Webotic

Casablanca, Morocco

Performance marketing agency in Morocco: media buying, lead generation and server-side tracking.

Webotic is a Moroccan performance marketing agency headquartered in Casablanca, with a workshop in Rabat. We run Google Ads, Meta Ads, TikTok Ads and programmatic campaigns, generate qualified B2B and B2C leads, and set up server-side tracking (GTM Server-Side, Meta Conversions API, Enhanced Conversions) from day one. SEO, landing pages and conversion-focused websites complete the stack. How we work: one engineer runs Google, Meta and TikTok on your account, with a hard cap of 12 accounts per engineer and no offshore subcontracting. Fixed fees in MAD, never a percentage of your media spend. Google Partner, Meta Business Partner and winner of two MEA Business Awards 2025. Observed results: +340% median ROAS and -62% cost per lead at 90 days. Clients include Leyton, Varta, Axure, Audi Morocco, Skoda Morocco, Rabat Zoo and Groupe Eleganza. Pricing on quote, case by case. Learn more at webotic.ma.

10 people in their team

Speaks French, English, Arabic

24 projects in their portfolio

Works remotely across the globe

Sortlist member since 2023

Founded in 2019

3 awards conferred

4.91/5

(14 reviews)

Compare to other agencies

Services

11 services offered by Webotic

Description
🇫🇷 FR Media buying Google Ads, Meta Ads, TikTok Ads et programmatique (DV360, The Trade Desk), piloté comme une seule régie. - Un seul ingénieur pilote Google, Meta et TikTok sur votre compte : pas trois prestataires qui se renvoient la balle. - Tracking server-side (GTM Server-Side, Meta Conversions API, Google Enhanced Conversions) intégré dès le démarrage, pour récupérer les 25 à 35 % de signal perdus depuis iOS ATT. - 12 comptes maximum par ingénieur, aucune sous-traitance offshore. - Honoraires fixes, jamais de pourcentage sur votre budget média. - Reporting hebdomadaire transparent, accès direct à vos comptes publicitaires. Résultats observés sur 28 comptes : ROAS médian +340 % et CPL −62 % à 90 jours. Références : Leyton, ThinSlim Foods, Zoo de Rabat, Gobelets.com, Twenty20, Ouiglass. Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Google Ads, Meta Ads, TikTok Ads and programmatic (DV360, The Trade Desk) media buying, run as a single trading desk. - One engineer runs Google, Meta and TikTok on your account: no three vendors passing the buck. - Server-side tracking (GTM Server-Side, Meta Conversions API, Google Enhanced Conversions) built in from day one, recovering the 25-35% of signal lost since iOS ATT. - 12 accounts max per engineer, no offshore subcontracting. - Fixed fees, never a percentage of your media spend. - Transparent weekly reporting, direct access to your ad accounts. Observed across 28 accounts: +340% median ROAS and −62% CPL at 90 days. Clients include Leyton, ThinSlim Foods, Rabat Zoo, Gobelets.com, Twenty20 and Ouiglass. Pricing on quote, case by case.
Skills in Online Advertising (28)
Native AdvertisingProgrammatic AdvertisingGoogle AdvertisingPerformance MarketingTwitter AdvertisingYoutube AdvertisingDigital AdDisplay MarketingMobile AdvertisingOnline Ad+18
Works in Online Advertising (17)
Reviews in Online Advertising (2)
yahia IRAQI
Jaspreet Saini
Clients in Online Advertising (4)
Track LimitsEducation | national
LeytonManagement Consulting | international
Rosedale ClinicHospitals & Healthcare | regional
My ADHD GPHospitals & Healthcare | national
Learn more about Online Advertising
Description
🇫🇷 FR Génération de leads B2B et B2C qualifiés, mesurée au lead qualifié, pas au clic. - Sourcing multi-canal : Google Ads, Meta Lead Ads, LinkedIn. - Connexion à votre CRM en moins de 48 h, déduplication via Conversions API server-side. - Scoring BANT+ déployé à J+30. - Landing pages dédiées, testées et optimisées en continu. - Lead transmis à votre équipe commerciale sous 48 h. Secteurs principaux : immobilier neuf, santé, formation, automobile, B2B SaaS. +180 % de leads qualifiés en médiane à 90 jours. Références : Leyton (+280 % de leads B2B qualifiés), Axure (95 SQL par mois), Eden Meca (leads ×2,8). Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Qualified B2B and B2C lead generation, measured by qualified lead, not by click. - Multi-channel sourcing: Google Ads, Meta Lead Ads, LinkedIn. - CRM connection in under 48 hours, deduplication through server-side Conversions API. - BANT+ lead scoring live by day 30. - Dedicated landing pages, continuously tested and optimised. - Leads handed to your sales team within 48 hours. Main sectors: new-build real estate, healthcare, education, automotive, B2B SaaS. +180% qualified leads (median) at 90 days. Clients include Leyton (+280% qualified B2B leads), Axure (95 SQLs per month) and Eden Meca (leads ×2.8). Pricing on quote, case by case.
