UpHouse Inc.

- We’ll provide traditional and digital tactics you can implement to support your sales and marketing goals. - We can help you find media opportunities in different languages to cater to your unique audiences. - We’ll report on your progress by analyzing metrics, and then use those insights to determine future tactics and optimizations. - We can accommodate a wide range of budgets—we’ll make the best use of what you have to work with.

Authentic branding lives in the little moments. And it’s our job to uncover them. We’ll dig deep and work with you to discover how your brand best relates to your customers, then we shape an authentic story that tells your audience who you are and what you believe in—as shown by your actions. Whether your organization is starting fresh with a new brand, rebranding, changing direction, merging or targeting a new audience—we’re here to help you ensure your brand tells an authentic story that matters to people inside and outside of your organization.

UpHouse connects brand storytelling with measurable performance. We design integrated advertising campaigns across digital, social, search, and traditional channels, ensuring each placement, message, and creative asset serves a clear and strategic purpose. Our team leads with campaign and media strategy, grounding every decision in audience insight and clear objectives. From there, we develop creative concepts and advertising assets in-house (copywriting, design, and video) so ideas stay cohesive from concept through execution. What sets UpHouse apart is our commitment to thoughtful advertising that supports a brand's values. We walk the line between an outside agency and a member of your in-house marketing department. We don't minimize or replace your existing talent. Instead, we fill the gaps and offer guidance along the way.

At UpHouse, our skilled content marketing experts and copywriters will work with you to develop a manageable content strategy that will strengthen your brand position and connect to each of your audience’s unique needs. - First, we’ll audit your existing content and categories. - Then, we’ll look at your current performance and metrics to determine gaps and opportunities. - After our initial research, we’ll collaborate with your team to brainstorm new tactics and topics. - Taking into account all we’ve discussed, we’ll prepare a content strategy document to hand off to your team to support your content creation going forward.

The internet has given marketers a cost-effective way to provide their customers with educational, amusing and rewarding experiences at their fingertips. Your online presence is your 24/7/365 connection to the audiences who drive to your business, and there’s nothing that we enjoy more than building important connections.

Graphic design is a catch-all for everything we do, since most visual projects require it. We create brand identities, campaign identities and print and digital collateral for our clients. The best way to know what type of design work is right for your project starts with understanding the difference between concept and production design. Concept design happens when our design team develops the visual expression of a concept. We’ll work with you and our creative team to understand what you need to communicate, then we’ll dig deep, explore multiple visual directions and share the work that best represents our big ideas. Production design involves executing deliverables once a concept is already developed. These could be creating digital or print assets, exporting logos or files, providing brand guidelines or updating existing creative.

We’ll start with a fact-finding workshop where we’ll ask you questions about your pain points, goals and audiences. Then we’ll follow up with a collaborative tactical brainstorm to discuss ways we can engage each of your audiences. After these sessions, and during our own internal brainstorms, we’ll put together a marketing strategy document that outlines your plan. A marketing strategy is often done in tandem with a brand platform or as part of a campaign. Your business can use email marketing to increase brand awareness, provide valuable content for your audiences, promote campaigns, move leads through the sales funnel or even remind people to check your website for updates. We’ll help create and deliver email communications that connects you with your audiences—right in their inboxes. There are many tactics you can use to improve your website’s SEO. We’ll help you address and implement on-site and off-site SEO tactics that will help drive traffic to your website, helping your audience find the solutions they’re looking for. If you’re not happy with your SEO performance, we can audit your current SEO practices and work toward optimizing your digital marketing efforts.

It’s our job to listen carefully to what you want to achieve, then thoughtfully create video content that captures the attention of the folks you care about. Our video team is well-versed in a variety of video styles and has developed award-winning projects for many of our clients. We have an in-house production studio of writers, directors, producers, animators and editors on staff. We also regularly partner with outside talent and specialists to bring your creative project to life.

With local knowledge and diverse media relationships in our back pocket, our expert team is positioned to handle public relations campaigns across North America. We’ve supported clients through grand openings, new product launches, strategic pivots, serious crises and everything in between. Alongside our consultants, we’ll prepare your team and the public for whatever newsworthy message you need to communicate. With heart and empathy, we’ll help you build your status as a knowledge leader within your industry. No matter the tactic, we cater the strategy to meet your objectives.

Social media has made great strides in levelling the playing field when it comes to whose messages are able to reach the masses, but there’s still work to be done to ensure that diverse voices are being heard. Your voice has value and the power to do great things. We can help you find the partnerships and opportunities that will keep your audience—and income—growing.