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TheRoad

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Tel Aviv-Yafo, Israel
Helping companies turn software augmented physical products into success
We help startups and established manufacturers design, validate, and launch smart, connected products – bridging the worlds of physical devices and digital services. My consultancy, TheRoad, offers Product Management as a Service: guiding teams through product discovery, definition, and delivery with a focus on IoT, smart hardware, and digital transformation. Clients choose TheRoad when they need: Product strategy and market validation for connected devices Hardware-software roadmap alignment Fractional CPO leadership or PM process design Let’s make your next product smarter – and successful from the outset. Keywords: Product Management · Smart Hardware · IoT · Product Strategy · Physical-Digital Innovation · Connected Devices · Lean Hardware · Product-Market Fit ----- Nous aidons les startups et les fabricants établis à concevoir, valider et lancer des produits intelligents et connectés – en reliant le monde des objets physiques à celui des services numériques. Mon cabinet, TheRoad, propose un service de Product Management à la demande, accompagnant les équipes tout au long de la découverte, de la définition et de la mise sur le marché des produits, avec un accent sur l’IoT, le matériel intelligent et la transformation digitale. Les clients choisissent TheRoad lorsqu’ils recherchent : Une stratégie produit et une validation marché pour leurs dispositifs connectés Une coordination claire entre matériel et logiciel Un pilotage Fractional CPO ou la structuration des processus produit Faisons ensemble de votre prochain produit un succès – plus intelligent dès le départ. Mots-clés : Product Management · Matériel intelligent · IoT · Stratégie produit · Innovation physique-digitale · Objets connectés · Lean Hardware · Product-Market Fit
4 people in their team
Speaks English, French, Hebrew
10 projects in their portfolio
Works remotely across the globe
Sortlist member since 2020
Founded in 2019
5/5
(2 reviews)

Services

6 services offered by TheRoad

Service name
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  • Description
    I am a hands-on consultant, specializing in “Zero to One” phase and major pivots. As an accomplished senior product manager, I excel in crafting and executing product strategy that drives success in both B2B and B2C markets. My leadership abilities and multi-disciplinary expertise enable me to lead cross-functional teams effectively. With strong analytical skills, I develop product specifications and prioritize user experience to create seamless and impactful solutions. I have a solid understanding of SaaS products, which allows me to deliver scalable and industry-specific offerings. If you seek a results-oriented product manager who can navigate complex challenges and deliver exceptional products, I'm here to drive your vision to fruition.
    Skills in Product Management (16)
    Product DesignProduct LaunchingProduct MarketingProject ManagementMinimum Viable ProductProduct DiscoveryProduct ExplorationProduct Lifecycle ManagementProduct Roadmap DefinitionTarget Market Selection+6
    Works in Product Management (7)
    Tangibles: How Software Turns Hardware into Platforms - Product Management
    EyeClick edu: Interactive games in the classroom - Product Management
    Reviews in Product Management (2)
    Itay Rubinstein
    Ariel Almos
    Clients in Product Management (4)
    TheRoadManagement Consulting | international
    Dolce Vita LTDRetail | international
    EyeClickEducation | international
    AudioDotsMedia | international
    Learn more about Product Management
  • Description
    We do marketing strategy as part of PLG (Product Led Growth) Defining business model, unit economics, CAC (Customer Acquisition Cost) and LTV (Life Time Value) Funnel planning and budgeting Analytics strategy KPIs and OKRs
    Skills in Marketing (6)
    B2B MarketingInternational MarketingMarketing StrategyCross Platform MarketingMarketing ConsultingB2C Marketing
    Works in Marketing (2)
    Clients in Marketing (2)
    CommugenBanking & Financials | international
    AudioDotsMedia | international
    Learn more about Marketing
  • Description
    We work with development partners across a variety of technologies, geographies, and price points. Consult about your own project!
    Skills in Software Development (3)
    Software ArchitectureCustom Software DevelopmentSoftware Consulting
    Works in Software Development (3)
    EyeClick edu: Interactive games in the classroom - Software Development
    Clients in Software Development (2)
    EyeClickEducation | international
    AudioDotsMedia | international
    Learn more about Software Development
  • Description
    Cloudification and digitization of internal business processes Product ideation and discovery Externalizing value to customers and internal stake holders Value proposition creation Strategy to Roadmapping to execution User stories, Data flows, UX / UI strategy
    Skills in Digital Strategy (3)
    Digital TransformationDigital MarketingWeb Marketing
    Work in Digital Strategy (1)
    Client in Digital Strategy (1)
    CommugenSoftware & Computer Services | international
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Work in Content Strategy (1)
    Tangibles: How Software Turns Hardware into Platforms - Content Strategy
    Client in Content Strategy (1)
    TheRoadManagement Consulting | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Work in Market Research (1)
    Tangibles: How Software Turns Hardware into Platforms - Market Research
    Client in Market Research (1)
    TheRoadManagement Consulting | international
    Learn more about Market Research
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Team

4 members in TheRoad's team

TheRoad cover
StoryI am a hands-on consultant in Smart Product Management, helping the design, validation, and launch of software-augmented physical products. I bridge hardware, software, and UX to guide teams from Zero-to-One to product-market fit and sustainable growth. Consumer electronics, professional equipment, software.
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Reviews

2 reviews for TheRoad

5/5
(2 reviews)
IR
Itay RubinsteinCEO at 9 Dots Media
ServiceProduct Management
SectorMedia
Team1 - 10
5/5

The player that TheRoad worked on received a high click rate from users. They had a very effective workflow and demonstrated a high level of experience and knowledge in their field.

ServiceProduct Management
SectorMedia
Team1 - 10
AA
Ariel AlmosCEO at EyeClick
ServiceProduct Management
SectorSoftware & Computer Services
Team11 - 50
5/5

TheRoad completed the project on time and according to the client’s specifications. Throughout the development, they communicated with the client through in-person and virtual meetings, email, and a messaging app. In addition, they were professional, responsive, and flexible to changes.

ServiceProduct Management
SectorSoftware & Computer Services
Team11 - 50
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Contact

Contact details of TheRoad

Details

  • HeadquarterTheRoad, ToHa bldg, Yigal Alon Street 114, Tel Aviv-Yafo, Israel