PAN.AGENCY

Antwerp, Belgium

A digital marketing partner, not just a provider.

PAN People And Numbers PAN staat voor People And Numbers, en benadrukt onze visie dat mensen het verschil maken wanneer we spreken over cijfers. De toewijding van ons team is de belangrijkste drijvende kracht achter concrete en meetbare resultaten voor onze klanten. Waar wij in geloven Bij PAN geloven we in het behandelen van onze klanten alsof ze deel uitmaken van ons team. We geloven dat de beste oplossingen voortkomen uit samenwerking, volledige transparantie en het delen van onze deskundige kennis. Zoals Seneca zei: "Terwijl we les geven, leren we", en wij geloven dat dit waar is. We zorgen ervoor dat we blijven leren en elkaar en onze klanten onderweg bijleren. Wat wij doen Wij creëren en voeren marketingstrategieën uit voor internationale merken. We zorgen ervoor dat dingen gebeuren, van merkstrategie tot het creëren van content, beheer van sociale media en advertenties. We combineren deze verschillende expertisegebieden om de online aanwezigheid van onze klanten te versterken. Wat ons anders maakt Onze oprichters zijn PAN gestart na vele jaren te hebben gewerkt in interne marketingteams, en die ervaring heeft de speciale manier gevormd waarop we samenwerken met klanten: als teamleden. We werken nauw samen met SEO-experts, content schrijvers en andere digitale marketingprofessionals in meer dan 40 landen. Als one-stop-shop voor echt lokale SEO wereldwijd helpen we merken om internationale markten net zo succesvol te benaderen als hun eigen thuismarkt. Dat is behoorlijk bijzonder. ------------------ PAN People And Numbers PAN stands for People And Numbers, and underscores our vision that people make the difference when it comes to numbers. That the dedication of our team is the main force that drives concrete, measurable results for our clients. Things we believe in At PAN, we believe in treating our clients like they’re on our team. We believe the best solutions come from working together, being fully transparent, sharing our expert knowledge. Seneca said: ‘While we teach, we learn’ and we believe that to be true. We make sure we continue to learn and teach each other and our clients along the way. Things we do We create and execute marketing strategies for international brands. We make things happen, from brand strategy to content creation, social media management and advertising. We combine these different areas of expertise to boost the online presence of our clients. Things that make us different Our founders started PAN after many years of working on in-house marketing teams, and that experience has shaped the special way we partner with clients: as team members. We work closely together with SEO experts, content writers and other digital marketing professionals in over 40 countries. As a one-stop shop for truly local SEO worldwide, we help brands target international markets as successfully as their home market. Which is also rather special.

6 people in their team

Speaks English, Dutch, French, Italian

8 projects in their portfolio

Works remotely across the globe

Sortlist member since 2014

Founded in 2013

8 awards conferred

4.92/5

(3 reviews)