Skills in Growth Marketing (8)
B2B Lead GenerationCustomer AcquisitionLead AcquisitionConversion Rate OptimizationGrowth HackingInbound Lead GenerationLead NurturingLead Qualification
Works in Growth Marketing (15)
Clients in Growth Marketing (4)
LeytonManagement Consulting | international
Rosedale ClinicHospitals & Healthcare | regional
My ADHD GPHospitals & Healthcare | national
AI4DoctorsHospitals & Healthcare | international
Learn more about Growth Marketing
Description
🇫🇷 FR Stratégie d'acquisition construite autour d'un objectif mesurable : leads qualifiés, ventes ou coût d'acquisition. - Audit de l'existant : campagnes, tracking, site, CRM. - Choix des canaux et des priorités selon votre marché (Casablanca, Rabat, Marrakech, Tanger, MENA). - Mise en place du tracking server-side et des tableaux de bord avant toute dépense média. - Feuille de route à 90 jours avec objectifs chiffrés et revue hebdomadaire. Une seule équipe d'ingénieurs, de la stratégie à l'exécution. Références : Zoo de Rabat, Skoda Maroc, Costa Mar, Cafés Carrion. Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Acquisition strategy built around one measurable goal: qualified leads, sales or cost per acquisition. - Audit of your current setup: campaigns, tracking, website, CRM. - Channel mix and priorities based on your market (Casablanca, Rabat, Marrakech, Tangier, MENA). - Server-side tracking and dashboards in place before any media spend. - 90-day roadmap with numeric targets and a weekly review. One engineering team, from strategy to execution. Clients include Rabat Zoo, Skoda Morocco, Costa Mar and Cafés Carrion. Pricing on quote, case by case.
Skills in Digital Strategy (6)
Digital TransformationInbound MarketingSearch MarketingDigital ConsultingTraffic AcquisitionDigitalization
Works in Digital Strategy (9)
Clients in Digital Strategy (4)
Rosedale ClinicHospitals & Healthcare | regional
My ADHD GPHospitals & Healthcare | national
AI4DoctorsHospitals & Healthcare | international
Groupe EleganzaE-commerce | international
Learn more about Digital Strategy
Description
🇫🇷 FR SEO complet sur trois fronts : Google classique, réponses IA (AEO) et moteurs génératifs comme ChatGPT et Gemini (GEO). - Audit technique : vitesse, Core Web Vitals, structure, données structurées. - Contenu d'autorité en français et en arabe, architecture pilier-cluster. - Netlinking qualitatif, notamment dans la presse marocaine. - SEO local et fiche Google Business Profile. - Mesure honnête : accès direct à votre Search Console, aucun rapport embelli. Horizon réaliste : premiers mouvements à 60-90 jours, trafic significatif à 4-6 mois. Références : Varta (trafic SEO ×5,5 sur la région MENA), ARTCO (+220 %), Axure (+520 % de trafic organique). Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Full-scope SEO on three fronts: classic Google search, AI answers (AEO) and generative engines such as ChatGPT and Gemini (GEO). - Technical audit: speed, Core Web Vitals, site structure, structured data. - Authority content in French and Arabic, pillar-cluster architecture. - Quality link building, including Moroccan press. - Local SEO and Google Business Profile. - Honest measurement: direct access to your Search Console, no polished-up reports. Realistic timeline: first movements at 60-90 days, significant traffic at 4-6 months. Clients include Varta (SEO traffic ×5.5 across MENA), ARTCO (+220%) and Axure (+520% organic traffic). Pricing on quote, case by case.
Skills in SEO (24)
App Store OptimisationLocal SEOSEO Content CreationAmazon SEOeCommerce SEOSEO BacklinkingMarketplace SEOSEO Mobile OptimizationOn-Page SEOSEO Analyse+14
Works in SEO (8)
Review in SEO (1)
Morgan Reed
Clients in SEO (4)
LeytonManagement Consulting | international
Groupe EleganzaE-commerce | international
AxureSoftware & Computer Services | international
VartaIndustrial Goods & Services | international
Learn more about SEO
Description
