SEO “Search Engine Optimisation (SEO) is the process of increasing the visibility and improving the ranking of a website on the “natural” (organic or un-paid) SERPs by implementing SEO best practices. Various techniques subsists including the production of quality content using competitive keywords, building a strong online network and a clear website architecture. Being ranked first on Google it requires coordinating quality content, outreach to influencers and keyword analysis. We find and analyse keywords that need to be targeted and look at how relevant and competitive they are. It is always a matter of how competitive a particular keyword can be, compared to how many qualified visits it can bring. From there, we will generate great content that people can’t resist to share. SEA In 2018, Pay Per Click (PPC) delivers more than 15% ROI year on year which represents the best score in advertising. It also provides a higher Click Through Rate (CTR) along with decreasing costs by 3% (Adobe). Google Adwords is the best tool to receive immediate quality web traffic. Results with Pay Per Click can always be improved with total costs in mind. We will allocate a time that is relevant to the size of your campaigns. It all starts with identifying who and where your ideal audience is. Then we select the most appropriate advertising networks in the markets you are active in. We will create optimised campaigns that will bring you a steady stream of quality traffic at the lowest costs. We measure PPC against other channels to make sure it is used only when it is cost efficient.