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Peter Hug Product. Business. Innovation

Thurgau, Switzerland
Turning product ideas into sustainable business models
About Peter Hug Product. Business. Innovation Peter Hug helps organisations uncover innovative product ideas and business model concepts, and supports their transformation into tangible outcomes. Founded in 2008 and based in Gaienhofen, Germany, the company focuses on idea discovery and business model development. Core services Idea generation, business model exploration and practical transformation from concept to implementation. Approach A pragmatic, experiment-driven mindset: test assumptions quickly, refine concepts and align them with market and organisational reality. Why choose them They combine strategic clarity with hands-on execution to move ideas into working solutions. Get in touch to explore new product and business directions.
2 people in their team
Speaks English, German
Sortlist member since 2025
Founded in 2008
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Services

2 services offered by Peter Hug Product. Business. Innovation

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Starting from

  • Description
    We help organisations in Gaienhofen and beyond uncover and validate novel product and business model ideas through rapid experiments and pragmatic hypothesis testing.
    Skills in Innovation (1)
    Innovation Consulting

    Learn more about Innovation


  • Description
    We translate validated concepts into roadmap, MVP and operational plans, managing iterations pragmatically to deliver customer‑accepted, sustainable product outcomes.
    Skills in Product Management (1)
    Product Consultants

    Learn more about Product Management

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Team

2 members in Peter Hug Product. Business. Innovation's team

StoryWe started in 2008 in Gaienhofen with a simple conviction: great products need great business models to thrive. Over the years we’ve become a compact, hands-on team that helps organizations discover novel product and business model ideas and then turn those ideas into real outcomes. We love the messy phase of exploration—brainstorming, testing assumptions, and reframing problems until a viable path emerges. The challenge that keeps us awake is translating promising concepts into strategies that customers accept and businesses can sustain. Every project reminds us why we do this: to move from ‘that could work’ to ‘this works’ — with clarity, speed, and respect for the people who will use and build on the result.
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Contact

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Details


  • Headquarter23 Hornstaaderstraße, 78343 Gaienhofen, Deutschland