🇫🇷 FR Animation de vos comptes Instagram, TikTok et LinkedIn par une équipe interne à Casablanca. - Strategist, éditeur, motion designer et modérateur darija/français. - Ligne éditoriale, calendrier, publications feed et stories. - Modération et réponses aux messages. - Reporting mensuel : portée organique, croissance des abonnés, sentiment des commentaires et leads attribués. Démarrage de la production 5 jours ouvrés après validation du brief. Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Instagram, TikTok and LinkedIn account management by an in-house team in Casablanca. - Strategist, editor, motion designer and Darija/French community moderator. - Editorial line, content calendar, feed posts and stories. - Moderation and replies to messages. - Monthly reporting: organic reach, follower growth, comment sentiment and attributed leads. Production starts 5 business days after brief approval. Pricing on quote, case by case.
Skills in Community Management (7)
Instagram Community ManagementLinkedIn Community ManagementFacebook Community ManagementComment ModerationContent ProductionMonthly ReportingContent Calendar
Works in Community Management (4)
Clients in Community Management (4)
CACAutomotive | national
Skoda MarocAutomotive | national
Go LeadEducation | national
Lamentin AutoAutomotive | regional
Learn more about Community Management
Description
🇫🇷 FR Sites vitrines, landing pages et boutiques e-commerce pensés pour convertir. - Stack moderne : Next.js ou Astro, Shopify pour l'e-commerce (paiement CMI et paiement à la livraison). - Performance : PageSpeed mobile supérieur à 95, Core Web Vitals au vert. - SEO technique intégré : données structurées, fiche Google Business Profile. - Tracking server-side et connexion CRM prêts dès la mise en ligne. - Multilingue français, anglais, arabe. - Formation à la prise en main du back-office. Site vitrine livré en 14 jours ouvrés, boutique Shopify en 4 à 8 semaines. Références : Audi Maroc (trafic +60 %), Cafés Carrion, Go Lead, Lamentin Auto. Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Corporate websites, landing pages and e-commerce stores built to convert. - Modern stack: Next.js or Astro, Shopify for e-commerce (CMI card payments and cash on delivery). - Performance: mobile PageSpeed above 95, Core Web Vitals in the green. - Built-in technical SEO: structured data, Google Business Profile. - Server-side tracking and CRM connection ready at launch. - Multilingual: French, English, Arabic. - Back-office training for your team. Corporate site delivered in 14 business days, Shopify store in 4 to 8 weeks. Clients include Audi Morocco (traffic +60%), Cafés Carrion, Go Lead and Lamentin Auto. Pricing on quote, case by case.
Skills in Website Creation (19)
Back-End DevelopmentFront End DevelopmentLanding Page DesignResponsive WebsiteWebsite DevelopmentWebsite OptimizationWebsite RedesignWeb ContentMultilingual WebsiteWordpress Design+9
Works in Website Creation (4)
Review in Website Creation (1)
Jordan Taylor
Clients in Website Creation (4)
CACAutomotive | national
Cafés CarrionFood | national
Go LeadEducation | national
Lamentin AutoAutomotive | regional
Learn more about Website Creation
Description
🇫🇷 FR Marketing de performance de bout en bout, de la stratégie à la mesure des résultats. - Media buying Google, Meta, TikTok et programmatique. - Génération de leads B2B et B2C. - Tracking server-side (GTM Server-Side, Meta Conversions API). - SEO, landing pages et sites qui convertissent. - Reporting Looker Studio chaque semaine. Google Partner, Meta Business Partner, lauréat de deux MEA Business Awards 2025. Références : Leyton, Varta, Axure, Zoo de Rabat, Groupe Eleganza. Tarif sur devis, au cas par cas. —————— 🇬🇧 EN End-to-end performance marketing, from strategy to measured results. - Google, Meta, TikTok and programmatic media buying. - B2B and B2C lead generation. - Server-side tracking (GTM Server-Side, Meta Conversions API). - SEO, landing pages and conversion-focused websites. - Weekly Looker Studio reporting. Google Partner, Meta Business Partner, winner of two MEA Business Awards 2025. Clients include Leyton, Varta, Axure, Rabat Zoo and Groupe Eleganza. Pricing on quote, case by case.
Skills in Marketing (18)
Direct MarketingMarketing AnalyticsMarketing StrategyMarketing ConsultingMarketing CoordinationAccount Based MarketingB2C MarketingBuzz MarketingEmotional MarketingExperience Marketing+8
Works in Marketing (3)
Clients in Marketing (2)
Go LeadEducation | national
DigitransformSoftware & Computer Services | national
Learn more about Marketing
Description
