Serendipity2

London, United Kingdom

Marketing Intelligence

Our expertise, spanning over 20 years, is matched by a unique ability to uncover intelligence in clients’ data and in converting these insights into meaningful action. Whether conducting consumer research, segmenting consumers or retail estates, optimising price, range and promotions, delivering new routes to market, sizing new prospect opportunities, delivering store location planning or creating sales territories based on potential, we always aim for simplicity in the final outcome. With a broad base of marketing technology, data integration, data analytics, marketing automation and execution solutions, we deliver real value to retailers and brands across both store and digital channels. Spanning the entire customer journey, we tackle every key sales and marketing challenge using RISE™, our unique data driven approach covering all areas of the marketing mix from research and insight to strategy and creative execution.

10 people in their team

Speaks English

Sortlist member since 2023

Founded in 2000

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3 services offered by Serendipity2

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Description

Skills in Marketing (5)

Marketing Analytics

Marketing Automation

Luxury Marketing

Operational Marketing

B2C Marketing

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Description

Our consumer and marketplace research services use both qualitative and quantitative techniques to gain a deeper insight into consumers’ attitudes, behaviours and motivations for translation into actionable execution. DESK RESEARCH Ideal to gain a picture of consumer lifestyle, behavioural & market trends, we are experienced at gathering information from on & offline resources. DIGITAL BRAND TRACKING Measure important metrics to understand how customers are interacting with your brand. FOCUS GROUPS Extract as much information as possible on the perceptions & expectations of the group. We work with you to design a focused & flexible discussion guide to explore, discuss & debate ideas with participants. IN-DEPTH INTERVIEWS Ideal for research projects requiring a higher level of individual detail. In-depth interviews run through pre-defined topic areas, enabling the trained interviewer to clarify & explore attitudes & behaviour. ETHNOGRAPHY Based on in-situ observation & interaction (e.g. in-store or in-home), ethnography can uncover extremely valuable insight by helping to identify & analyse unexpected issues. ONLINE SURVEYS A cost-effective means of obtaining feedback from a larger volume of participants. Respondents can be pre-screened to target specific audience profiles. A proven technique designed to qualify, measure & quantify participants’ answers. FACE TO FACE/ ON SITE RESEARCH Our experienced team can provide on-site surveys to gain feedback on customer satisfaction and experience. This is a useful tool to deliver real-time quantitative data feedback on site. Our qualitative and quantitative market research techniques span brand development, innovation, market trends, consumer brand and product perceptions, media communications, social media listening and customer experience. You might be looking to launch a new brand to market or understand the sales performance differences and consumer perceptions of existing ones, in-store and via social media. Your objective might be to drive innovation, range, pack size or price points or assess the effectiveness of your new digital marketing campaign. Or perhaps you need to develop more robust consumer brand profiles or simply want to improve in-store customer experience via interviewing consumers and staff at the sharp end. We can manage your research project from initial design and campaign management, through to results analysis and final reporting.

Skills in Market Research (1)

Market Expansion

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Description

Work with us to develop a robust email marketing strategy. Use email marketing as a direct and cost-effective way to build relationships, drive traffic, promote products, and increase sales by opening direct channels of communication with your clients.

Skills in Email Marketing (14)

Email Copywriting

Direct Mailing

Outbound Mailing

Remarketing

Bulk Email

Direct Mail

Email Marketing Automation

Email Marketing Campaign

Emailing

Newsletter

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HeadquarterNew Cavendish Street, Marylebone, London, UK