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Superellipse

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Mechelen, Belgium
Award-winning Belgian design and innovation agency for products, brands, experiences, and strategy
Superellipse is a Belgian design and innovation agency with studios in Mechelen and Antwerp. The agency was formed by the merger of two established Belgian design studios: Achilles Design and Studio Dott. We help companies, governments, and organizations tackle complex challenges through a unique combination of strategy, design, and engineering. Our teams work across three practices: Strategy Hub, Product Lab, and Experience Studio. That structure allows us to move fluidly between strategic questions and hands-on execution, from innovation strategy and service design to product development, brand and interior design, and digital experiences. What sets us apart is the mix of disciplines under one roof. Brand designers, industrial designers, engineers, UX designers, spatial designers, and mixed reality specialists work together on the same projects. That cross-disciplinary collaboration consistently produces solutions that are more integrated, more considered, and more ready for the real world. We work across sectors: healthcare, mobility, food and retail, industry, public services, entertainment and more.
49 people in their team
Speaks Dutch, English, French
11 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 1994
28 awards conferred
5/5
(3 reviews)

Services

9 services offered by Superellipse

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  • Description
    Designing a product is one thing. Making sure it can actually be manufactured, certified, and sold is another. We do both. We start where it matters: with the people who will use the product. User research, observations, and testing are built into our process from the beginning, not added at the end. That understanding shapes every design decision we make. Our product designers and engineers then work together from day one. Form, function, and feasibility are considered at the same time, not in sequence. It saves time, reduces costly late-stage changes, and results in products that are both well-designed and ready to produce. We have an in-house prototyping lab, which means we can build and test physical concepts quickly, without waiting on external partners. For medical devices and health-related products, we work according to ISO 13485 standards. We work across sectors: mobility, medtech, consumer products, industrial equipment, and more.
    Skills in Product Management (14)
    PrototypingProduct DesignProduct DevelopmentProduct BrandingIndustrial DesignPrototype DesignPrototype DevelopmentProduct LaunchingIndustrial EngineeringHardware Design+4
    Works in Product Management (5)
    Areal SR1 Spatial Reference Headphone - Product Management
    Colruyt Smart Cart - Product Management
    Neonest - Product Management
    Kambukka - Product Management
    Reviews in Product Management (3)
    Lionel Geernaert
    Lore Van Soom
    Jan Adriaens
    Clients in Product Management (4)
    ArealConsumer Electronics | international
    Colruyt GroupRetail | national
    Revor GroupHousehold Products | international
    KambukkaHousehold Products | international
    Learn more about Product Management
  • Description
    Good UX design is not just about screens. It's about how people interact with a product, whether that's an app, a machine interface, or a physical device with buttons. We bring together our digital design team and industrial designers to tackle that full picture. That combination matters most when the experience crosses boundaries: a medical device with a touchscreen, a connected product with a companion app, or an industrial machine that needs to be operated by people who are not engineers. By designing the physical and digital interaction together from the start, we avoid the friction that comes from treating them as separate problems. The result is interfaces that feel intuitive, regardless of the context they live in.
    Skills in Ergonomy (UX/UI) (19)
    UX DesignUI DesignDesign ThinkingUser ResearchUser JourneyUX ResearchCustomer Journey MappingInteraction DesignMobile App UI DesignUser Experience+9
    Works in Ergonomy (UX/UI) (3)
    Colruyt Smart Cart - Ergonomy (UX/UI)
    Easy Checkout - Ergonomy (UX/UI)
    Sportkompas - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (2)
    Colruyt GroupRetail | national
    Sport VlaanderenSports | national
    Learn more about Ergonomy (UX/UI)
  • Description
    Packaging is the first physical moment between your product and your customer. We design packaging that works on both levels: it looks right on the shelf, and it holds up in the real world. What makes our approach different is the combination of brand designers and industrial designers working together from the start. That means the visual identity and the structural design reinforce each other, instead of being bolted together at the end. We also help companies rethink their packaging for sustainability. Whether you're switching materials, reducing waste, or working toward new regulations, we translate those constraints into packaging that still feels considered and on-brand.
    Skills in Packaging (12)
    Packaging DesignBranding PositioningGraphic PackagingCustom PackagingSustainable PackagingProduct PackagingFood PackagingNon-food PackagingPharmaceutical PackagingCreative Packaging+2
    Works in Packaging (3)
    Lathouwers - Packaging
    Lez Envies - Packaging
    Emma's Garden - Packaging
    Clients in Packaging (3)
    LathouwersFood | international
    Lez EnviesFood | national
    VadigranPets | international
    Learn more about Packaging
  • Description
    The Superellipse brand design team consists of 8 senior designers with deep experience in strategic design. We help companies and organizations create or sharpen their identity: from positioning and brand story to visual design and application across all touchpoints. From launching new brands from scratch to solving complex challenges for established market players. The seniority and experience of our team means we're often approached by brands that have been in the market for a while and need design solutions for more intricate challenges: navigating multiple markets, channels, and product lines.
    Skills in Branding & Positioning (30)
    BrandingCorporate IdentityVisual IdentityBrand StrategyBrand IdentityCorporate BrandingDigital BrandingRebrandingBrand ManagementLuxury Branding+20
