Online AdvertisingFrom €1000
Inbound Marketing is the process of attracting leads to your product or service by publishing and promoting helpful or entertaining content in the channels where your customers spend time. With Inbound Marketing you educate and inform people about solutions and offers you have for them with problem-solving blogs, helpful hints, educational how-to's, infographics, star-rating reviews, videos, ebooks, whitepapers, etc.
Inbound Marketing is about empowering your potential customers to make the right decisions for themselves and is a fundamental shift in the way we do business. Instead of being intrusive and fighting for potential customers attention, Inbound Marketing strives to be part of the every day conversation of people who are searching for information and solutions.
Veleration’s inbound marketing strategy begins with an in-depth discovery to determine exactly what challenges and concerns your potential buyers are looking to solve. Based on this discovery process, we create content that helps guide your potential customers through the various stages of the buyer’s journey with helpful content that's educational in nature.
By publishing this content throughout your online ecosystem—website, blog, social media channels, etc.—we're able to position your company as the go-to solution for potential buyers. Veleration’s inbound marketing strategy begins with an in-depth discovery to determine exactly what challenges and concerns your potential buyers are looking to solve.Read more
Website CreationFrom €1000
Whereas traditional approaches to website design would involve a new 3-month development cycle every couple of years that results in a new website, Veleration proposes an innovative new approach called Growth Driven Design (GDD).
GDD embraces agile methodologies and focuses on developing a data-driven website that is constructed with adaptability and flexibility in mind.
One of the principal tenets behind this approach hinges on mitigating the risk associated with designing a non-data driven website that leverages popular trends and that leverages decisions that are, ultimately, based on unproven hypotheses. In many cases, decisions are made based on popular trends without any real visibility into what the impact of those decisions will be. It is not until post-launch that an analysis of results occurs, and at this stage, it is oftentimes too late to bring a project back to the drawing board.
The Growth Driven design website approach shortens the time and the upfront cost required to launch your new site. This approach involves focusing on the 20% of the website that will make the most immediate impact and launching as quickly as possible.
This approach allows you to save time and resources so that instead of investing a larger one-time fee for your website, you’ll make smaller payments over the course of the year as your website is gradually expanded and enhanced.
Once the initial website is launched, expansion is prioritized in order to focus on those areas that will generate the most impact through boosting conversions, improving user experience, personalizing for buyer personas, and building marketing assets.Read more