SK/Branders
Branding, strategy and experience for franchises and chains in Latin America · Fresh Experience®
SK/Branders is a branding, strategy and experience studio headquartered in Buenos Aires with operations in Miami. Founded by Diego Schapsis in 2001, it has operated as SK/Branders since 2022 together with Florencia Kahanoff. We work for franchises, chains and companies of high operational complexity across Latin America and the United States: LATAM Airlines, Subway (Chile, Uruguay, Southern Cone), Mastercard, Gong cha, ESPN, Lesaffre/Agrauxine, Zorraquín + Meneses. Our methodology is called Fresh Experience®: more than twenty years of branding experience, executed with young teams, data and today's tools (skbranders.com/fresh-experience). Nine services: brand strategy, branding and visual identity, branding for franchises and chains, customer experience and service design, business intelligence and data, growth and digital communication, campaigns and audiovisual production, innovation and AI applied to brands, and editorial. Technology unit: SK/Developers. 10 people in their team
Speaks Spanish, English
3 projects in their portfolioSortlist member since 2026
Founded in 2001
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Services
7 services offered by SK/Branders
Description Estrategia de marca, naming, identidad visual y posicionamiento para franquicias, cadenas y empresas de alta complejidad operativa en Latinoamérica y Estados Unidos. Definimos qué dice la marca, a quién y con qué tono antes de que exista una sola pieza, y documentamos la identidad como sistema operativo para que la ejecute un franquiciado o un proveedor local sin interpretaciones. Casos: Milanga Time (estrategia, naming e identidad completa), Impronta, Agrauxine/Lesaffre, Subway Series (naming de producto para Chile y Uruguay), Gong cha Puerto Rico. Metodología propia: Fresh Experience® — más de veinte años de experiencia en branding, ejecutados con equipos jóvenes, datos y herramientas actuales.Skills in Branding & Positioning (8) Branding & PositioningNamingBrand PositioningCorporate BrandingBrandingBrand Identity DesignBrand StrategyBranding MarketingWork in Branding & Positioning (1) Client in Branding & Positioning (1) SubwayRestaurants | international
Learn more about Branding & PositioningDescription Sistemas de identidad visual documentados como sistema operativo, no como catálogo: logotipo, lenguaje visual, tono y reglas de uso pensados para que los ejecute alguien que nunca estuvo en la sala, con un proveedor local y una urgencia comercial encima. Identidades que resisten la operación de una franquicia o una cadena en varios países. Casos: Agrauxine (Lesaffre), Milanga Time, Impronta, Subway Cono Sur, Gong cha Puerto Rico. Metodología propia: Fresh Experience®.Skills in Graphic Identity (5) Logo DesignVisual IdentityGraphic IdentityBrand Identity DesignBrand GuidelinesWork in Graphic Identity (1) Client in Graphic Identity (1) Milanga TimeRestaurants | national
Learn more about Graphic IdentityDescription No description provided for this service.
Skills in Email Marketing (5) Email MarketingB2B Lead GenerationMarketing AutomationEmail Marketing AutomationCRM reporting
Learn more about Email MarketingDescription No description provided for this service.
Skills in Packaging (4) Industrial DesignProduct DesignPackaging DesignProduct PackagingWorks in Packaging (2) Clients in Packaging (2) Milanga TimeRestaurants | nationalLATAM AirlinesTransportation | international
Learn more about PackagingDescription Campañas y producción audiovisual con equipo propio: concepto, naming de producto, campañas 360 y producción fotográfica y de video para franquicias y marcas de consumo. Todo el material nace dentro del estudio, así lo que se pensó es lo que sale al aire, del concepto a la pista sin intermediarios. Casos: Subway Series y Pollo asado x3 (Subway Chile/Uruguay), Mastercard, ESPN, LATAM Pet Friendly. Metodología propia: Fresh Experience®.Skills in Video Production (4) Video ProductionAdvertising CampaignProduct PhotographyVideo ProductionWork in Video Production (1) Client in Video Production (1) SubwayRestaurants | international
Learn more about Video ProductionDescription Inteligencia de negocios y datos: convertimos datos dispersos en silos en tableros, reportes y decisiones, en el lenguaje que necesita cada nivel de la organización, del operador de campo al dueño del holding. Dashboards (Looker Studio), reportes de performance y sistemas de seguimiento comercial para franquicias y empresas de agroindustria. Desarrollo de herramientas propias con SK/Developers. Casos: Zorraquín + Meneses, Gong cha Puerto Rico. Metodología propia: Fresh Experience®.Skills in Data Consulting (4) Business IntelligenceData VisualizationDashboard DesignData Analysis
Learn more about Data ConsultingDescription No description provided for this service.
Work in Innovation (1) Client in Innovation (1) LATAM AirlinesTransportation | international
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Team
10 members in SK/Branders's team
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- HeadquarterCiudad de la Paz 1965, Ciudad Autónoma de Buenos Aires, Argentina