TONG Global
Eine interkulturelle Agentur, die die Lücke zwischen Marken und Menschen in und außerhalb Chinas schließt.
TONG Global ist eine spezialisierte bikulturelle China-Marketingagentur mit Büros in London und Shanghai, die Luxus-, Immobilien- und Konsumgütermarken hilft, weltweit mit chinesischen Verbrauchern in Kontakt zu treten. Das chinesische Schriftzeichen TONG bedeutet verbinden, informieren, kommunizieren, verstehen und klarstellen. Durch preisgekrönte Verbraucherintelligenz, strategische und kreative Dienstleistungen sowie Zugang zu unserer proprietären Social-Commerce-Plattform positionieren wir Marken bei der neuen Generation von Konsumenten und Trendsettern Chinas. Zu unseren Markenpartnern gehören Tiffany, Chelsea FC, Fortnum & Mason, Huda Beauty, Charlotte Tilbury, Boden, Whittard of Chelsea, BAFTA, Sunspel, Anya Hindmarch und Heathrow Airport. ✍🏻 Melden Sie sich für den TONG Global-Newsletter an, um China durch die TONG-Linse zu sehen: https://mailchi.mp/tongdigital/tong-global-newsletter-sign-up 26 Personen im Team
Spricht Englisch, Chinesisch
10 Projekte in ihrem PortfolioArbeitet remote auf der ganzen Welt
Sortlist Mitglied seit 2026
Gegründet 2014
1 Auszeichnung verliehenDienstleistungen
22 Dienstleistungen angeboten von TONG Global
Beschreibung TONG Global delivers a comprehensive suite of social media marketing services to help brands reach and engage Chinese consumers both in China and globally. Across its various industry credentials and service packages, the core social media deliverables include owned channel launch and management, bespoke content and asset creation, option to work with KOLs and influencer campaigns, paid media, digital community management, closed-loop integration, mini-program advisory, and more. Social media service costs depend on clients' budget, campaign goals, and social media channels included (Rednote or Xiaohongshu, WeChat, Douyin, Weibo, and more).Skills in Social Media (18) Social MarketingPerformance MarketingSocial Media ListeningSocial Media ManagementSocial Media MarketingSocial Media OptimizationLuxus MarketingSoziale Media WerbungSocial Media BeratungB2C+8Referenzen in Social Media (9) Kunden in Social Media (4) 1 HotelsReise & Freizeit | internationalUniqloKleidung & Accessoires | internationalPixiBeauty | internationalMoooiEinzelhandel | international
Erfahren Sie mehr über Social MediaBeschreibung Within TONG Global’s cross-cultural consultancy arm, Digital Strategy Development serves as the foundation for all digital marketing and activation activity. It translates consumer and market insights into actionable frameworks to ensure brands navigate China's unique digital ecosystem successfully. Digital strategy service costs depend on your budget and campaign goals.Skills in Digitale Strategie (20) Suchmaschinen-OptimierungInhaltliche StrategieContent EntwicklungInhaltsmarketingSEO Content ErstellungPerformance MarketingSEO AuditEthnic MarketingDigital CampaignDigitale Strategie+10Referenzen in Digitale Strategie (8) Bewertung in Digitale Strategie (1) Rosie HillKunden in Digitale Strategie (4) 1 HotelsReise & Freizeit | internationalUniqloKleidung & Accessoires | internationalPixiBeauty | internationalMoooiEinzelhandel | international
Erfahren Sie mehr über Digitale StrategieBeschreibung TONG helps brands with branding and positioning in China - localising global identities while strictly preserving a brand’s premium positioning, exclusivity, and core message. Localisation is not a simple translation, but a curated brand experience tailored to the nuances of the Chinese consumer market. From an audit of the existing brand status and audience segmentation and insights to positioning, identity development and strategic marketing roadmaps, the service cost will depend on client budget and campaign goals.Skills in Markenbildung & Positionierung (13) Markenbildung & PositionierungMarkenmanagementPositionierungInternationales BrandingCorporate BrandingLuxus WerbungLuxus MarketingMarkenbildung & PositionierungMarkenstrategieBranding-Marketing+3Referenzen in Markenbildung & Positionierung (6) Kunden in Markenbildung & Positionierung (4) 1 HotelsReise & Freizeit | internationalUniqloKleidung & Accessoires | internationalPixiBeauty | internationalMoooiEinzelhandel | international
Erfahren Sie mehr über Markenbildung & PositionierungBeschreibung TONG Global designs and executes high-profile public relations events and activations. The agency's headline PR event for China Open two years in a row, in 2025 and 2026, staged at Wimbledon, serves as an example of TONG's events work: https://tong.global/case-study/china-open-event-management-production-at-wimbledon/Skills in Event (16) Social Media ManagementChinesische ÜbersetzungEventmanagementEvent MarketingSocial MarketingSocial-Media-StrategieLuxus MarketingEvent-KonzeptualisierungCorporate Event-PlanungEvent Organisation+6Referenzen in Event (2) Kunden in Event (2) 1 HotelsReise & Freizeit | internationalChina OpenSport | international
Erfahren Sie mehr über EventBeschreibung TONG Global offers services in Influencer Marketing, covering both Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs). With over a decade of industry relationships and a highly curated cross-border network, the agency builds credibility, drives cultural resonance, and generates authentic social proof for brands navigating the Chinese consumer landscape both inside China and globally. TONG's influencer campaigns operate end-to-end. The specialist China marketing agency handles influencer hiring based on data and profile auditing, bespoke creative strategy and briefing, content curation and localisation, paid amplification, all while prioritising reputation and brand alignment with the client. China marketing case studies involving Influencer marketing include Unilever, Taylors of Harrogate, Heathrow Airport, and more. You can find all TONG case studies here: https://tong.global/case-study/Skills in Influencer Marketing (28) Social Media ManagementChinesische ÜbersetzungInternational MarketingSocial MarketingB2B Influencer MarketingSocial SellingInfluencer MarketingSoziale InhaltsstrategieSocial Media CustomizationSocial-Media-Strategie+18Referenzen in Influencer Marketing (8) Kunden in Influencer Marketing (4) UniqloKleidung & Accessoires | internationalPixiBeauty | internationalMoooiEinzelhandel | internationalMCQKleidung & Accessoires
