Rational Touch
Turning AI into meaningful, adopted business value
Who they are
Rational Touch is an AI‑driven solutions company based in Madrid, founded in 2016. The firm focuses on improving businesses and people’s lives by creating unprecedented client experiences and delivering value‑driven services through immersive Artificial Intelligence technology. Blending deep technical expertise with hands‑on business transformation experience, Rational Touch helps organizations realize productivity and performance opportunities while reshaping how they serve customers.
Core expertise
The company specializes in leveraging cognitive Digital Personas and proprietary methodologies to integrate AI into meaningful business processes. Their multidisciplinary team applies a set of world‑class and proprietary technologies to design and implement:
- Immersive AI solutions that enhance client interactions and service delivery.
- Corporate‑ready implementations that connect technical capabilities with concrete business opportunities.
- Adoption programs that ensure solutions are embraced and sustained across the organization.
Approach and methodology
Rational Touch follows a clear three‑step approach: first, create unprecedented services and client experiences; second, translate those designs into corporate‑ready solutions tied to measurable opportunities; third, secure successful adoption of AI technologies. This sequence keeps transformation practical and focused on real business outcomes rather than technology for its own sake.
Value proposition
By combining technical depth with real‑world transformation experience, Rational Touch positions itself to help clients capture long‑term incremental value. The firm emphasizes measurable productivity and performance gains and aims to embed cognitive Digital Personas into daily operations so that AI contributes directly to improved service, efficiency, and sustained competitive advantage.
Why choose them
Organizations seeking pragmatic AI adoption will find Rational Touch’s balance of proprietary technology, business sensibility, and adoption focus particularly valuable. The company’s approach reduces risk, aligns solutions with strategic goals, and prioritizes outcomes that matter to people and the business.
Contact note
For companies ready to transform client experiences and capture measurable value from AI, Rational Touch offers a structured, outcome‑oriented path from concept to sustained adoption. No review yetBe the first to write one
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Services
4 services offered by Rational Touch
Description We co-create corporate AI strategies that translate cognitive Digital Personas into measurable business opportunities, prioritizing corporate‑ready designs and sustainable adoption across organizations.Skills in Digital Strategy (3) Digital TransformationDigital ConsultingDigital Marketing
Learn more about Digital StrategyDescription We design and implement pragmatic RPA and innovation pilots embedding cognitive Digital Personas to boost productivity, then scale through adoption programs tied to clear KPIs.Skills in Innovation (1) Robotic Process Automation
Learn more about InnovationDescription We deploy marketing automation that integrates cognitive personas into customer journeys, focusing on measurable engagement uplift and operational adoption across sales and service teams.Skills in Marketing (1) Marketing Automation Consulting
Learn more about MarketingDescription We translate big data into decision-ready insights, aligning analytics with corporate‑ready AI personas to improve service efficiency and measurable performance metrics.Skills in Web analytics/Big data (1) Big Data Process Improvement Consulting
Learn more about Web analytics/Big data
Team
8 members in Rational Touch's team
StoryWe are a multidisciplinary team founded in Madrid in 2016, driven by a simple conviction: AI should make work and life better. From day one we focused on combining deep technical know‑how with real business experience to build cognitive Digital Personas that actually fit into daily processes. We learned fast — the hardest part wasn't the models, it was helping people and organizations adopt them. That challenge shaped our three‑step approach: design unprecedented client experiences, deliver corporate‑ready solutions that map to business opportunities, and secure sustainable adoption. Every project reminds us that technology is only as valuable as the change it creates, and that’s why we wake up excited to translate AI into measurable value for people and companies.
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Contact
Contact details of Rational Touch
Details
- Headquarter78 Calle de Claudio Coello, 28001 Madrid, España