The Reference

Ghent, Belgium

Established in 1993, The Reference is an international web agency and one of the digital pioneers in Europe . From its very start the agency combined marketing and technology to create important added value for its clients. Today The Reference is a leading multichannel agency with a team of more than 140 highly skilled employees. The Reference, based in Ghent, Antwerp and New York, is characterized by a result-oriented approach, reflected in its motto: it's more than digital, it's your business . The agency assists its clients in strategic transformation projects and turns objectives into success stories, while seamlessly integrating various areas of expertise: brand design, e-commerce, marketing automation, search engine marketing, social media, analytics, mobile & tablet, custom applications,... The Reference is one of the very few companies that has a full service digital offering, but is definitely unique in its integrated approach across all (digital) channels and customer touchpoints. Customers appreciate The Reference for its performance oriented approach and relentless focus on achieving and leveraging their strategic business objectives. In 2007, the agency joined Emakina Group, enabling it to service its clients internationally as well. Among the clients of The Reference are Besix, Kodak Alaris, Carglass, Luminus, Ikea, Bekaert, DELA, Thomas Cook, OZ - Onafhankelijk Ziekenfonds, Makro Cash & Carry Belgium, Gates Europe, International Post Corporation, Swiss Education Group, Fluxys, Colruyt, BNP Paribas Fortis, Ansell, iMinds, Shurgard Europe, …

170 people in their team

Speaks Dutch, English

6 projects in their portfolio

Works remotely across the globe

Sortlist member since 2014

Founded in 1992

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Services

16 services offered by The Reference

Description
Employees are increasingly bringing their tablet or smartphone with them to the office because it allows them to perform their job better. Many companies have noticed this, and are now recognising the potential in mobile applications which address the professional needs and responsibilities of their employees. These devices could mean added value for your company as well.
Skills in Web Application (2)
PHP OntwikkelingPhp Development
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Description
The Reference has an extensive and highly skilled technical team that spares no effort in bringing your project to successful fruition. The team makes use of standard platforms such as Microsoft .NET, Java and PHP.
Skills in Website Creation (4)
Responsive Website OntwikkelingPHPPhp DevelopmentWebsite Herontwerp
Works in Website Creation (2)
Clients in Website Creation (2)
LuminusEnergy & Oil | national
iMindsGovernment & Administration | regional
Learn more about Website Creation
Description
- mobile strategy
- iOS, Android, Windows Phone
- Sales tools (Showpad)
- mobile magazines
- mobile advertising
Skills in Mobile App (1)
Publicidad para móviles
Work in Mobile App (1)
Client in Mobile App (1)
Energy LabHospitals & Healthcare | regional
Learn more about Mobile App
Description
How can the digital channels and all customer touchpoints contribute to the objectives of my organization?
Skills in Digital Strategy (5)
Digitale ConsultingCRM ConsultingDigitale TransformatieOnline Game DevelopmentMarketing Automation
Work in Digital Strategy (1)
Client in Digital Strategy (1)
OZHospitals & Healthcare | national
Learn more about Digital Strategy
Description
E-commerce is providing viable opportunities for companies to provide (at least a part of) their range of products or services through the Internet. E-commerce solutions are even being deployed across new channels: for example, we developed the iPhone and Android version of the Collect&Go application of Colruyt.
Learn more about E-commerce
Description
Our approach is centered around enabling you to act independently. We take care of training, equipment and support, so you yourself can manage your social media channels. Of course, we are also always available to help out where necessary.
Learn more about Social Media
Description
When the Perform team was first set up a number of years ago in order to consolidate all of our online marketing expertise into one team of experts, a lot of attention was paid to search engine marketing (SEA), and particularly to the best known SEA product, Google AdWords.
Skills in Online Advertising (3)
Google AdwordsPerformance MarketingSearch Engine Marketing
Work in Online Advertising (1)
Client in Online Advertising (1)
DelaBanking & Financials | national
Learn more about Online Advertising
Description
The Reference can assist you by creating
Mood boards
User experience
Graphic interfaces
Prototypes & mock-ups
Brand recognition
Consistency in all declinations
Learn more about Graphic Design
Description
We just love your brand!
That's why we work with passion on your brand's positioning
The positioning of your brand
The graphics for success
Optimal usability
Selecting the most powerful channels
Skills in Branding & Positioning (2)
BedrijfsidentiteitBrand Design
Work in Branding & Positioning (1)
Client in Branding & Positioning (1)
PartoolIndustrial Goods & Services | national
Learn more about Branding & Positioning
Description
Click-to-open rate, lead nurturing, real-time optimisation... these are all concepts which have earned a permanent place in the realm of email marketing. We can safely say that email marketing has evolved into a full-grown and high-tech marketing discipline which is increasingly being utilised within the context of an overall CRM strategy. A high-yield email marketing scheme can be invaluable to your enterprise, provided you get the right support.
Learn more about Email Marketing