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Spark Advertising

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Natick, United States
A senior marketing team that does the work of a bigger one
Spark Advertising is a marketing agency in Natick, Massachusetts, just outside Boston, built around AI. Our senior team has worked together for more than 20 years. Each specialist runs AI agents built for their own discipline, which lets a lean team carry the work of a much bigger one. The agents draft and research. A person makes the call on everything that ships, so nothing reads like a machine wrote it. Every client gets a dedicated AI system loaded with their brand guide, voice rules and the history of what they approved and rejected, so a first draft starts where a generic one would end. Every two weeks you hear from the person who did the work, with the traffic, sales and conversion numbers in hand. There is no account manager in the middle. We cover eight areas: brand and identity, web and tech (sites, apps, ecommerce and integrations), SEO and generative engine optimization, paid media (search, social, programmatic, OOH and connected TV), email, SMS and loyalty, video and content, retail merchandising and sales enablement. Work runs as a fixed price project, time and materials, or a monthly retainer. When we run paid media, you pay the platforms directly. We never mark up ad spend or take a cut. The results have names on them. NRG Tree arrived with capital and no name. We named the company, built a platform that prices a solar install from satellite imagery, and helped it reach millions in revenue within two years. For Cognex we built a global website, customer portal and two mobile apps in 16 languages. DreamGlass, a smart glass maker selling across Europe and the Middle East, went from 5 to 227 organic leads a month. Lowkey, a Boston dispensary, went from zero to more than $160K a month. We have shipped work for Mass General Hospital, Yokohama Off-Highway Tires, Cognex, Auto Trader, Optum and iRobot, across eight sectors from startups and industrial to healthcare and fintech. Almost all of our clients find us through a referral.
11 people in their team
Speaks English, Spanish
11 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2022
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Services