Erfahren Sie mehr über Influencer MarketingBeschreibung TONG offers a highly integrated content strategy service. With an expert bi-cultural, multilingual team, strategy is always highly localised, data-informed, creative, and adapted to target audiences and platform targeting. TONG translates a brand’s global DNA into structured localised content specifically for the China market (or from China to international markets), with pillars that resonate with target consumers. From a full multi-channel strategy across Chinese social media channels to creative and execution, pricing will vary depending on the project's scope, target platforms, and client budget.Skills in Content-Strategie (15) Digitale StrategieBranded ContentContent CurationStrategisches MarketingMedienstrategieSoziale InhaltsstrategieSocial-Media-StrategieStrategieMarkenstrategieSocial-Media-Inhalte+5Referenzen in Content-Strategie (7) Kunden in Content-Strategie (4) UniqloKleidung & Accessoires | internationalPixiBeauty | internationalMoooiEinzelhandel | internationalMCQKleidung & Accessoires
Erfahren Sie mehr über Content-StrategieBeschreibung TONG Global delivers a comprehensive suite of specialist China marketing and strategy services designed to help brands engage Chinese consumers both in China and globally. These services are structured across three core commercial pillars: - China Readiness & Visibility - this foundational pillar focuses on market intelligence, research, and planning to ensure brands understand their positioning and target consumer behaviour before entering the market. From brand audit and competitor review in the Chinese market to strategy development and audience insights. - Audience Building & Digital Activation - presenting brands in a faithful but localised way to establish strong digital presence, build trust, and drive consumer consideration. From social media management and growth (including on RedNote or Xiaohongshu, WeChat, Douyin, Weibo, and more) and influencer marketing to paid media, digital advertising, and PR. - Growth & Traffic Acceleration - implementing commercial, performance-driven marketing tactics designed to turn digital presence into conversions and sales. From a social commerce and e-commerce store setup and bespoke event management to community building and sales support.Skills in Marketing (23) Direkt MarketingMarketingSocial MarketingPerformance MarketingEthnic MarketingLuxus WerbungLuxus MarketingMarketingkommunikationMarketing BeratungMarketing-Dienstleistungen+13Referenzen in Marketing (8) Kunden in Marketing (4) 1 HotelsReise & Freizeit | internationalUniqloKleidung & Accessoires | internationalPixiBeauty | internationalMoooiEinzelhandel | international
Erfahren Sie mehr über MarketingBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Referenz in Growth Marketing (1) Kunde in Growth Marketing (1) CliniqueBeauty
Erfahren Sie mehr über Growth MarketingBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Referenzen in Marktforschung (6) Kunden in Marktforschung (4) 1 HotelsReise & Freizeit | internationalUniqloKleidung & Accessoires | internationalPixiBeauty | internationalChina OpenSport | international
Erfahren Sie mehr über MarktforschungBeschreibung Für diese Dienstleistung ist keine Beschreibung vorhanden.
Referenzen in Grafikdesign (5) Kunden in Grafikdesign (4) 1 HotelsReise & Freizeit | internationalPixiBeauty | internationalChina OpenSport | internationalMoooiEinzelhandel | international
Erfahren Sie mehr über Grafikdesign
Team
26 Mitglieder in TONG Global's Team
GeschichteOur bicultural, bilingual team in London and Shanghai brings together brand-builders, marketers, designers, and strategists who understand both local nuance and global ambition.
Drawing on decades of experience, we deliver bespoke approaches to brand, activation, and commercial strategy.
Auszeichnungen
TONG Global wurde 1 Mal ausgezeichnet
The Drum Award 20262026-05-01Marketing APAC 2026
Bewertungen
1 Bewertungen für TONG Global
5/5
(1 Bewertungen)
RH
Rosie HillMarketing Director bei Luna
DienstleistungDigitale Strategie
SektorImmobilien
Team11 - 50
Was war das Ziel Ihrer Zusammenarbeit?Our objective was to strengthen Luna’s presence in the Chinese student market and make sure we were reaching prospective residents in the right places, with the right messaging. We wanted a partner who not only understood platforms such as WeChat and RedNote and the nuances of the market, but could also understand Luna as a brand and advise us on how best to position and present it to a Chinese audience.
Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht?The TONG team have been brilliant to work with: knowledgeable, responsive and genuinely collaborative. They took the time to really understand Luna, they were then able to combine that understanding with their knowledge of the Chinese student market to guide us on how Luna should be presented in a way that would genuinely resonate. It never felt like simply translating our existing marketing; they helped us adapt the way we communicate while still making sure it felt unmistakably Luna.
Gibt es Verbesserungsmöglichkeiten?Continuing to build on the reporting and insight around what is driving the strongest results would make an already really positive collaboration even more valuable.
Rosie Hill empfiehlt diese Agentur
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Kontakt
Kontaktdetails von TONG Global
Details
- Headquarter170 Kennington Lane, London, UK