Savage Marketing
Marketing systems for high-ticket businesses in Latin America
Savage Marketing builds and runs the complete marketing system for businesses selling high-ticket products and services to expats across Latin America — luxury real estate, vehicles, private healthcare and dental tourism, construction and design-build firms, legal, accounting and financial services, relocation and transport. We were founded in 2003 and have served 212 clients across more than 80 industries. Our earlier work includes Google, LinkedIn, 3M, HP, Motorola, BlackBerry, Sybase/SAP, NCR, Thomson-Reuters and Concentrix, across some of the most competitive considered-sale markets in North America. We now apply that system-building experience in Latin America, where expat and nomad spending has opened a market most local businesses are not equipped to capture. The problem is rarely an absence of marketing. It is that a buyer relocating from another country cannot tell who is legitimate. So our Selling to Expats System begins with trust architecture — a digital trust audit, channel diagnostics, and the proof and visibility a foreign buyer checks before they will speak to anyone. The growth layer follows: lead capture and automated follow-up built for the 6-24 month expat research cycle, video content, SEO and AEO, paid media on Meta and Google, social management, retargeting and reactivation, all tracked in one CRM. The daily marketing decisions are not yours to make. We build the system, run it and measure it. Not every client uses every part of it — we scope each engagement to what the business actually needs and build only that. We take one business per category in each market, so we are never running marketing for a client's direct competitor. That limits how many clients we can take, and it is deliberate. Current clients in the region include Costa Rica Playbook, Trinity Motors Costa Rica and Green Healthcare. Start with the free two-minute Digital Trust Score at savagemarketing.com. 3 people in their team
Speaks English, Spanish
3 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2003
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Services
4 services offered by Savage Marketing
Description Marketing strategy for businesses selling high-ticket products and services to expats across Latin America — real estate, vehicles, private healthcare and dental tourism, professional services. We start with a diagnosis, not a plan document. That means auditing what a foreign buyer actually encounters when they research the business: the proof available to them, how visible it is, how fast anyone responds, and whether the story holds together across every channel they check. Most of what looks like a lead-generation problem in this market turns out to be a trust problem upstream of it. From that we build the system and the sequence — which channels, in what order, against which stage of a six to twenty-four month buying cycle, and what each one is accountable for. Clients get a strategy scoped to what the business needs and a team that then runs it, not a deck and an invoice.
Learn more about Digital StrategyDescription Growth marketing for businesses selling high-ticket products and services to expats across Latin America — real estate, vehicles, private healthcare and dental tourism, professional services. The buyer we build for spends six to twenty-four months deciding, from another country, on a purchase they cannot inspect in person. So we start with trust: an audit of the proof, visibility and responsiveness a foreign buyer checks before they will make contact at all. Then the growth layer on top — lead capture, automated follow-up sequenced to a long research cycle, video content, SEO and answer-engine optimisation, paid media on Meta and Google, retargeting and reactivation, tracked end to end in one CRM. What clients can expect: we run the function, not a task list. Reporting is on enquiries, booked calls and closed sales — not impressions or clicks. Engagements are scoped to what the business actually needs rather than sold as a fixed bundle, and we take one business per category in each market, so we are never running marketing for a client's competitor.Work in Growth Marketing (1) Client in Growth Marketing (1) Costa Rica PlaybookReal Estate
Learn more about Growth MarketingDescription Paid media on Meta and Google for businesses selling high-ticket products and services to expats across Latin America. This buyer does not convert on the first click. They are making a large decision about a country they do not yet live in, over months, and advertising that asks for the sale immediately burns budget. So the campaigns are built to capture people early and hand them to follow-up that survives a long research cycle. What that involves: audience targeting built around expat and pre-arrival buyers rather than the general local market, creative testing against the objection that actually stops the purchase, conversion tracking rebuilt end to end so spend is judged on enquiries and sales instead of clicks, and retargeting and reactivation for the months between first contact and decision. We report on cost per enquiry and cost per acquisition. On recent client work, rebuilding tracking and targeting on an existing account took cost per conversion from $249 to $88.13.Works in Online Advertising (2) Clients in Online Advertising (2) Trinity MotorsAutomotiveGreen HealthcareHospitals & Healthcare
Learn more about Online AdvertisingDescription Search and answer-engine optimisation for businesses selling to expats across Latin America. The people we help clients reach are researching from another country, months before they buy, in categories where almost nobody publishes credible local information. That is an opening. We build the body of work that answers those questions — the specific searches a relocating buyer actually types, and the questions they now put to AI assistants instead. The work covers technical foundations, an entity and schema layer so a business is legible to search engines and language models, content built around real query patterns rather than keyword volume alone, and the citations and reviews that decide who gets named in an answer. We report on qualified enquiries, not traffic — rankings that bring the wrong visitors are not a result.
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Team
3 members in Savage Marketing's team
StorySavage Marketing was founded in 2003 by Pete Savage, who spent two decades building sales and marketing systems for businesses across 80+ industries, from startups to global brands. In 2024 the family moved to Costa Rica, where Callum Savage now leads the Selling to Expats System across Latin America.
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Details
- HeadquarterCalle Uvita, Puntarenas Province, Uvita, Costa Rica