13 services offered by Spark Advertising

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  • Description
    Technical, content and local SEO plus generative engine optimization (GEO), so you rank on Google and get cited when buyers ask ChatGPT or Perplexity.
    Skills in SEO (6)
    Local SEOKeyword ResearchOn-Page SEOSEO Content CreationSEO auditGenerative Engine Optimization
    Works in SEO (5)
    Yokohama: from flyers to a 1M+ view content hub - SEO
    Bella Private Markets: 10 a month to 600 a day - SEO
    Holyoke Cannabis: launched, then fully rebuilt - SEO
    Lowkey: a Boston dispensary, zero to $160K+/mo - SEO
    Clients in SEO (4)
    Yokohama Off-Highway TiresIndustrial Goods & Services
    Bella Private MarketsBanking & Financials
    Holyoke CannabisRetail
    Lowkey DispensaryRetail
    Learn more about SEO
  • Description
    Identity systems, naming, brand guides, packaging, collateral and sub-brand systems, built to hold up from pitch deck to physical shelf.
    Skills in Branding & Positioning (6)
    Brand IdentityBrand NamingLogo DesignVisual IdentityBrand StrategyBrand Guidelines
    Works in Branding & Positioning (7)
    Bidderly: an auction marketplace and native app - Branding & Positioning
    Pioneer Valley: a brand in 85% of MA dispensaries - Branding & Positioning
    Bella Private Markets: 10 a month to 600 a day - Branding & Positioning
    NRG Tree: from a napkin to millions in revenue - Branding & Positioning
    Clients in Branding & Positioning (4)
    BidderlyE-commerce
    Pioneer Valley ExtractsRetail
    Bella Private MarketsBanking & Financials
    NRG TreeEnergy & Oil
    Learn more about Branding & Positioning
  • Description
    WordPress and Elementor sites, custom apps, marketplaces, ecommerce and integrations, built by people who actually ship software.
    Skills in Website Creation (6)
    Landing Page DesignWordPressUX DesignResponsive DesignWeb DesignElementor
    Works in Website Creation (8)
    Yokohama: from flyers to a 1M+ view content hub - Website Creation
    Bidderly: an auction marketplace and native app - Website Creation
    Resinate: one free fix, then the whole department - Website Creation
    Bella Private Markets: 10 a month to 600 a day - Website Creation
    Clients in Website Creation (4)
    Yokohama Off-Highway TiresIndustrial Goods & Services
    BidderlyE-commerce
    ResinateRetail
    Bella Private MarketsBanking & Financials
    Learn more about Website Creation
  • Description
    Native iOS and Android apps, built to full feature parity with the web and wired into the systems behind them.
    Skills in Mobile App (4)
    Android App DevelopmentMobile App DesignNative AppsiOS App Development
    Works in Mobile App (4)
    Yokohama: from flyers to a 1M+ view content hub - Mobile App
    Bidderly: an auction marketplace and native app - Mobile App
    Holyoke Cannabis: launched, then fully rebuilt - Mobile App
    Cognex: global site, portal and apps, 16 languages - Mobile App
    Clients in Mobile App (4)
    Yokohama Off-Highway TiresIndustrial Goods & Services
    BidderlyE-commerce
    Holyoke CannabisRetail
    Cognex CorporationIndustrial Goods & Services
    Learn more about Mobile App
  • Description
    Paid search, paid social, programmatic, OOH, connected TV and remarketing. You pay the platforms directly; we never mark up ad spend.
    Skills in Online Advertising (6)
    Programmatic AdvertisingFacebook AdsLinkedIn AdsRetargetingConnected TV Advertising (CTV)Google Ads
    Works in Online Advertising (4)
    Bella Private Markets: 10 a month to 600 a day - Online Advertising
    Lowkey: a Boston dispensary, zero to $160K+/mo - Online Advertising
    Perpetual: rebuilding a brand and its dispensary - Online Advertising
    DreamGlass: a decade of brand, web and demand gen - Online Advertising
    Clients in Online Advertising (4)
    Bella Private MarketsBanking & Financials
    Lowkey DispensaryRetail
    Perpetual BrandsRetail
    Dream Glass GroupConstruction
    Learn more about Online Advertising
  • Description
    In-store displays, signage and digital screens, plus pitch decks, one-pagers and sales collateral that help a team close.
    Skills in Graphic Design (6)
    BrochureIllustrationPrint DesignPoint of Sale (POS) DisplayPowerpoint Presentation DesignSignage
    Works in Graphic Design (4)
    Resinate: one free fix, then the whole department - Graphic Design
    Pioneer Valley: a brand in 85% of MA dispensaries - Graphic Design
    NRG Tree: from a napkin to millions in revenue - Graphic Design
    Perpetual: rebuilding a brand and its dispensary - Graphic Design
    Clients in Graphic Design (4)
    ResinateRetail
    Pioneer Valley ExtractsRetail
    NRG TreeEnergy & Oil
    Perpetual BrandsRetail
    Learn more about Graphic Design
  • Description
    Email and SMS, loyalty programs, promo calendars and wholesale email that turn a first sale into a habit.
    Skills in Email Marketing (5)
    Loyalty ManagementMarketing AutomationSms MarketingHubSpotNewsletter Design
    Works in Email Marketing (4)
    Resinate: one free fix, then the whole department - Email Marketing
    Pioneer Valley: a brand in 85% of MA dispensaries - Email Marketing
    Bella Private Markets: 10 a month to 600 a day - Email Marketing
    DreamGlass: a decade of brand, web and demand gen - Email Marketing
    Clients in Email Marketing (4)
    ResinateRetail
    Pioneer Valley ExtractsRetail
    Bella Private MarketsBanking & Financials
    Dream Glass GroupConstruction
    Learn more about Email Marketing
  • Description
    Packaging systems for every product category, from cartons and pouches to print-ready files, designed so a shelf reads as one brand.
    Skills in Packaging (2)
    Packaging DesignPackaging Labels
    Works in Packaging (4)
    Resinate: one free fix, then the whole department - Packaging
    Pioneer Valley: a brand in 85% of MA dispensaries - Packaging
    Lowkey: a Boston dispensary, zero to $160K+/mo - Packaging
    Perpetual: rebuilding a brand and its dispensary - Packaging
    Clients in Packaging (4)
    ResinateRetail
    Pioneer Valley ExtractsRetail
    Lowkey DispensaryRetail
    Perpetual BrandsRetail
    Learn more about Packaging
  • Description
    Social video, explainers, product showcases and corporate video, plus atomizing one shoot into content for every channel.
    Skills in Video Production (6)
    Explainer VideoMotion GraphicsVideo EditingProduct VideoSocial Media Video ProductionCorporate Video
    Works in Video Production (3)
    Pioneer Valley: a brand in 85% of MA dispensaries - Video Production
    Perpetual: rebuilding a brand and its dispensary - Video Production
    Cognex: global site, portal and apps, 16 languages - Video Production
    Clients in Video Production (3)
    Pioneer Valley ExtractsRetail
    Perpetual BrandsRetail
    Cognex CorporationIndustrial Goods & Services
    Learn more about Video Production
  • Description
    Custom web platforms, customer portals, dashboards and APIs, from a solar quoting tool to an auction marketplace, designed and built by the same team that markets them.
    Skills in Web Application (5)
    API DevelopmentCustom Software DevelopmentDashboard DesignWeb App DesignWeb Application Development
    Works in Web Application (3)
    Yokohama: from flyers to a 1M+ view content hub - Web Application
    Bidderly: an auction marketplace and native app - Web Application
    NRG Tree: from a napkin to millions in revenue - Web Application
    Clients in Web Application (3)
    Yokohama Off-Highway TiresIndustrial Goods & Services
    BidderlyE-commerce
    NRG TreeEnergy & Oil
    Learn more about Web Application
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Team

11 members in Spark Advertising's team

StorySpark Advertising is a senior team that has worked together for more than 20 years, incorporated in Natick, just outside Boston, in 2022. We run the agency around AI: every specialist uses agents built for their own lane, and a person finishes everything that ships. Almost all of our clients come to us by referral.
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  • Headquarter5 Michigan Dr, Natick, MA, USA

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