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Description of smudge

There are millions of websites available today. Some look good, some don’t, some are basic DIY options and others are complex and confusing. At smudge, we design smart websites that support our clients’ strategic business objectives effectively. More importantly, our websites give end-users the optimal online experience in terms of search engine prominence, intuitive navigation and responsive usability. As a professional web design company, we offer strategic services including creative web design, custom software development, proactive web maintenance, reliable web hosting and results-driven web coding. We create websites that look good, work well and function as a dynamic sales, marketing and brand-building tool for a client’s business. In addition to creative web design work, we also provide related services, including: Web analytics Strategic adspend consulting Online training modules Search Engine Optimisation Online surveys Digital sound and editing CMS development Online competitor analysis E-commerce sites (online shopping + secure payments + Shipping integration) Copywriting, script writing and blog content Online events (electronic invitations + automated RSVP)

Services offered by smudge

smudge offers these services:

Experts in Digital Strategy

With a team of specialists who have gained valuable experience in the corporate arena over many years, we appreciate the potential marketing and sales value of a truly effective website. When we design and develop a website for a client, we ensure that it’s more than just a good visual online presence. Our starting point is to understand your business strategy clearly and then to start designing your website accordingly. Search Engine Optimisation Once we have gotten to grips with your strategic objectives, we undertake an in-depth analysis of your target market and your online competitors. We also research online keywords to develop an effective SEO (search engine optimisation) strategy for your website. This process produces the optimal menu structure and drives the content requirements that will ultimately position your site high on popular search engines like Google. Pay Per Click Value… Another important aspect of a good website strategy is ensuring that you drive as much web traffic to your website as possible through select online advertising opportunities. smudge offers key consulting services for online advertising, with a focus on using web analytics to help you get the most out of your marketing budget. Pay per click (PPC) internet advertising is a cost-effective tool we use to help clients direct traffic to their website. We place Google online adverts strategically and clients pay a minimum amount only when an online customer clicks the ad. We can implement limits to ensure that you manage your budget carefully and also target geographical locations best suited to attract your target audience. smudge has established itself as a leader in web strategy. Our expertise spans web development, SEO research and analysis, web analytics, menu design, identifying strategic AdWords, placing PPC adverts and monitoring your web traffic carefully. We provide regular feedback and advise you on ways to tweak your site to attract more web hits and more business. Whether or not you are techno-savvy, our team will talk you through all aspects of the ultimate web strategy to expand your website reach and derive a value-for-money web presence.
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