Profit Parrot Marketing
Ottawa SEO, Google Ads & AI Search (AEO) Agency — 17+ Years Driving High-Intent Leads
Profit Parrot Marketing & SEO Company is an award-winning search marketing agency headquartered in Ottawa, Ontario. With over 17 years of hands-on experience and 400+ businesses served across Canada and the US, we help local service businesses, contractors, dental and medical clinics, law firms, and B2B brands dominate Google Search, the Local Map Pack, and AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, and Gemini). Unlike high-turnover agencies that lock clients into rigid 12-month retainers, Profit Parrot operates on transparent, month-to-month plans starting from $600–$3,500+/month. Co-founders Lark Begin (Head of SEO & AEO Strategy) and Jean-Marc Begin (Client Relations & Growth) oversee strategy and client success alongside our specialized in-house execution team (including senior account manager Faiz), ensuring every campaign delivers measurable leads and clear ROI. 10 people in their team
Speaks English
4 projects in their portfolioWorks remotely across the globe
Sortlist member since 2022
Founded in 2011
5/5
Services
11 services offered by Profit Parrot Marketing
Description Profit Parrot provides revenue-focused SEO, Local Map Pack optimization, and AI Search Optimization (AEO/GEO) for service businesses across Ottawa, Canada, and the US. Backed by 17+ years of search experience, our SEO campaigns are architected by Founder & Head of Strategy Lark Begin and executed by our dedicated in-house specialists—with flexible month-to-month plans and zero long-term contracts. What our monthly SEO & AEO retainers include: • Local SEO & Google Business Profile (GBP) Management: Map Pack ranking execution, weekly GBP posts/Q&A, Canadian & US citation building, and review velocity systems. • Technical & On-Page SEO: Core Web Vitals optimization, custom JSON-LD schema markup (@graph, LocalBusiness, Service, FAQPage), crawl repair, and conversion-focused landing pages. • AI Search Optimization (AEO & GEO): Entity-driven content architecture and structured answer formatting engineered to earn citations in ChatGPT, Google AI Overviews, Perplexity, and Gemini. • High-Authority Link Building: Manual, white-hat backlink outreach on niche-relevant publications and industry directories to build durable domain authority. • Transparent ROI & Lead Tracking: 24/7 live dashboard access tracking organic rankings, AI search visibility, phone calls, and booked leads.Skills in SEO (6) SEOLocal SEOSEO BacklinkingSEO AnalyseSmall Business SEOTech SEOWorks in SEO (4) Review in SEO (1) Andrea K.Clients in SEO (4) Automotive PartsAutomotive | nationalHealth ImpactHospitals & Healthcare | nationalRadar RoofingHome Services | localProject LandscapeHome Services | local
Learn more about SEODescription Profit Parrot builds revenue-focused SEO and AI Search (AEO/GEO) content strategies that turn your website into the #1 cited authority in your market. Backed by 17+ years of search marketing experience across Ottawa, Canada, and the US, we architect every piece of content to rank in classic Google Search AND earn direct citations inside ChatGPT, Google AI Overviews, Perplexity, and Gemini. What our Content Strategy & Copywriting service includes: • Entity & Topic Cluster Roadmaps: Deep keyword and AI-prompt gap analysis to map out high-intent service pages, local city hubs, and supporting authority guides that match how real buyers search. • Answer-First AEO Content Architecture: Structured headings, direct-answer summaries, comparison tables, and verified industry data citations engineered for AI answer extraction and Featured Snippets. • Conversion-Focused Service & Landing Page Copy: Persuasive, E-E-A-T-verified copywriting tailored to high-competition verticals (home services, legal, dental & medical, and B2B) that converts readers into booked calls. • Content Refreshes & Cannibalization Audits: Upgrading legacy pages, consolidating overlapping URLs, and embedding custom FAQPage and Article JSON-LD schema markup. • Senior Strategy & In-House Execution: Content roadmaps architected by Founder & Head of Strategy Lark Begin and executed by our specialized in-house team on flexible, month-to-month plans.Skills in Content Strategy (4) Pay Per Click MarketingInstagram MarketingSocial Media StrategyGoogle AdsWorks in Content Strategy (3) Clients in Content Strategy (3) Automotive PartsAutomotive | nationalHealth ImpactHospitals & Healthcare | nationalProject LandscapeHome Services | local
