16 key growth markets in APAC, EMEA, and some in Latin America. Criterion Global won out as a firm that could provide a more senior, fluent, and sophisticated approach compared to global holdco media buying firms.
¿Qué es lo que más has disfrutado durante la colaboración?
Criterion Global is very trnsparent and tells it straight. No surprises. We enjoyed the agency’s deep expertise and blunt insight. Their team demonstrated a thorough understanding of international media buying, tailoring campaigns to our specific needs and effectively reaching our target audiences. Their dedication and personalized service set them apart from the pitch phase and every renewal thereafter, making our collaboration highly effective over time.
¿Hay algo en lo que podrían mejorar?
There were some internal limitations on decision making based on the organization of our marketing leadership. While their work in collaboration was excellent, more frequent updates on campaign performance from OUR side would have helped align our goals. The team is proactive and responsive and still ensured we achieved our objectives efficiently, despite this.
5/5
- Presupuesto
- Calidad
- Entrega en plazo
- Colaboración
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Contacto
Datos de contacto de Criterion Global
Detalles
- Sede central407 Lincoln Rd, Miami Beach, FL 33139, USA
- 325 W 38th St, New York, NY 10018, USA
- 1 Keong Saik Rd., The Working Capitol, The Working Capitol, Singapore 089109, Singapore