Squid Group Auckland, New Zealand

Project made for Vega Lend in the Banking & Financials industry for a B2C audience in 2020.When we were first approached by the directors of Vega, they had a very tight time frame to launch their business (2 weeks). With very ambitious growth plans, we built a marketing budget for them to ensure it was realistic for these goals, where we built a plan to build a new website to ensure they were getting tangible results across all areas of the business. The Brief * Build a full digital strategy for Social Media, Google Ads and content marketing. * Build a website which follows the brand guidelines outlined. * Provide all website content for the mortgage side of the business. * Build the website on a CMS which is easy to use and manage internally where brand guidelines will not be altered by staff updating content. * Provide different access levels for different staff.

Project made for Waterbourne Charitable Trust in the Entertainment & Events industry for a B2C audience in 2022.Waterbourne is an event we hold very close to our hearts where we founded this event in Wellington 2017. With an ambition to bring watersports to life whilst providing education, entertainment and NZ culture, Waterbourne has evolved into New Zealand's biggest beach festival. As a marketing and event agency, we have done everything needed to run a major event, where below are just some of the tasks: 1. building a website that stands out from the crowd and leaves a lasting impression 2. writing creative and brand related website content 3. build ticketing and communication platforms to better online customer interaction 4. forming in depth digital marketing plans 5. Gain sponsorship from New Zealand and international brands 6. Apply and confirm permits across all areas of the event and the list continues.

Project made for Trustees Executors in the Legal Services industry for a B2C audience in 2022.We love developing fun content for our clients, which engage with customers and provide marketing data to then advertise other services/products. When asked by Trustees Executors about how they should promote their two new offerings, Online Wills and Charitable Foundation , we decided to build two dedicated landing pages alongside some animated assets to explain what each product was.These digital assets were to be used across all the major marketing platforms including Facebook, YouTube and Google Display Ads.

Project made for Te Puna Kokiri in the Government & Administration industry for a B2C audience in 2021.Karawhiua is a campaign created to help assist whānau, hapū, iwi, and Māori communities in accessing the right information on how to keep safe from Covid -19 and help prevent the spread. “Nā tō rourou, nā taku rourou, ka ora ai te iwi”. (With your contribution and mine, the people will thrive).The campaign is guided by Te Puni Kōkiri (Ministry for Māori Development), and by Te Hiringa Hauora (Health Promotion Agency) with support from the Ministry of Health and the Unite Against COVID-19 teams.Squid Group was asked to assist with the digital marketing and how to get the messages out online through advertising on social media apps such as Facebook, Tik Tok and Google Ads and videos (Youtube). The incentive being to drive up engagement on those platforms and encourage visitors to the website also whilst limiting the amount of commenting due to it being such a debated topic. A few quick stats we delivered * 39,089 Website Clicks on TikTok * 1.14 Million Video Plays on Facebook * 167,000 video views on YouTube