Solutzione

Circolo di Balerna, Switzerland

Direct response marketing agency: from strategy to running online campaigns.

Solutzione is a direct response marketing agency founded in 2019 by Marco Lutzu, based in Lugano (Switzerland), working with companies on the Italian market. Our work starts from concrete questions. What do you sell? To whom? Why should a customer choose you? From there we build the path that connects advertising to the enquiry and to the sale. Before choosing channels and tools, we focus on the offer, the audience and the goals. Then we build the materials and the acquisition path. Campaign responses tell us what to fix and where to invest the next round of work. What we do: - online advertising campaigns on Meta and other platforms; - infomercials that combine real footage with parts produced with artificial intelligence; - "libro macchina" books: we write them together with the entrepreneur, using direct response copywriting techniques, to build their authority in their field and turn readers into clients; - sales funnels, email sequences, webinars and online workshops; - branding and positioning consulting. Marco Lutzu is a direct response copywriter and trainer. Solutzione has published 13 books on marketing and copywriting, including Scrivere per Vendere by Marco Lutzu and the Italian editions of Breakthrough Advertising by Eugene Schwartz and Overdeliver by Brian Kurtz.

6 people in their team

Speaks Italian

4 projects in their portfolio

Sortlist member since 2026

Founded in 2019

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