    Works in Branding & Positioning (3)
    Neonest - Branding & Positioning
    Kambukka - Branding & Positioning
    Sportkompas - Branding & Positioning
    Clients in Branding & Positioning (3)
    Revor GroupHousehold Products | international
    KambukkaHousehold Products | international
    Sport VlaanderenSports | national
    Learn more about Branding & Positioning
  • Description
    A space is never just a space. It's where your brand becomes tangible, where services are delivered, and where people form their first impression of your organization. We design interiors that work on both levels: they look and feel right, and they function the way people actually use them. Our spatial designers and service designers work together from the start, which means the layout, the interior design, the branding, and the flow of the experience are developed as one. That combination is especially valuable for environments where the service and the space are inseparable: a hospital reception, a government service desk, a retail floor, a corporate office. We map how people move through a space, where friction occurs, and how the environment can support rather than hinder the experience. Wayfinding and signage are part of that same thinking, not an afterthought. We also make sure the space reflects the brand. Materials, colours, typography, and graphic elements are chosen to create a coherent environment that communicates who you are before anyone says a word.
    Skills in Graphic Design (4)
    Retail DesignInterior DesignWorkplace DesignWayfinding
    Works in Graphic Design (3)
    Lathouwers - Graphic Design
    Lez Envies - Graphic Design
    Emma's Garden - Graphic Design
    Clients in Graphic Design (3)
    LathouwersFood | international
    Lez EnviesFood | national
    VadigranPets | international
    Learn more about Graphic Design
  • Description
    Mixed reality is no longer a novelty. It's becoming a practical tool for training, product development, sales, and service delivery, across every sector. Our mixed reality team works closely with our digital designers, industrial designers, and service designers. That means MR is never a standalone add-on, but an integrated part of a broader product or experience. Whether it's an AR layer on a physical product, a VR training environment for complex procedures, or a digital twin that mirrors a real-world system in real time. Digital twins in particular are becoming increasingly relevant: for industrial equipment, healthcare environments, retail spaces, and more. We help organizations build and use them, not just as visualization tools, but as living models that support decision-making, maintenance, and innovation.
    Skills in 3D (13)
    Industrial DesignAugmented Reality (AR)Virtual Reality (VR)Mixed Reality DevelopmentAugmented Reality DevelopmentImmersive ExperienceVirtual Reality DevelopmentVirtual RealityAugmented RealityVR Development+3
    Works in 3D (3)
    Areal SR1 Spatial Reference Headphone - 3D
    Neonest - 3D
    Emma's Garden - 3D
    Clients in 3D (3)
    ArealConsumer Electronics | international
    Revor GroupHousehold Products | international
    VadigranPets | international
    Learn more about 3D
  • Description
    Our process combines strategic thinking with hands-on design. We run co-creation sessions with your team and stakeholders, translate insights into concepts, and build prototypes that you can test before you commit. No long trajectories that end in a slide deck. Just clear steps toward something tangible. We work across sectors, which means we bring in perspectives that stay inside most industry silos. That cross-sector experience consistently surfaces solutions that wouldn't have come from within.
    Skills in Innovation (10)
    Innovation ConsultingInnovation ManagementBusiness ConsultingGlobal InnovationDisruptive InnovationDesign InnovationInternational InnovationMarket ResearchDesignsystemTrendwatching
    Works in Innovation (6)
    Areal SR1 Spatial Reference Headphone - Innovation
    Colruyt Smart Cart - Innovation
    Neonest - Innovation
    Kambukka - Innovation
    Clients in Innovation (4)
    ArealConsumer Electronics | international
    Colruyt GroupRetail | national
    Revor GroupHousehold Products | international
    KambukkaHousehold Products | international
    Learn more about Innovation
  • Description
    We create intuitive and future-ready digital products that are connected to hardware or solve business problems on their own. Think HMI context, on device displays, companion apps, SaaS, digital service platforms, ... From strategic product definition to pixel-perfect UX/UI we've got you covered. We design the full stack of your digital experience: information architecture, UX flows, visual design, and micro-interactions, all working together toward an interface that is intuitive, accessible, and on-brand. Responsive across devices, consistent across touchpoints, and validated with real users through clickable prototypes and usability testing before anything goes to development.
    Skills in Digital Strategy (13)
    UX DesignUI DesignDigital DesignMobile App DesignUser Interface DesignUX ResearchMobile App UI DesignUI UXDashboard DesignUX Personalization+3
    Works in Digital Strategy (4)
    Colruyt Smart Cart - Digital Strategy
    Soluz.io - Digital Strategy
    Kinderopvangzoeker - Digital Strategy
    Sportkompas - Digital Strategy
    Clients in Digital Strategy (4)
    Colruyt GroupRetail | national
    Soluz.ioBanking & Financials | international
    KinderopvangzoekerEducation | national
    Sport VlaanderenSports | national
    Learn more about Digital Strategy
  • Description
    Your new name and tagline, a compelling visual identity, the right tone of voice. From strategy to activation, every aspect of your brand working together. Together we deep dive into your brand personality, work ourselves through the process of naming and find the best suitable tagline. With the right tools we then create a compelling brand story.
    Skills in Graphic Identity (6)
    NamingLogo DesignIdentity DesignBrand IdentityBrand Identity DesignLogo Graphic Design
    Works in Graphic Identity (3)
    Lathouwers - Graphic Identity
    Lez Envies - Graphic Identity
    Emma's Garden - Graphic Identity
    Clients in Graphic Identity (3)
    LathouwersFood | international
    Lez EnviesFood | national
    VadigranPets | international
    Learn more about Graphic Identity
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Team