Services

13 services offered by PAN.AGENCY

Description
Local SEO Worldwide To achieve a structural improvement in the online visibility of our clients, we use a combination of SEO strategy and tactics, including long-term objectives and daily tasks. Everything we do is based on data. Our goal is to deliver outstanding performance in the three pillars of SEO: - Advanced technical SEO - Targeted content - Increased popularity through quality links What makes our work even more challenging and exciting, is the global scale of our SEO efforts. Our clients are international brands. One of the reasons they work with us, is our network of local SEO experts and content creators in over 40 countries, which enables us to target their international audiences in the most authentic and effective way. When it comes to international SEO, we realise above average results for our clients through: * Technical optimization We make sure websites are correctly crawled and indexed by search engines through optimizing URL structures and Hreflang implementation. * In-region keyword research Virtually anyone can do keyword research for every country in the world, but our local SEO experts will do this faster, more effectively and often more creatively. They can better assess the outcome of their efforts thanks to first-hand knowledge of their home market, industries, and local search habits. * International content creation Our local content writers don’t just translate, they write authentic, in-language content for their home market. Only a native copywriter, immersed daily in their own culture, will be able to hit the right chord with fellow nationals. * Localized link building When it comes to boosting international SEO rankings, search engines prefer local links. Our in-region SEO experts will get relevant, high-quality backlinks from local websites in an organic way. Tap into a global network of local SEO experts Are you looking for a full-service digital marketing agency with vast international expertise? Check us out. Contact PAN for a free assessment of your international SEO.
Skills in SEO (30)
Search Engine OptimizationContent CreationContent MarketingLink BuildingOn-Page SEOReportingSEO AuditSEO StrategyTechnical SEOEcommerce SEO+20
Works in SEO (4)
Reviews in SEO (3)
Andrea Crusco
Jerry van Es
Tom Claes
Clients in SEO (2)
UndisclosedEntertainment & Events | international
ImesE-commerce | international
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Description
Content that converts With over 20 years of experience, we’ve learned a lot about what works and what doesn’t in content marketing. We help our clients develop effective content strategies, we create and distribute high volume quality content, and we continuously measure and improve the performance of our efforts. Tailored content creation for global audiences Our global network of content writers allows us to tap into a wide array of industry and local market expertise. We have experience creating customized content in 40 countries around the globe. Our in-language content goes way beyond simple translations. To make sales stories resonate on a local level, the help of local content writers and designers who are immersed in their local culture is essential. Their mission is not just to adapt content but to create new content that elicits the same emotional response in the target language as it does in the source language. What transcreation adds to localisation is, in one word: creativity. Content planning and distribution Our process of content planning, creation and distribution is efficient and hassle-free. Our years of experience have taught us the best way to streamline content creation and we use systems that provide our clients with continuous, up-to-date views of their progress.
Skills in Content Strategy (30)
Search Engine OptimizationLocal SEOSEOContent MarketingSEABing AdsSocial Media ContentBrand AwarenessLink BuildingGoogle Ads+20
Works in Content Strategy (4)
Clients in Content Strategy (2)
UndisclosedEntertainment & Events | international
ImesE-commerce | international
Learn more about Content Strategy
Description
Maximizing conversions while minimizing costs-per-click We like to spend our clients’ money wisely. When it comes to online advertising, this means that: - We create PPC strategies that integrate with their other online marketing efforts. - We place ads strategically on a variety of platforms to make their products and services highly visible to the right audiences. - We navigate all PPC technicalities. - We stay up-to-date on the latest best practices. - We continuously analyze and optimize. - We make sure that our clients get the best PPC deals. Campaign creation and management Online advertising success begins with fnding the right keywords. We research and identify keywords that have the potential to provide the most relevant traffic and best ROI. The next step is creating ad campaigns that stand out. Our specialized PPC copywriters provide multiple ad variations to achieve the highest conversion rates and craft landing pages that boost conversions. Our global network of local copywriters adapts advertising strategies to fit the specific needs of international markets. We have experience in creating international paid search campaigns in over 40 countries. From setting up automated retargeting to crafting effective remarketing messages, we create and manage campaigns that keep brands and products top of mind. And as part of our ongoing campaign monitoring, we provide regular reports and review calls.
Skills in Online Advertising (7)
RetargetingSEAGoogle ShoppingSearch Engine AdvertisingGoogle AdsApp AdvertisingSocial Media Advertising
Works in Online Advertising (3)
Client in Online Advertising (1)
UndisclosedEnergy & Oil | national
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Description
CRO... How we turn visitors into customers If there’s a secret behind conversion rate optimization it’s this: make people happy. Provide your website visitors with fascinating content, exciting promises, and a smooth, straight road to conversion. This, of course, is hard work. To optimize conversion rates, you have to know what to optimize, where to optimize and who to optimize for. Data is the cornerstone of successful CRO strategies. That is why at PAN we use a multitude of tools to track and analyze how users behave on your website. Data provide us with the basis for a holistic CRO strategy, with optimizations for every piece of your digital marketing, including: - Website redesign. We’ll ensure brand consistency, reduce elements that distract from the path to conversion, and design a site that turns more of your traffic into customers. - Conversion funnel optimization, to ensure that potential customers stay on the right path to conversion. We review, test and tweak CTAs and optimize landing pages to make paid search really pay off. - A/B and User Testing. We design, conduct and evaluate testing programs, providing actionable recommendations from the results. Combining data and creativity, we find new approaches for CRO.
Skills in Advertising (4)
Social AdvertisingConversion Rate OptimizationFull-ServiceWeb Advertising
Works in Advertising (3)
Client in Advertising (1)
UndisclosedEnergy & Oil | national
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Description
How we can help? Holistic CRO strategies We evaluate everything from your keyword strategy and mobile web design to your PPC and social media ads. Then, we provide a plan with optimizations for every piece of your digital marketing to increase your conversion rates. Website redesign Our UI and UX experts have experience redesigning websites with conversion rate optimization in mind. We’ll ensure brand consistency, reduce elements that distract from the path to conversion, and design a site that turns more of your traffic into customers. Conversion funnel optimization Each page that a visitor views before converting is an opportunity to become distracted and leave. Our conversion funnel analysis ensures that potential customers stay on the right path to conversion. We review, test and tweak CTAs and optimize landing pages to make paid search really pay off. A/B & User Testing With A/B and User Testing, we combine data and creativity to find new approaches for CRO. Our team will design, conduct and evaluate testing programs, providing actionable recommendations from the results. Sharing knowledge & training We believe that collaboration is the key to digital marketing success. As part of our CRO services, we coach and share our knowledge with your in-house team, so they can implement learnings across the company’s digital marketing footprint.
Skills in Ergonomy (UX/UI) (18)
UX DesignUsability TestingUser TestingUX ResearchConversion Rate OptimizationA/B TestingA/B TestsUXUser ExperienceUI UX+8
Learn more about Ergonomy (UX/UI)
Description
No description provided for this service.
Skills in Web analytics/Big data (5)
Google AnalyticsData ReportingWebsite AnalyticsAnalytics ConsultingGoogle Analytics Consulting
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Description
No description provided for this service.
Work in Graphic Design (1)
Client in Graphic Design (1)
UndisclosedEnergy & Oil | national
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Description
Copywriting for the web - International SEO Many of our customers are active internationally and international SEO kind of is our specialty. Over the years, we have built a network of local SEO experts in a large number of countries. Our partners deal with local link building, keyword research, SEO copywriting and social media marketing on a daily basis. They know the ins and outs, the opportunities and the pitfalls and the local language is their mother tongue. Internationally operating companies find the best of both worlds at PAN. An all-round digital marketing agency with in-house international expertise and a network of local specialists. A winning combination of global SEO strategy and implementation tailored to local target groups.
Works in Copywriting (3)
Client in Copywriting (1)
UndisclosedEnergy & Oil | national
Learn more about Copywriting
Description
No description provided for this service.
Skills in Social Media (1)
Social Media Marketing
Learn more about Social Media
Description
No description provided for this service.
Skills in Digital Strategy (1)
Online Marketing
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Team

