Sorrana Advisory
Research-Led Brand Strategy, PR and Communications for Ambitious Businesses
Sorrana is a Dubai-based strategic communications and brand advisory consultancy working with businesses across the UAE and GCC. Founded by senior industry specialists Katie Watson-Grant and Scarlett Sykes, we combine research-led thinking, consumer intelligence and strategic expertise with full-service communications delivery. We believe effective communications begin with understanding the business, its market and its audiences. Our approach brings together rigorous research, honest diagnosis and experienced strategic counsel to develop recommendations grounded in evidence rather than assumptions. Our strategic services include brand audits, brand strategy, consumer research and intelligence, and reputation counsel. Alongside this, we provide comprehensive communications delivery across public relations, social media, content creation, creative campaigns, internal communications, and consumer engagement and events. We work directly with clients at a senior level, combining strategic direction with practical execution. Whether a business needs clarity on its positioning, support with a particular communications challenge, or an experienced partner to manage its ongoing communications, our approach is tailored to its objectives. At Sorrana, strategy doesn't stop at a presentation. We bring together the thinking and the doing, providing senior advisory and full-service delivery through a direct, collaborative partnership. No review yetBe the first to write one
Services
3 services offered by Sorrana Advisory
Description We develop insight-led marketing and communications strategies that help businesses reach the right audiences with the right message. Combining market understanding, brand strategy and creative thinking, we support campaign planning, integrated marketing communications, launches and ongoing brand-building activity. Our work connects strategic thinking with practical delivery across relevant channels.
Learn more about MarketingDescription We help brands build stronger relationships with consumers through experiences, campaigns and communications shaped by genuine audience insight. Our expertise includes consumer engagement strategy, brand activations, events, experiential campaigns and community-focused initiatives. We combine strategic planning with creative execution to create relevant experiences that strengthen brand connection.
Learn more about EventDescription We develop content strategies informed by audience research, brand positioning and commercial priorities. Our work spans messaging frameworks, editorial planning, storytelling, thought leadership and multi-channel content development. We help businesses communicate with clarity and consistency, creating content that serves a purpose rather than simply filling a calendar.
Learn more about Content Strategy
Team
5 members in Sorrana Advisory's team
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Details
- HeadquarterCornflower Way - Dubai - United Arab Emirates