Raft
Design-led strategy that turns ideas into lasting customer relationships
About Raft Raft is a strategic design & business consultancy based in Amsterdam that combines business strategy with design to turn ideas into real products and services. Core services & expertise Raft develops propositions that integrate into clients’ businesses and customers’ everyday lives. They define product strategies that deliver immediate value and enable sustainable market growth, and they ship experiences that foster lasting customer relationships. Approach Raft blends fast learning, practical prototyping and strategic alignment to ensure solutions are both feasible and desirable. The team partners with innovators focused on meaningful impact. Why choose Raft They prioritise outcomes: actionable strategies, tangible products and customer-led experiences that scale. Interested in shaping the next meaningful solution? Raft helps make it happen. No review yetBe the first to write one
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Services
2 services offered by Raft
Description We craft graphic systems rooted in practical prototyping and design-led strategy, clarifying proposals and visuals that embed propositions in customers’ daily lives.Skills in Graphic Design (2) Conceptual DesignProposal Design
Learn more about Graphic DesignDescription We lead product strategy and execution, aligning stakeholders, rapid prototyping and roadmaps to deliver customer-focused products that integrate with clients’ operations and scale.Skills in Product Management (1) Product Design
Learn more about Product Management
Team
5 members in Raft's team
StoryWe launched Raft in Amsterdam in 2015 with a simple conviction: strategy and design must work as one. From day one we wrestled with the same challenge—how to turn bold ideas into products people actually use. That push shaped our practice: we learn fast, prototype with purpose, and align product strategy to real business constraints. We focus on propositions that sit naturally inside our clients’ operations and inside customers’ daily lives. Some projects demanded quick wins; others required patience for long-term growth. Through it all we’ve kept a practical curiosity and a bias for shipping experiences that build lasting relationships. Helping innovators move from concept to meaningful impact is what gets us out of bed.
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Contact
Contact details of Raft
Details
- Headquarter37E Valschermkade, 1059CD Amsterdam, Nederland