6 members in PAN.AGENCY's team

StoryPAN was founded in 2013 by Sven van den Broek and Thierry De Marre. The pair’s experience working in-house on digital marketing teams has shaped the backbone of our company’s philosophy. We believe in treating our clients like they’re on our team: being fully transparent, sharing our expert knowledge and collaborating.

Awards

PAN.AGENCY was awarded 8 times

CXL - Landing page optimization2021-03-01

CXL - User research2021-03-01

CXL - Google Analytics 42021-03-01

CXL - Statistics for A/B testing2021-02-01

Reviews

3 reviews for PAN.AGENCY

4.92/5

(3 reviews)

Andrea CruscoSEO Manager EMEA at Smartbox Group

4.75/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Technical SEO support and content production for landing pages across 9 countries between 2014 and 2017

What did you enjoy the most during your collaboration?Very good understanding of the business, proactiveness and the fact that we managed to work together more like a team rather than as in a traditional client-agency model

Andrea Crusco recommends this agency

ServiceSEO

SectorE-commerce

Team501 - 1000

Tom ClaesGeneral Manager at Pharmazone.be

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Optimize our website on the plan of SEO and SEA and on content writing / copywriting. Also coach our development team on priorities, execution and quality.

What did you enjoy the most during your collaboration?Very competent people who work hands-on. No junior level but direct involvment of the business-owners. Clear about what is within their core-business. Pro-active to help progress the customer. For instance on optimising our social media campaigns,

Are there any areas for improvements?Nothing in particular. We worked by skype on a regular base and it worked fine.

Tom Claes recommends this agency

ServiceSEO

SectorE-commerce

Team1 - 10

Jerry van EsSEO specialist at JerryVanEs

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?We asked 0ptim1ze to do a total SEO audit of our website. The website is a big e-commerce website with a lot of different filters so we figured there was a lot of improvement. That's why we asked them to take a good look and analyze our website.

What did you enjoy the most during your collaboration?Clear communication, all the actions we had to take where written out so that everyone within our organization could understand.

Jerry van Es recommends this agency

ServiceSEO

SectorRetail

Team51 - 200

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Contact

Contact details of PAN.AGENCY

Details

HeadquarterMeirbrug 1, 2000 Antwerpen, Belgium
Via Giovanni Giolitti, 2, 10123 Torino TO, Italy