Learn more about Content StrategyDescription Profit Parrot manages high-converting Google Ads, Pay-Per-Click (PPC), and Paid Search campaigns designed to lower your Cost-Per-Lead (CPL) and generate immediate, qualified phone calls and bookings. Backed by 17+ years of search marketing experience across Ottawa, Canada, and the US, every ad account is built with 100% client ownership, full spend transparency, and flexible month-to-month management. What our Online Advertising & PPC management includes: • High-Intent Google Search & Local Services Ads (LSAs): Precision keyword targeting focused on bottom-of-funnel buyers actively searching for your services—eliminating wasted budget through proactive weekly negative keyword pruning. • AI Search & ChatGPT Ad Readiness: Forward-looking paid search structuring across Google, Bing/Microsoft Ads, and emerging AI search ad placements. • Conversion-Focused Ad Copy & Landing Pages: Continuous A/B testing of ad headlines, extensions, and fast-loading landing pages engineered to turn clicks into booked appointments. • End-to-End Call & Lead Tracking (GA4 & GTM): Full conversion tracking for phone calls, form submissions, and booked revenue so you know your exact return on ad spend (ROAS). • Dedicated In-House Execution: Strategy led by co-founders Lark and Jean-Marc Begin alongside our specialized in-house PPC execution team (including senior account manager Faiz), with 24/7 live reporting dashboard access.Skills in Online Advertising (5) AI MarketingRetail MarketingPerformance MarketingSocial Media MarketingInstagram AdvertisingWork in Online Advertising (1) Client in Online Advertising (1) Health ImpactHospitals & Healthcare | national
Learn more about Online AdvertisingDescription Profit Parrot plans, builds, and manages ROI-driven digital advertising campaigns for local service businesses, regional brands, and B2B companies across Ottawa, Canada, and the US. Backed by 17+ years of search and performance advertising experience, we focus on capturing high-intent buyers at the exact moment they are ready to call or book—operating on transparent, month-to-month plans with 100% client account ownership. What our Advertising service includes: • Search & Intent-Driven Ad Campaigns: Full-funnel campaign architecture across Google Search, Google Local Services Ads (LSAs), Bing/Microsoft Advertising, and emerging AI search ad networks. • Multi-Location & Regional Ad Targeting: Geo-fenced and service-area-specific ad campaigns tailored for high-competition industries including home services, roofing, dental and medical clinics, law firms, and B2B services. • High-Converting Ad Creative & Copywriting: Persuasive, pain-point-driven ad copy, structured callout extensions, and custom landing page messaging designed to maximize click-through rates (CTR) and lower cost-per-acquisition (CPA). • Retargeting & Pipeline Recovery: Strategic remarketing campaigns that stay in front of past website visitors and turn undecided prospects into booked customers. • Senior Strategy & Transparent Attribution: Strategy overseen by co-founders Lark and Jean-Marc Begin and executed by our specialized in-house team (including senior account manager Faiz), complete with GA4 call tracking and 24/7 live reporting dashboard access.Skills in Advertising (7) Google AdvertisingAdvertising CampaignDisplay MarketingDigital CampaignDigital Media AdvertisingGoogle AdwordsDigital ads
Learn more about AdvertisingDescription Profit Parrot Marketing & SEO Company is an award-winning digital and search marketing agency headquartered in Ottawa, Ontario. With 17+ years of hands-on experience and 400+ businesses served across Canada and the US, we help local service businesses, contractors, dental and medical clinics, law firms, and B2B companies generate consistent, high-intent leads through Organic SEO, Local Map Pack optimization, AI Search (AEO/GEO), and Google Ads. What our Marketing service includes: • Local & National Search Engine Domination: End-to-end on-page, technical, and local SEO paired with Google Business Profile (GBP) management to capture top rankings where your customers search. • AI Search Visibility (AEO & GEO): Structuring your website content, entity citations, and JSON-LD schema so your business is recommended first by ChatGPT, Google AI Overviews, Perplexity, and Gemini. • ROI-Focused Paid Search (Google Ads & LSAs): High-intent pay-per-click campaigns managed with 100% ad spend transparency and proactive negative keyword pruning. • Conversion-Architected Websites & Content: Fast WordPress websites and E-E-A-T authority content built to turn clicks into phone calls and booked appointments. • Honest Month-to-Month Partnership: Strategy led by co-founders Lark and Jean-Marc Begin and executed by our dedicated in-house team (including senior account manager Faiz)—with zero long-term contracts and 24/7 live reporting.Skills in Marketing (8) B2B MarketingSearch MarketingSEO AdvertisingMarketing ServicesInternet Marketing SEOSearch Engine Optimization MarketingSEO MarketingSEO Online Marketing