🇫🇷 FR Du contenu au service de l'acquisition : SEO, publicité et réseaux sociaux. - Contenus piliers et articles optimisés pour Google et les moteurs IA. - Créations publicitaires et vidéos UGC pour Meta et TikTok. - Production en français, arabe et darija, en interne (strategist, éditeur, motion designer). - Calendrier éditorial aligné sur vos campagnes et vos temps forts commerciaux. Références : Varta et ARTCO (contenus SEO par requête acheteur sur le Maroc, l'Algérie et la Tunisie), Leyton (contenus pour décideurs B2B). Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Content that drives acquisition: SEO, advertising and social media. - Pillar content and articles optimised for Google and AI engines. - Ad creatives and UGC videos for Meta and TikTok. - In-house production in French, Arabic and Darija (strategist, editor, motion designer). - Editorial calendar aligned with your campaigns and key sales periods. Clients include Varta and ARTCO (buyer-intent SEO content for Morocco, Algeria and Tunisia) and Leyton (content for B2B decision-makers). Pricing on quote, case by case.
Skills in Content Strategy (6)
StorytellingSocial Content StrategyBlogging StrategyMultilingual ContentSpecification WritingTarget Audience Definition
Works in Content Strategy (7)
Clients in Content Strategy (3)
Groupe EleganzaE-commerce | international
VartaIndustrial Goods & Services | international
CACAutomotive | national
Learn more about Content Strategy
Description
🇫🇷 FR Plan média construit sur la donnée et sur nos benchmarks CPL et CPM du marché marocain. - Répartition du budget entre Google, Meta, TikTok et programmatique selon vos objectifs et votre cycle de vente. - Programmatique premium (DV360, The Trade Desk, deals PMP sur Hespress, Médias24, Le360) pour les budgets les plus importants. - Projection des volumes de leads et de ventes avant lancement, ajustement hebdomadaire selon les résultats réels. - Attribution et tracking server-side pour mesurer la contribution réelle de chaque canal. Références : Zoo de Rabat (coût par visiteur −35 %), Gobelets.com (ROAS 1,8x → 4,8x), Costa Mar. Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Data-driven media planning, based on our CPL and CPM benchmarks for the Moroccan market. - Budget split across Google, Meta, TikTok and programmatic according to your goals and sales cycle. - Premium programmatic (DV360, The Trade Desk, PMP deals on Hespress, Médias24, Le360) for larger budgets. - Lead and sales volume forecasts before launch, adjusted weekly against actual results. - Server-side attribution and tracking to measure each channel's real contribution. Clients include Rabat Zoo (−35% cost per visitor), Gobelets.com (ROAS 1.8x → 4.8x) and Costa Mar. Pricing on quote, case by case.
Skills in Media Planning (4)
Media BuyingMedia StrategyOnline Media BuyingStrategic Planning
Works in Media Planning (7)
Clients in Media Planning (4)
Groupe EleganzaE-commerce | international
Zoo de RabatTravel & Leisure | regional
CACAutomotive | national
Skoda MarocAutomotive | national
Learn more about Media Planning
Description
🇫🇷 FR Publicité et présence organique sur Instagram, Facebook, TikTok et LinkedIn. - Campagnes Meta Ads et TikTok Ads pilotées par le même ingénieur que vos campagnes Google. - Créations adaptées à chaque format : reels, stories, carrousels, UGC. - Tracking Conversions API pour mesurer les leads et les ventes réellement générés. - Retargeting et audiences construites sur vos propres données. Références : Twenty20 (ROAS Meta +340 % en 60 jours), Ouiglass (coût par lead −42 %), Groupe Eleganza. Tarif sur devis, au cas par cas. —————— 🇬🇧 EN Paid and organic presence on Instagram, Facebook, TikTok and LinkedIn. - Meta Ads and TikTok Ads campaigns run by the same engineer as your Google campaigns. - Creatives adapted to each format: reels, stories, carousels, UGC. - Conversions API tracking to measure the leads and sales actually generated. - Retargeting and audiences built on your own first-party data. Clients include Twenty20 (+340% Meta ROAS in 60 days), Ouiglass (−42% cost per lead) and Groupe Eleganza. Pricing on quote, case by case.
Skills in Social Media (9)
SM AnalyticsInstagram MarketingSnapchat AdvertisingSocial Media StrategySocial Media ManagementSocial Media MarketingSocial Media OptimizationSocial Media MonitoringSocial Content Strategy
Works in Social Media (3)
Clients in Social Media (3)
Groupe EleganzaE-commerce | international
Skoda MarocAutomotive | national
Costa MarReal Estate | national
Learn more about Social Media

