Plus 86
Bridging European brands and Chinese consumers with bi-cultural creativity
Who we are PLUS 86 is a Paris-based advertising and communication agency founded in 2020. It assists French and European brands to dialogue with the Chinese market and its consumers by acting as a bi-cultural translator of marketing expressions. Core services Creation and production of advertising content and cultural adaptation of messages for Chinese audiences. Approach PLUS 86 combines European creative standards with practical knowledge of Chinese consumer codes to craft content that resonates authentically. Why choose us Focused on clarity, cultural fidelity and production quality, PLUS 86 helps brands avoid missteps and build meaningful engagement in China. Contact them to explore cross-cultural campaigns. No review yetBe the first to write one
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Services
2 services offered by Plus 86
Description We produce cross-border advertising campaigns as a bi-cultural translator, combining European creative standards and Chinese consumer codes, prototyping rapidly for authentic, high-quality production.Skills in Advertising (3) Multicultural Advertising360º AdvertisingDigital Media Advertising
Learn more about AdvertisingDescription We translate brand strategy into China-ready marketing plans through iterative workshops, cultural testing and tone adaptation, helping European brands engage Chinese consumers authentically.Skills in Marketing (1) Marketing Consulting
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Team
5 members in Plus 86's team
StoryWe started PLUS 86 in Paris in 2020 because we saw a recurring gap: great European brands struggled to speak authentically to Chinese consumers. From day one we treated communication as translation—not only of language but of codes, gestures and expectations. Early projects meant long nights comparing campaigns, testing visuals, and revising tone until a message felt natural in both markets. Those iterations taught us to listen first, then create. Today we still carry that workshop mentality: rapid prototypes of advertising content, close feedback loops, and the stubborn curiosity to ask why something resonates. We are proud to be the bi-cultural bridge that lets French and European brands truly dialogue with China.
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Contact
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Details
- Headquarter253 Rue Saint-Honoré, 75001 Paris, France