Smart Bees
Your Data. Reliable. Unified. Actionable.
Smart Bees 🐝 is a Paris and Hong Kong based Data & Analytics and AI consulting firm. We turn proprietary data into marketing and business performance — for the full data lifecycle, not just one piece of it. What we do? We work across the entire data value chain: - Collection: reliable, high-quality data capture on web and mobile, including server-side tracking (GTM server-side, Tag Gateway) and analytics implementation (GA4, Adobe Analytics, Mixpanel, Amplitude). - Transformation & orchestration: centralizing CRM, product, transactional, and offline data into a durable architecture, using tools like Airbyte, dbt, Dataform, and cloud warehouses (BigQuery, Azure), plus CDPs (Segment, Hightouch) for more mature organizations. - Activation: dashboards, segmentation, scoring, and modeling that put that data to work in real marketing and business decisions, not just reports. We also build our own AI-powered tools and agents in-house — expertise we bring directly into client work, from automating data quality checks to speeding up implementation. We don't just advise on AI; we ship it ourselves first. Why now? Apple's privacy changes (ITP, ATT), the end of third-party cookies, and regulations like GDPR have made proprietary data the only reliable foundation for marketing measurement. Smart Bees exists to help brands collect it properly, structure it, and put it to work. How we work? A small, senior team — no juniors thrown at your account, direct access to the people doing the work — with triple-digit growth every year since launch. Responsive, tailored support solving the technical, organizational, and human roadblocks standing between our clients and growth. We work across e-commerce, luxury, lead generation, and SaaS. Clients include Aroma-Zone, Galeries Lafayette Haussmann, Ornikar, Parfums de Marly, and Alltricks. 6 people in their team
Speaks French, English
3 projects in their portfolioWorks remotely across the globe
Sortlist member since 2023
Founded in 2023
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Services
3 services offered by Smart Bees
Description Your marketing decisions are only as good as the data feeding them. We build the analytics and data infrastructure that captures what's actually happening on web and mobile, then turns it into something you can use. Collection: we implement and audit tracking (GA4, Adobe Analytics, Mixpanel, Amplitude) and set up server-side tagging (GTM server-side, Tag Gateway) to keep data reliable as browsers lock down and privacy rules tighten. Transformation: we centralize CRM, product, transactional, and offline data into one durable architecture, using tools like Airbyte, dbt, and Dataform on cloud warehouses (BigQuery, Azure) — so your data is structured and ready to use, not scattered across disconnected tools.Skills in Web analytics/Big data (14) Web Analytics/Big dataData AnalyticsMarketing AnalyticsGoogle AnalyticsDigital ConsultingAnalytics ConsultingData AnalysisWebsite AnalyticsEcommerce AnalyticsWeb Analytics+4Works in Web analytics/Big data (2) Clients in Web analytics/Big data (2) OrnikarInsuranceAroma-ZoneBeauty
Learn more about Web analytics/Big dataDescription Collecting data isn't the hard part — using it well is. We help you turn what you've already gathered into a clear picture of your business, and a plan for what to do next. Strategy & audits: we assess your current data setup — tracking, tooling, team maturity — and identify the gaps between what you're collecting and the decisions you actually need to make. From there, we build a roadmap that's realistic for your team, not a generic best-practice checklist. Activation: dashboards, segmentation, scoring, and predictive modeling that plug straight into marketing and business decisions, not just reporting. For more mature organizations, we also implement CDPs (Segment, Hightouch) to unify customer data across every channel. We work as an extension of your team — senior consultants only, direct access to the people doing the work, no juniors learning on your account.Skills in Data Consulting (15) Data ConsultingBig DataBig Data AnalyticsData AnalyticsData WarehousingAnalytics ConsultingBig Data Analytics ConsultingBig Data ConsultingData Analysis ConsultingData Center Consulting+5Work in Data Consulting (1) Client in Data Consulting (1) Luxury GroupLuxury Goods & Jewelry
Learn more about Data ConsultingDescription Most firms will advise you on AI. We build it first, on our own data and workflows, then bring what works directly into your project — not theory, tools we've already tested. Custom agents: we design and deploy AI agents built around your actual workflows — automating data quality checks, speeding up tracking implementation, or handling repetitive analysis your team shouldn't have to do by hand. Training: we train your marketing and data teams to use AI properly on top of your own stack — what to trust, what to check, and where it actually saves time versus where it just adds noise. AI in dashboards: we layer AI on top of the dashboards and activation work we build — anomaly detection, auto-generated insights, natural-language querying — so your team spends less time digging and more time deciding.Skills in Artificial Intelligence (10) AI DevelopmentAI MarketingInteractive MarketingArtificial IntelligenceAI ExpertiseMarketing Automation ConsultingAI StrategyGenerative AIAI AgentsConversational AI
Learn more about Artificial Intelligence
Team
6 members in Smart Bees's team
StoryGauthier and Pierre founded Smart Bees in September 2021, after 2.5 years in analytics consulting watching clients collect data they never used. We built it to close that gap: hands-on, educational, senior from day one, so data drives decisions instead of gathering dust.
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Contact details of Smart Bees
Details
- HeadquarterSmart Bees - Cabinet Analytics & Data, Rue de la Vrillière, Paris, France