Team

10 members in Webotic's team

Story🇫🇷 Depuis 2019, une équipe d'ingénieurs media et data entre Casablanca et Rabat : acquisition payante, tracking fiable et honoraires fixes. 🇬🇧 Since 2019, a media and data engineering team in Casablanca and Rabat: paid acquisition, reliable tracking and fixed fees.

Awards

Webotic was awarded 3 times

MEA Business Awards 20252025-01-01Client Service Excellence Award

MEA Business Awards 20252025-01-01Best Media Buying & Lead Generation Specialists

google partners2022-01-01Google Ads

Reviews

14 reviews for Webotic

4.91/5

(14 reviews)

Hiba Benali. at .

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?L’agence a su répondre à nos besoins et nous accompagner efficacement dans nos démarches.

What did you enjoy the most during your collaboration?J’ai particulièrement apprécié l’écoute, la disponibilité et le professionnalisme de l’équipe, ainsi que la qualité de l’accompagnement tout au long de notre collaboration.

Hiba Benali recommends this agency

Morgan ReedMarketing Director at bankwen

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?We wanted to perform a complete technical SEO audit and implement a content strategy to boost our online visibility and qualified leads.

What did you enjoy the most during your collaboration?Their data-driven approach, consistent communication, and ability to deliver tangible ranking improvements made a significant difference.

Are there any areas for improvements?A slightly simpler summary of complex technical terms in the monthly reports would make them even easier to digest.

Morgan Reed recommends this agency

ServiceSEO

SectorBanking & Financials

Team201 - 500

Jordan TaylorPMO at boffweb

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?We wanted to build a fast, user-friendly website optimized for conversion and search engine ranking (SEO).

What did you enjoy the most during your collaboration?Their technical expertise, attention to detail, and ability to turn our vision into an intuitive and visually striking website were outstanding.

Are there any areas for improvements?N/A — everything went smoothly from initial wireframes to the final website launch

Jordan Taylor recommends this agency

ServiceWebsite Creation

SectorClothing & Accessories

Team501 - 1000

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Contact

Contact details of Webotic

Details

Headquarter332 Boulevard Brahim Roudani, Casablanca, Maroc