New Light Digital

Full-funnel digital marketing for companies in Moldova, the US and the EU. We start from one measurable business goal, then plan and run the website, SEO, Google Ads, Meta Ads, content and email that bring leads, and we track every call, form and message, so reports show leads, cost per lead and what changed. For MONTACO, our client since 2017, qualified leads rose 3,000%.

Google Ads and Meta Ads (Facebook and Instagram) campaigns built around calls, forms and messages, each one tracked as a conversion in Google Analytics and in the ad accounts. We are a Google Partner and run campaigns in Romanian, Russian and English. Results from our case studies: Google Ads cost per lead down 95% for MONTACO, and Google Ads conversions up 1,450% for 2FL Windows, Siding & Roofing in Washington State.

Technical, content and local SEO so a business shows up in Google, in Google Maps and in AI answers, in Romanian, Russian and English. Results from our case studies: every target keyword in Google's top 3 and 938% more keywords in the top 10 for MONTACO; organic traffic up 88% year over year for Mastery Cabinetry in Orlando, and up 375% for 2FL in Washington State.

Advertising planned around one goal per campaign: search ads on Google, social ads on Facebook and Instagram, and the landing pages and creative behind them, with every lead measured from the first click to the call or form. For Moldasig, part of Vienna Insurance Group, our Google Ads helped raise website traffic 228% and brought 1,459 leads in a single month.

Custom websites, online stores and web apps, designed and built by hand rather than from templates, in WordPress, Laravel or Nuxt and Vue, in Romanian, Russian and English. Every site is designed mobile-first, loads fast and is built to turn visits into calls and inquiries, with every form and call tracked. Examples: Moldasig's online insurance platform, with five policy calculators and online payment, and Car4Rent's fleet and booking site in three languages.

Brand identities built from scratch or rebuilt: positioning, the logo, colors and type, animated logos, branded materials and a full brand book. When Moldasig joined Vienna Insurance Group, we rebuilt its identity to VIG's corporate standards, with a 75-page brand book. We also created new identities for Genial, Tax Onest and Moldo Personal, and redesigned MONTACO's brand, which we have looked after since 2017.

Organic social media and content for Facebook, Instagram and TikTok: the editorial calendar, posts and reels, community management, and the paid social that pushes the best of it. For MONTACO we grew the Facebook audience from 856 to more than 10,000 followers and Instagram from 326 to more than 26,000.