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Services
6 services offered by R:TA
Description R:TA specialists never offer clients standard plans. Each client receives a media plan individually tailored to his goals and desires.
In compiling advertising campaigns we take into account all the necessary features:
- The composition and number of the target audience;
- Features of the target audience behavior on the Internet;
- Digital habits of the target audience.
We use various methods of clustering and personalization to increase the coverage and involvement of the target audience in the advertising message.Skills in Media Planning (5) Media ProductionMedia PlanningDigital Media Marketingmediamedia marketing
Learn more about Media PlanningDescription Strategy is the basis for an effective advertising campaign. Identification of the target audience, segmentation, choice of tools and proportions of their use.
STAGE 1. RESEARCH
STEP 2. SETTING GOALS AND DEFINING KPI
At this stage our task is to clearly formulate business goals and to determine which quantitative indicators (KPI) we will be able to determine their achievement. What do you need to do in order to sell fridges worth 200 million rubles? How to increase brand awareness by 20 points? It is important to establish both goals and indicators before the campaign starts.
STEP 3. MEDIA PLANNING
R:TA specialists never offer clients standard plans. Every client receives a media plan, calculated individually for his goals and wishes.Skills in Digital Strategy (5) Digital DesignDigital Strategydigital onlinedigital adBrand Awareness
Learn more about Digital StrategyDescription Stages of preparation and implementation
TARGET DEFINITION
The analysis will be deep: our specialists are not limited to external indicators - the number of clicks, visitors who clicked on the ad link, etc. We consider these targeting actions only as an intermediate step on the way from advertising to buying. With the help of internal and external technological platforms we will build a complete sales funnel and trace user actions from the moment the ad is shown until the contract is signed in client's office.
FORMATION OF THE SEMANTIC CORE
We will study the specifics of the business, the peculiarities of the site, all the products or services presented on it. Then we will draw the structure of our future promotion, we will allocate segments of inquiries which we will use for placement, we will assign them a degree of effectiveness in the future.
DEFINITION OF THE AUDIENCE AND TARGETING
We will compare the portrait of the target audience of the client with the existing sets of targeting tags on the sites, we will allocate the target ones, we will sort them from the most effective to the least effective. We'll generate remarketing audience segments, dividing them into stages and actions performed on the site: this allows us to understand the proximity of the user to performing the action we want.
AD PREPARATION
We will prepare ads based on the identified competitive advantages of the product or service using the most relevant queries.
REALIZATION
We use a combination of targeting by keywords and audiences and divide advertising campaigns by various parameters for detailed statistical collection.
ANALYTICS AND OPTIMIZATION
Analytics of placements will be built on the basis of the data received in all sections: from the level of the advertising campaign to the keyword and the time of visiting the site.
Our specialists will monitor your placements on a daily basis, carry out analysis in search of growth points, and test ads, audiences and targeting.Skills in Online Advertising (7) digital onlineonline adseo online marketingcontextual advertisingend user targetingAdvertising CampaignRemarketing
Learn more about Online AdvertisingDescription No description provided for this service.
Skills in Graphic Design (1) Digital Design
Learn more about Graphic DesignDescription No description provided for this service.
Learn more about AdvertisingDescription No description provided for this service.
Skills in Marketing (1) Search Engine Marketing
Learn more about Marketing
Team
140 members in R:TA's team
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R:TA was awarded 0 times
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Contact
Contact details of R:TA
Details
https://rta-moscow.com
- HeadquarterМытная улица, Moscow, Russia