The Turtle Story

What was the objective behind your collaboration?We are a premium furniture brand that celebrates Indian heritage and craftsmanship through designs that are functional, elegant and contemporary. We had a clear vision of how we want to position our brand in the market. We needed an agency who could understand and appreciate the value that Russet was offering to its customers. After meeting a bunch of agencies, The turtle story became an obvious choice because the team not only were great with the creativity but also understood the business perspective of the project. We tested them out with the logo design and in the first concept presentation itself we decided to hand over the complete creative requirements to them. Turtle did our entire branding, website, social media, marketing collaterals and brand launch.

What did you enjoy the most during your collaboration?Their involvement and ownership! They drove this as their own and with so much passion. I think the founder's direct involvement in the project has a huge impact on the creative outcome and also on the overall experience. I am pretty happy with our association. Definitely exceeded my expectations!! The depth in the concept and storytelling is their strength. They are very approachable folks. :)