UpMetrics

Berlin, Germany

Profit-focused Google Ads agency (POAS): tracking, margin bidding and creatives.

UpMetrics manages Google Ads and Microsoft Ads for brands with complex customer journeys: D2C brands, online stores with large catalogs and B2B companies with long sales cycles. We work in a fixed order. First the data foundation: server-side tagging, Enhanced Conversions, Consent Mode v2 and offline import of leads and closed deals from HubSpot, Pipedrive or Salesforce. Then bidding on contribution margin (POAS) instead of revenue (ROAS), with cost of goods and returns in the conversion value. Then fresh creatives for Performance Max, Demand Gen and YouTube. The client always owns the account. AI agents check every account daily for anomalies, and a human decides on every change. The entry point is the free AdScore check: a 0-100 rating of the account with the three levers that have the biggest profit impact. We work in English and German with clients in the DACH region, the EU and the US.

8 people in their team

Speaks German, English

Sortlist member since 2026

Founded in 2025

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Description

Tracking & Data Engineering für Google Ads: Server-Side Tagging (sGTM) auf eigener Subdomain, Enhanced Conversions, Consent Mode v2 und Rückimport von qualifizierten Leads und Abschlüssen aus HubSpot, Pipedrive oder Salesforce. Dazu Datalayer-Audits, Abgleich von Shop, GA4 und Ads sowie GA4-Export nach BigQuery mit Looker-Studio-Dashboards. Ziel: Google bietet auf echte Umsätze und Deals statt auf Formular-Klicks.

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Description

Google Ads und Microsoft Ads mit Profit-Fokus: Wir steuern Search, Shopping, Performance Max, Demand Gen und YouTube auf Deckungsbeitrag (POAS) statt Umsatz (ROAS). Einkaufspreise und Retouren fließen in den Conversion-Wert, das Sortiment wird nach Marge segmentiert, Brand und Non-Brand werden getrennt bewertet. Basis ist sauberes Tracking (Server-Side Tagging, Enhanced Conversions, CRM-Rückimport). Einstieg: kostenloser AdScore-Check mit den drei größten Hebeln für mehr Gewinn.

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HeadquarterKolonnenstraße 8, Berlin-Tempelhof-Schöneberg, Germany