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SaaS Playbook

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Padua, Italy
Lifecycle email for product-led SaaS
I help product-led SaaS companies turn signups into revenue through lifecycle email. Most companies with 1,000+ daily signups lose users before they convert. I fix that through behavioral sequences, segmentation strategy, and structured experimentation. Services: → Lifecycle audits → Onboarding and activation sequences → Trial-to-paid conversion campaigns → Retention and expansion programs → A/B testing frameworks Author of The SaaS Email Marketing Playbook. 13 years in SaaS, 20+ clients. Built the lifecycle program behind 4x revenue growth at LANDR. Tools: Customer.io, Iterable, Braze, Intercom, Segment, HubSpot.
1 person in their team
Speaks English, French, Italian
1 project in their portfolio
Works remotely across the globe
Sortlist member since 2025
Founded in 2020
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  • Description
    Lifecycle email for product-led SaaS. I help companies with 1,000+ daily signups improve trial-to-paid conversion, reduce churn, and drive expansion through behavioral sequences. Services include lifecycle audits, onboarding sequences, activation campaigns, segmentation strategy, and A/B testing programs. Author of The SaaS Email Marketing Playbook. 20+ clients. Built the program behind 4x revenue growth at LANDR.
    Skills in Email Marketing (12)
    Email CopywritingRemarketingEmail Marketing AutomationEmail Marketing CampaignEmailingNewsletterSms MarketingMailchimpActiveCampaignHubSpot Email+2
    Work in Email Marketing (1)
    Client in Email Marketing (1)
    LANDRSoftware & Computer Services | international
    Learn more about Email Marketing
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StoryI started SaaS Playbook after seeing the same problem at every product-led company: thousands of signups, but most users never convert. After building the lifecycle program behind 4x growth at LANDR, I now help SaaS teams turn signups into revenue through behavioral email.
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  • HeadquarterVia Agostino Palesa, 15, 35128 Padova, Province of Padua, Italy