Rounded Labs
Building mobile apps since before the iPhone
Founded in 2007, Rounded Labs has been at the forefront of mobile software for nearly two decades. We developed the UK’s first mobile banking app and went on to build some of the earliest m-commerce apps on the UK App Store for brands including GAME, Gamestation, Waterstones, HMV and Next. Since then, we’ve designed and developed software across virtually every major industry: From retail, fintech and SaaS to logistics, enterprise platforms and public-sector projects, including work for the Bavarian Government. Today, we bring that same depth of experience to ambitious businesses looking to build, modernise or rescue complex digital products. Nearly 20 years of experience. Some of the UK’s earliest mobile apps. Still building what comes next. 16 people in their team
Speaks English
10 projects in their portfolioSortlist member since 2026
Founded in 2007
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Services
5 services offered by Rounded Labs
Description Rounded Labs specialises in the design and development of high-quality mobile applications for iOS, iPadOS and Android, with experience spanning everything from consumer apps and enterprise platforms to FinTech, retail, SaaS and workforce management solutions. We have been developing mobile applications since before the launch of the iPhone, giving us unusually deep experience in the evolution of mobile technology. Our team developed the UK’s first mobile banking application and went on to build some of the earliest mobile commerce applications for major UK retailers including GAME, Gamestation, Waterstones, HMV and Next. Our particular strengths include complex mobile products that require secure backend integrations, APIs, payments, real-time data, user accounts, scheduling, location services and large-scale cloud infrastructure. We also specialise in cross-platform development using technologies such as Flutter, allowing us to deliver native-quality iOS and Android applications from a shared codebase where appropriate, reducing development time and ongoing maintenance costs. Beyond development, our team provides end-to-end product expertise including UX/UI design, technical architecture, backend and API development, cloud infrastructure, App Store deployment and ongoing support. Our strongest projects are typically those where the mobile app forms part of a larger digital platform and needs to be reliable, scalable and deeply integrated with the client’s wider business systems.Skills in Mobile App (4) Android App DevelopmentiOS App DevelopmentMobile App DevelopmentiPad App DevelopmentWorks in Mobile App (9) Clients in Mobile App (4) MoBank LtdBanking & Financials | nationalGAME PlcConsumer Electronics | nationalWaterstones PlcE-commerce | internationalSunrise Records and Entertainment LimitedPublishing | international
Learn more about Mobile AppDescription Rounded Labs specialises in the design and development of complex, scalable web applications for startups, growing businesses and enterprise organisations. Our experience includes SaaS platforms, customer portals, internal business systems, workflow tools, booking platforms, marketplaces, dashboards and large-scale backend applications. We are particularly strong in projects where the web application sits at the centre of a wider digital ecosystem, connecting mobile apps, APIs, third-party services and business-critical data. Our team provides end-to-end expertise across UX/UI design, frontend development, backend architecture, database design, API development, cloud infrastructure, integrations and ongoing support. We have extensive experience building secure, high-performance platforms using modern technologies including Microsoft .NET, JavaScript frameworks, PostgreSQL and Microsoft Azure. A key strength of Rounded Labs is our ability to take complex business processes and turn them into intuitive digital products. Whether we are building a new SaaS platform from the ground up, modernising a legacy system or rescuing an existing project, we focus on creating web applications that are reliable, scalable and designed for long-term growth.Skills in Web Application (1) Web Application DevelopmentWorks in Web Application (4) Clients in Web Application (4) GAME PlcConsumer Electronics | nationalWaterstones PlcE-commerce | internationalTeamhub Group LtdSoftware & Computer Services | internationalBavarian Local GovernmentGovernment & Administration | regional
