TheRoad
Helping companies turn software augmented physical products into success
We help startups and established manufacturers design, validate, and launch smart, connected products – bridging the worlds of physical devices and digital services. My consultancy, TheRoad, offers Product Management as a Service: guiding teams through product discovery, definition, and delivery with a focus on IoT, smart hardware, and digital transformation. Clients choose TheRoad when they need: Product strategy and market validation for connected devices Hardware-software roadmap alignment Fractional CPO leadership or PM process design Let’s make your next product smarter – and successful from the outset. Keywords: Product Management · Smart Hardware · IoT · Product Strategy · Physical-Digital Innovation · Connected Devices · Lean Hardware · Product-Market Fit ----- Nous aidons les startups et les fabricants établis à concevoir, valider et lancer des produits intelligents et connectés – en reliant le monde des objets physiques à celui des services numériques. Mon cabinet, TheRoad, propose un service de Product Management à la demande, accompagnant les équipes tout au long de la découverte, de la définition et de la mise sur le marché des produits, avec un accent sur l’IoT, le matériel intelligent et la transformation digitale. Les clients choisissent TheRoad lorsqu’ils recherchent : Une stratégie produit et une validation marché pour leurs dispositifs connectés Une coordination claire entre matériel et logiciel Un pilotage Fractional CPO ou la structuration des processus produit Faisons ensemble de votre prochain produit un succès – plus intelligent dès le départ. Mots-clés : Product Management · Matériel intelligent · IoT · Stratégie produit · Innovation physique-digitale · Objets connectés · Lean Hardware · Product-Market Fit 4 people in their team
Speaks English, French, Hebrew
9 projects in their portfolioWorks remotely across the globe
Sortlist member since 2020
Founded in 2019
5/5
Services
4 services offered by TheRoad
Description I am a hands-on consultant, specializing in “Zero to One” phase and major pivots. As an accomplished senior product manager, I excel in crafting and executing product strategy that drives success in both B2B and B2C markets. My leadership abilities and multi-disciplinary expertise enable me to lead cross-functional teams effectively. With strong analytical skills, I develop product specifications and prioritize user experience to create seamless and impactful solutions. I have a solid understanding of SaaS products, which allows me to deliver scalable and industry-specific offerings. If you seek a results-oriented product manager who can navigate complex challenges and deliver exceptional products, I'm here to drive your vision to fruition.Skills in Product Management (16) Project ManagementProduct DesignProduct DevelopmentMinimum Viable ProductProduct MarketingProduct LaunchingProduct DiscoveryTarget Market SelectionProduct ExplorationProduct Lifecycle Management+6Works in Product Management (6) Reviews in Product Management (2) Itay RubinsteinAriel AlmosClients in Product Management (3) Dolce Vita LTDRetail | internationalEyeClickEducation | internationalAudioDotsMedia | international
Learn more about Product ManagementDescription We do marketing strategy as part of PLG (Product Led Growth) Defining business model, unit economics, CAC (Customer Acquisition Cost) and LTV (Life Time Value) Funnel planning and budgeting Analytics strategy KPIs and OKRsSkills in Marketing (6) Marketing StrategyB2B MarketingMultichannel MarketingMarketing ConsultingInternational MarketingB2C MarketingWorks in Marketing (2) Clients in Marketing (2) CommugenBanking & Financials | internationalAudioDotsMedia | international
Learn more about MarketingDescription We work with development partners across a variety of technologies, geographies, and price points. Consult about your own project!Skills in Software Development (3) Custom Software DevelopmentSoftware ArchitectureSoftware ConsultingWorks in Software Development (3) Clients in Software Development (2) EyeClickEducation | internationalAudioDotsMedia | international
Learn more about Software DevelopmentDescription Cloudification and digitization of internal business processes Product ideation and discovery Externalizing value to customers and internal stake holders Value proposition creation Strategy to Roadmapping to execution User stories, Data flows, UX / UI strategySkills in Digital Strategy (3) Digital TransformationDigital MarketingWeb MarketingWork in Digital Strategy (1) Client in Digital Strategy (1) CommugenSoftware & Computer Services | international
Learn more about Digital Strategy
Team
4 members in TheRoad's team
StoryI am a hands-on consultant in Smart Product Management, helping the design, validation, and launch of software-augmented physical products.
I bridge hardware, software, and UX to guide teams from Zero-to-One to product-market fit and sustainable growth.
Consumer electronics, professional equipment, software.
Reviews
2 reviews for TheRoad
5/5
(2 reviews)
IR
Itay RubinsteinCEO at 9 Dots Media
ServiceProduct Management
SectorMedia
Team1 - 10
The player that TheRoad worked on received a high click rate from users. They had a very effective workflow and demonstrated a high level of experience and knowledge in their field.
AA
Ariel AlmosCEO at EyeClick
ServiceProduct Management
SectorSoftware & Computer Services
Team11 - 50
TheRoad completed the project on time and according to the client’s specifications. Throughout the development, they communicated with the client through in-person and virtual meetings, email, and a messaging app. In addition, they were professional, responsive, and flexible to changes.
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Contact
Contact details of TheRoad
Details
- HeadquarterTheRoad, ToHa bldg, Yigal Alon Street 114, Tel Aviv-Yafo, Israel