Learn more about MarketingDescription Profit Parrot builds conversion-focused Email Marketing and automated lead-nurturing systems that help businesses across Ottawa, Canada, and the US turn website traffic and past customers into repeat revenue. Backed by 17+ years of digital marketing experience, we design clean, high-deliverability email campaigns and CRM workflows that maximize lifetime customer value (LTV)—on flexible, month-to-month plans. What our Email Marketing service includes: • Automated Lead Nurture & Follow-Up Sequences: Custom welcome series, quote follow-ups, and appointment reminder flows that convert organic and paid search leads into booked clients. • High-Converting Newsletter & Promotional Campaigns: Persuasive copywriting, mobile-first HTML email templates, and clear calls-to-action engineered to drive clicks, bookings, and repeat sales. • E-commerce Cart Recovery & Post-Purchase Flows: Automated abandoned cart sequences, win-back campaigns, and cross-sell workflows for WooCommerce and Shopify stores. • List Segmentation & Deliverability Optimization: Technical authentication (SPF, DKIM, DMARC), list hygiene, and audience segmentation to ensure your emails land in the primary inbox. • Review Generation & Referral Automation: Timed post-service email sequences that systematically build 5-star Google Business Profile and Clutch reviews to strengthen your local SEO and AI search authority.Skills in Email Marketing (5) Marketing AutomationEmail MarketingEmail Marketing AutomationEmail Marketing CampaignEmailing
Learn more about Email MarketingDescription Profit Parrot provides ROI-focused Social Media Marketing and Paid Social campaigns designed to build brand authority, retarget website visitors, and generate qualified leads for businesses across Ottawa, Canada, and the US. Backed by 17+ years of digital marketing experience, we integrate social media directly with your search, content, and website funnels so every campaign supports measurable business growth—with flexible, month-to-month plans. What our Social Media service includes: • High-Converting Paid Social & Retargeting Ads: Targeted ad campaigns across Meta (Facebook & Instagram) and LinkedIn engineered to recapture past website visitors and drive booked consultations. • Authority-Building Brand Content: Strategic content distribution that showcases your expertise, client case studies, and industry guides to build trust with prospective buyers researching your company. • Local Community & Multi-Location Visibility: Geo-targeted social campaigns tailored for local service businesses, medical and dental clinics, law firms, and B2B brands. • Profile Optimization & Entity Consistency: Aligning your brand messaging, visual identity, and NAP (Name, Address, Phone) signals across major social platforms to reinforce your Google and AI search entity authority. • Transparent Tracking & In-House Execution: Strategy overseen by co-founders Lark and Jean-Marc Begin alongside our dedicated in-house team (including senior account manager Faiz), complete with GA4 conversion tracking and 24/7 reporting access.Skills in Social Media (6) Facebook MarketingLinkedIn MarketingSocial Media MarketingPinterest AdvertisingSocial Media AdvertisingSocial Media Ads
Learn more about Social MediaDescription Profit Parrot designs and develops fast, conversion-focused WordPress websites engineered from the ground up to rank on Google, get cited in AI search engines, and turn visitors into booked leads. Backed by 17+ years of digital marketing experience across Ottawa, Canada, and the US, we build every website with clean technical SEO architecture, mobile-first speed, and 100% client ownership. What our Website Creation & Web Design service includes: • SEO & AEO-Architected WordPress Builds: Custom site structures, semantic HTML heading hierarchies, and embedded JSON-LD schema markup (@graph, LocalBusiness, Service, FAQPage) built in before launch. • Conversion Rate Optimization (CRO) & Lead Capture: Clear calls-to-action, trust badges, click-to-call architecture, and high-converting service landing pages designed for Google Ads and organic search traffic. • Core Web Vitals & Mobile Speed Optimization: Lightweight code, next-gen WebP image compression, and responsive mobile layouts that load fast and reduce bounce rates. • Full Migration & Redirect Protection: Seamless website redesigns with complete 301 redirect mapping so you never lose existing Google rankings or backlink authority. • Senior Strategy & In-House Execution: Directed by co-founders Lark and Jean-Marc Begin alongside our specialized in-house design and development team—with zero hostage hosting and full administrative access from day one.Skills in Website Creation (4) WordPress Web DesignWordpress DevelopmentWebsite DesignWeb Design