Learn more about Web ApplicationDescription Rounded Labs specialises in the design, development and delivery of complex software products for startups, scale-ups and established organisations. Our experience spans mobile applications, web platforms, SaaS products, enterprise systems, backend APIs, cloud infrastructure, internal business tools and large-scale digital transformation projects. We are particularly strong in projects where there is significant technical complexity, multiple systems need to work together, or a client needs an experienced team to take ownership of a product from concept through to launch. Our services cover the full software development lifecycle, including product discovery, UX/UI design, technical architecture, frontend and backend development, API design, database architecture, cloud deployment, testing, App Store deployment and ongoing support. A major strength of Rounded Labs is our ability to combine deep technical expertise with commercial and product thinking. We focus not just on writing software, but on building reliable, scalable products that solve real business problems and are designed for long-term growth. With experience dating back to 2007, our team has delivered pioneering projects across banking, retail, SaaS, government, workforce management and enterprise software. We are equally comfortable building new products from the ground up, modernising legacy platforms or stepping into challenging projects that require technical rescue and restructuring.Skills in Software Development (6) Software DevelopmentCustom Software DevelopmentCustom DevelopmentFlutter Software DevelopmentCustom ERP DevelopmentEnterprise Software DevelopmentWorks in Software Development (9) Clients in Software Development (4) MoBank LtdBanking & Financials | nationalGAME PlcConsumer Electronics | nationalWaterstones PlcE-commerce | internationalSunrise Records and Entertainment LimitedPublishing | international
Learn more about Software DevelopmentDescription Rounded Labs specialises in helping organisations turn complex operational data into clear, actionable business intelligence. Our experience spans data architecture, analytics platforms, management dashboards, reporting systems, API integrations and the consolidation of data from multiple business systems into a single, usable view. We are particularly strong in projects where data sits across disconnected platforms and needs to be structured, normalised and presented in a way that supports better decision-making. This includes operational reporting, workforce analytics, financial reporting, customer activity, platform usage, performance monitoring and executive dashboards. Our team can support clients from the initial consulting and architecture stage through to the development of the underlying data pipelines, APIs, databases, analytics layers and front-end reporting tools. A key strength of Rounded Labs is combining strong software engineering with commercial understanding. We do not simply present data; we work with clients to identify which metrics matter, how they should be interpreted and how analytics can be embedded into day-to-day business processes. For organisations modernising legacy systems or bringing together data from multiple platforms, we can also help define the technical strategy, integration approach and scalable architecture required to support future analytics and reporting needs. Areas Data Warehousing, ETL/ELT, Analytical Dashboards, Predictive Analytics, Planning AnalyticsSkills in Web analytics/Big data (6) Big Data AnalyticsData AnalyticsBig Data ConsultingData Analysis ConsultingWeb Analytics Big DataAnalytics and ReportingWork in Web analytics/Big data (1) Client in Web analytics/Big data (1) Cubeware GmbHSoftware & Computer Services | international
Learn more about Web analytics/Big dataDescription Rounded Labs specialises in designing modern, high-performing websites that combine strong visual design with clear user journeys, commercial thinking and technical best practice. Our experience includes marketing websites, SaaS websites, product websites, corporate sites, landing pages and conversion-focused digital experiences for startups, growing businesses and established organisations. We take a product-led approach to website design. That means understanding the audience, the business objective and the actions users should take before moving into visual design. We focus on information architecture, UX, responsive layouts, accessibility, performance and conversion, as well as creating a polished and distinctive visual identity. Because our team also designs and develops complex web applications and mobile products, we bring a deeper level of technical understanding to website projects. This helps ensure designs are not only visually strong, but practical to build, scalable and consistent across the wider digital ecosystem. Our capabilities cover UX/UI design, wireframing, prototyping, responsive design, design systems, landing pages, conversion optimisation and the handover or full development of production-ready websites. Our goal is always to create websites that look exceptional, communicate clearly and ultimately help the client achieve measurable business results.Skills in Website Creation (7) Website DesignWebsite DesignWeb App DesignWebpage DesignWebsite DesignWebsite CreationWebdesignWork in Website Creation (1) Client in Website Creation (1) Sunrise Records and Entertainment LimitedPublishing | international
Learn more about Website Creation
Team
16 members in Rounded Labs's team
StoryFounded in the UK in 2007 by Ansar Mehmood and Zahid Younis, bringing nearly two decades of experience turning crazy ideas into innovative digital products. We’ve worked at the forefront of technology, helping our clients navigate complexity and build solutions that push boundaries.
Based in Birmingham, UK.
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