The New Normal
Culture-first transformation that makes change stick.
About The New Normal The New Normal supports leaders, teams and organisations in culture-driven transformation. Founded in Stuttgart in 2019, the company believes culture is the primary lever for sustainable change and combines corporate experience with a start-up mindset. Core expertise Agile process design, project & change management, leadership culture, participation & learning formats, event management, internal and external communication, branding & marketing, workshop design & facilitation, community building & management. Approach They blend existing organisational strengths with new-work approaches, inspire and empower collective intelligence, and prioritise people and ecosystems over tools alone. The team draws on experience from the Leadership 2020 initiative at Daimler AG and a broad network of agencies and experts. Why choose them Practical, human-centred transformation that creates lasting engagement and sustainable ways of working. The New Normal designs culture transformation to create measurable, long-term change. No review yetBe the first to write one
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Services
3 services offered by The New Normal
Description We design digital strategies that align technology with culture, prototyping fast to embed sustainable practices and empower teams for long-term organisational change.Skills in Digital Strategy (2) Digital TransformationDigital Marketing
Learn more about Digital StrategyDescription We run participatory innovation sprints, combining corporate experience and a start-up mindset to prototype and scale ideas that shift leadership and team culture.Skills in Innovation (1) Innovation Consulting
Learn more about InnovationDescription We translate analytics into human-centred insights, measuring behaviour and culture change to guide agile interventions and track measurable, lasting impact.Skills in Web analytics/Big data (1) Big Data Process Improvement Consulting
Learn more about Web analytics/Big data
Team
12 members in The New Normal's team
StoryWe started The New Normal in 2019 in Stuttgart after years of seeing transformation projects stall when only systems or tools were changed. Our core team came off the Leadership 2020 initiative at Daimler AG and kept asking why good plans failed to stick. That question became our compass. We combine more than a decade of corporate know‑how with a start‑up mindset to place culture — the people and ecosystems inside organisations — at the centre of change. Early projects taught us to listen first, prototype fast, and spread ownership beyond executives to everyday teams. We take pride in helping clients discover what truly suits them and in unlocking collective intelligence through agile design, participative formats and clear communication. Creating the new normal is messy — and exactly why we love it.
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Contact
Contact details of The New Normal
Details
- Headquarter6 Dornhaldenstraße, 70199 Stuttgart, Deutschland