Learn more about Website CreationDescription Profit Parrot delivers data-driven Digital Strategy and Fractional SEO/AEO Leadership for businesses ready to dominate organic search, the Google Local Map Pack, and AI search engines (ChatGPT, Google AI Overviews, Perplexity, and Gemini). With 17+ years of hands-on experience and 400+ businesses served across Canada and the US, we build custom, ROI-backed search roadmaps without locking you into rigid 12-month agency contracts. What our Digital & Search Marketing Strategy service includes: • Comprehensive SEO, AEO & Technical Audits: Deep-dive diagnostic audits uncovering indexation bottlenecks, schema gaps, keyword cannibalization, and untapped local and national revenue opportunities. • AI Search (GEO/AEO) Entity Positioning: Strategic blueprints to establish your brand as the verified entity that AI models recommend first in your industry and city. • Multi-Channel Search & Paid Media Alignment: Unifying Local SEO, Organic SEO, and Google Ads (PPC) budgets to lower your blended Cost-Per-Lead (CPL) and maximize total lead volume. • Competitive Gap & Market Intelligence: Reverse-engineering competitor backlink profiles, AI citation sources, and top-performing landing pages across high-competition verticals (home services, legal, dental & medical, and B2B). • Direct Founder Strategy & In-House Fulfillment: Strategy led by Founder Lark Begin and Client Relations Director Jean-Marc Begin, supported by our dedicated in-house execution team (including senior account manager Faiz) and 24/7 live KPI reporting.Skills in Digital Strategy (3) Search MarketingDigital MarketingWeb MarketingWorks in Digital Strategy (4) Clients in Digital Strategy (4) Automotive PartsAutomotive | nationalHealth ImpactHospitals & Healthcare | nationalRadar RoofingHome Services | localProject LandscapeHome Services | local
Learn more about Digital StrategyDescription Profit Parrot is a performance-driven Growth Marketing agency headquartered in Ottawa, helping service businesses and scaling brands across Canada and the US turn search visibility into compounding revenue. Backed by 17+ years of experience and 400+ businesses served, we replace guesswork and rigid 12-month agency contracts with transparent, month-to-month growth sprints focused on lowering customer acquisition costs (CAC) and scaling qualified leads. What our Growth Marketing service includes: • Full-Funnel Search & AI Acquisition (SEO + AEO + PPC): Combining Organic SEO, Google Map Pack domination, Google Ads, and AI Search Optimization (ChatGPT, Google AI Overviews, Perplexity, Gemini) to capture buyers at every stage of the funnel. • Conversion Rate Optimization (CRO) & Funnel Engineering: Auditing and rebuilding landing pages, call-to-action flows, and booking systems to maximize the percentage of website visitors who convert into paying customers. • Fractional SEO & Growth Leadership: Senior-level growth architecture led by Founder Lark Begin without the $160,000+ overhead of an in-house Marketing Director. • High-Authority Entity & Backlink Building: Earning placements, verified reviews, and authority backlinks that compound your domain authority and brand trust over time. • Closed-Loop Revenue & Call Attribution: Full GA4, Google Tag Manager, and call tracking integration managed by our dedicated in-house team (including senior account manager Faiz) with 24/7 live reporting dashboard access.Skills in Growth Marketing (10) AI MarketingGrowth HackingGrowth MarketingInbound MarketingOnline MarketingMarketing ServicesMarketing DevelopmentSaaS MarketingSales MarketingDigital MarketingWork in Growth Marketing (1) Client in Growth Marketing (1) Radar RoofingHome Services | local
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Team
10 members in Profit Parrot Marketing's team
StoryFounded by Lark and Jean-Marc Begin with 17+ years of experience and 400+ clients served, Profit Parrot delivers ROI-driven SEO, AEO, and Google Ads on month-to-month plans. Lark leads search strategy and fulfillment, Jean-Marc leads client relations, and our in-house team (including Faiz) executes daily.
Reviews
1 review for Profit Parrot Marketing
5/5
(1 reviews)
AK
Andrea K.Client at ProfitParrot
ServiceSEO
They were professional and efficient in their work process in conducting our on-page and off-page SEO for our websites. Their communication was excellent and timely and the ability to meet timelines was spot on. I would recommend their SEO services to anyone wanting quality SEO work for their website.
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