49 members in Superellipse's team

Superellipse cover
StorySuperellipse was born from the merger of Achilles Design and Studio Dott. Two established Belgian design studios that joined forces to tackle bigger challenges. With a history of over 30 years, more than 50 design awards and 300 patents, the work speaks for itself.
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Awards

Superellipse was awarded 28 times

Henry van de Velde Award2026-01-01Environment
Henry van de Velde Award2026-01-01Business innovation
Red Dot Award2025-01-01Garden Appliances and Garden Equipment
Henry van de Velde Award2025-01-01Consumer

Reviews

3 reviews for Superellipse

5/5
(3 reviews)
LV
Lore Van SoomFounder at /
ServiceProduct Management
SectorToys
Team1 - 10
5/5

Ik ben zeer tevreden over de samenwerking die heel open, helder en gemoedelijk verloopt.

ServiceProduct Management
SectorToys
Team1 - 10
JA
Jan AdriaensOwner at Schuilenburg NV
ServiceProduct Management
SectorBeverage
Team1 - 10
5/5

Very good partner with a structured approach to realize all crazy ideas.

ServiceProduct Management
SectorBeverage
Team1 - 10
LG
Lionel GeernaertProduct Manager Radiation Oncology at Orfit Industries
ServiceProduct Management
SectorHospitals & Healthcare
5/5

Dedicated, professional and experienced team. Quick to get insight in the situation and be able to understand the matter at hand, and think about solutions. I like the Miro shared board to follow up on progress. A very positive experience.

ServiceProduct Management
SectorHospitals & Healthcare
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Contact

Contact details of Superellipse

Details

  • HeadquarterSuperellipse - Innovation Agency, Borchtstraat, Mechelen, Belgium
  • Superellipse - Innovation Agency, Boomgaardstraat, Antwerp, Belgium
  • Lab of Tomorrow, Hoek, Boom, Belgium
  • Thor Park Hoofdgebouw, Thor Park, Genk, Belgium